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01 August 2023 | Story Kekeletso Takang | Photo Supplied
Business Acumen 2023
Students engaged experts on the accountancy profession at the recent Business Acumen Day hosted by the UFS School of Accountancy.

The University of the Free State (UFS) School of Accountancy held its second Business Acumen Day on Wednesday 19 July 2023 in the Callie Human Centre on its Bloemfontein Campus.

The morning saw approximately 650 students fill the centre, eager to listen to the accountancy experts who attended.   

“Central to the success of an accountant are values that guide one’s professional behaviour. Values of patience, respect for oneself and others, ethical behaviour, and having the right mindset,” Conrad de Wee, Chairman of the South African Institute of Chartered Accountants (SAICA) Central Region Council and Senior Manager at auditing firm Mazars, told the attendees. De Wee also shared the story of Dion Shango and his journey towards becoming the first black executive to be appointed CEO of PwC Southern Africa, at age 39.

Patricia Stock, audit partner and CEO of auditing firm MGI RAS and former SAICA board member, said she lives by the motto “Grow as I grow” and believes that, “The place you come from does not make you; it’s the choices you make that make you.” Stock described attending the event as a “privilege” and encouraged students by sharing her own journey. “You have given us an ear. You have given us the power to speak over your lives. We are here to plant a seed, sharing nuggets of wisdom… Do away with limiting beliefs and rather embrace diversity. The workplace needs diverse professionals who bring diverse ideas.”

Professor Bernard Agulhas, former CEO of the Independent Regulatory Board for Auditors and currently Adjunct Professor of Auditing at the UFS, said that auditors are in the right place to shine a light on irregularities, and if they don’t, one questions if they are complicit. He also discussed the required behavioural competencies of accountancy professionals and auditors. “We should go back to the basics. I would like to tell you about those basics. Focus on the principles that guide auditors when you go into the profession… Accounting professionals should be professional, independent, accountable, courageous, serve the public, and maintain trust.” 

Prof Agulhas urged students to uphold these principles at every step of their career journey. 

Rob Rose, Financial Mail Editor and author of Steinheist, alluded to the financial scandals of the past decade. Rose, who has written about governance and the grey area that exists between what companies say and what they do, contributed to exposing, among others, the Steinhoff scandal. “With Steinhoff, the red flags were there. There were tons of red flags all along. Why did the board of directors, partners, and investors miss them?” When asked by a student if there was a link between the past decade and the former governance of South Africa, Rose responded, “Yes, there definitely is a link. During that governance, there was a culture of permissibility. Plenty of grey area. There was an ethical slippery slope that didn’t hold individuals accountable.”

Prof Frans Prinsloo, Director of the UFS School of Accountancy, noted that the Business Acumen Day had addressed important professional values, attitudes, and skills that aspiring accountancy professionals need to be effective in the workplace. He also encouraged students to learn from the mistakes of the past, not to repeat them once they enter the profession, and thanked sponsor Standard Bank for investing in future leaders and helping to ensure the event’s success.  

News Archive

Curriculum of UFS School of Management best in South Africa
2010-09-17

 Prof. Helena van Zyl

The School of Management at the University of the Free State (UFS)’s curriculum has been rated in the September 2010 edition of the Financial Mail as the best in South Africa for the second successive year. According to Prof. Helena van Zyl, Director of the School of Management, this rating was done by the school’s MBA students and alumni after the Financial Mail had used an independent company to do a survey about business schools in South Africa.

Apart from its curriculum, from the group of 14 accredited business schools in South Africa, the UFS’s School of Management was also rated by its students and alumni as one of the top three schools in terms of the quality of its lecturers (first position), the degree to which the students enjoyed the course (third position) and the value for money that the school offers (third position).

“This positive rating means that we have clients that are really satisfied with our service, and that is important to us. Our students and alumni feel that we add value, that we empower them, and that we open worlds for them,” said Prof. Van Zyl.

“In this environment where business schools are very competitive, it is an important message to send out that students and alumni are satisfied. It influences prospective MBA students’ choice of a future institution where they would want to study.

“The fact that the UFS’s School of Management has received such a good evaluation, even though we are situated in the centre of South Africa and not in a commercial hub like Johannesburg or Pretoria, is a great privilege for us. Also, if the quality of the programme is taken into account, our MBA programme is very affordable and really offers value for money,” said Prof. Van Zyl.

The School of Management, which is the flagship of the Faculty of Economic and Business Sciences at the UFS, affords this faculty a specific position in corporate South Africa.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt@ufs.ac.za  
17 September 2010
 

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