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01 August 2023 | Story Kekeletso Takang | Photo Supplied
Business Acumen 2023
Students engaged experts on the accountancy profession at the recent Business Acumen Day hosted by the UFS School of Accountancy.

The University of the Free State (UFS) School of Accountancy held its second Business Acumen Day on Wednesday 19 July 2023 in the Callie Human Centre on its Bloemfontein Campus.

The morning saw approximately 650 students fill the centre, eager to listen to the accountancy experts who attended.   

“Central to the success of an accountant are values that guide one’s professional behaviour. Values of patience, respect for oneself and others, ethical behaviour, and having the right mindset,” Conrad de Wee, Chairman of the South African Institute of Chartered Accountants (SAICA) Central Region Council and Senior Manager at auditing firm Mazars, told the attendees. De Wee also shared the story of Dion Shango and his journey towards becoming the first black executive to be appointed CEO of PwC Southern Africa, at age 39.

Patricia Stock, audit partner and CEO of auditing firm MGI RAS and former SAICA board member, said she lives by the motto “Grow as I grow” and believes that, “The place you come from does not make you; it’s the choices you make that make you.” Stock described attending the event as a “privilege” and encouraged students by sharing her own journey. “You have given us an ear. You have given us the power to speak over your lives. We are here to plant a seed, sharing nuggets of wisdom… Do away with limiting beliefs and rather embrace diversity. The workplace needs diverse professionals who bring diverse ideas.”

Professor Bernard Agulhas, former CEO of the Independent Regulatory Board for Auditors and currently Adjunct Professor of Auditing at the UFS, said that auditors are in the right place to shine a light on irregularities, and if they don’t, one questions if they are complicit. He also discussed the required behavioural competencies of accountancy professionals and auditors. “We should go back to the basics. I would like to tell you about those basics. Focus on the principles that guide auditors when you go into the profession… Accounting professionals should be professional, independent, accountable, courageous, serve the public, and maintain trust.” 

Prof Agulhas urged students to uphold these principles at every step of their career journey. 

Rob Rose, Financial Mail Editor and author of Steinheist, alluded to the financial scandals of the past decade. Rose, who has written about governance and the grey area that exists between what companies say and what they do, contributed to exposing, among others, the Steinhoff scandal. “With Steinhoff, the red flags were there. There were tons of red flags all along. Why did the board of directors, partners, and investors miss them?” When asked by a student if there was a link between the past decade and the former governance of South Africa, Rose responded, “Yes, there definitely is a link. During that governance, there was a culture of permissibility. Plenty of grey area. There was an ethical slippery slope that didn’t hold individuals accountable.”

Prof Frans Prinsloo, Director of the UFS School of Accountancy, noted that the Business Acumen Day had addressed important professional values, attitudes, and skills that aspiring accountancy professionals need to be effective in the workplace. He also encouraged students to learn from the mistakes of the past, not to repeat them once they enter the profession, and thanked sponsor Standard Bank for investing in future leaders and helping to ensure the event’s success.  

News Archive

US ambassador impressed by the UFS class of 2010
2010-01-19

 Mr Donald Gips

 “Students should learn to look beyond themselves to break up the barriers that keep them apart as human beings.”

This was the message of the USA ambassador to South Africa, Mr Donald Gips (pictured), to the first-year students who had enrolled at the university for the first time, during the grand opening of the Get Success@UFS Week at the University of the Free State (UFS) in Bloemfontein.

“Take the advantage of the opportunities you have here to grow outside yourselves, to prove the value of diversity and make this university a place where you will grow as an individual; and also contribute back to the community,” he said.

He said the UFS was a beautiful campus undertaking an incredible mission to change the face of South Africa.

“It is incredible and exciting to listen to the energy and to see the enthusiasm of all the students here to make this one of the best universities in the country and setting an example to the world,” he said.

On transformation at higher education institutions, Ambassador Gips said that, just like in the USA, transformation was incredibly difficult.

“It is an ongoing project that everyone has to keep working towards,” he said. “But I am quite convinced that being here today and watching the students and professors tackle this challenge, this university will succeed.”

Addressing the new students, the Rector and Vice-Chancellor of the UFS, Prof. Jonathan Jansen, quoted from one of the famous speeches by the great Martin Luther King Jr. and asked the question: “What is or can be the content of your character?”

He implored the students to judge fellow students by the content of their character and not by the colour of their skins.
“If we succeed with you, our country will succeed. If we succeed with you, our university will succeed,” he said

Prof. Jansen said it was the first time in the history of the UFS that students were integrated as human beings.

“This is the most integrated group of students the UFS has ever had,” he said.
He appealed to them to live their dreams, learn to embrace others, study seriously, make a difference; and guide their leaders.

The purpose of the Get Success@UFS Week is to acquaint the first-year students with the UFS and the academic opportunities that are available to them. The aim is to:
help students succeed academically;
help students to adjust to and get involved in the university environment;
assist parents and other family members in understanding the complexity, demands and services in the University environment; and
provide an opportunity to learn more about incoming students through formal and informal means.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt@ufs.ac.za  
19 January 2010
 

 

 

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