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01 August 2023 | Story Kekeletso Takang | Photo Supplied
Business Acumen 2023
Students engaged experts on the accountancy profession at the recent Business Acumen Day hosted by the UFS School of Accountancy.

The University of the Free State (UFS) School of Accountancy held its second Business Acumen Day on Wednesday 19 July 2023 in the Callie Human Centre on its Bloemfontein Campus.

The morning saw approximately 650 students fill the centre, eager to listen to the accountancy experts who attended.   

“Central to the success of an accountant are values that guide one’s professional behaviour. Values of patience, respect for oneself and others, ethical behaviour, and having the right mindset,” Conrad de Wee, Chairman of the South African Institute of Chartered Accountants (SAICA) Central Region Council and Senior Manager at auditing firm Mazars, told the attendees. De Wee also shared the story of Dion Shango and his journey towards becoming the first black executive to be appointed CEO of PwC Southern Africa, at age 39.

Patricia Stock, audit partner and CEO of auditing firm MGI RAS and former SAICA board member, said she lives by the motto “Grow as I grow” and believes that, “The place you come from does not make you; it’s the choices you make that make you.” Stock described attending the event as a “privilege” and encouraged students by sharing her own journey. “You have given us an ear. You have given us the power to speak over your lives. We are here to plant a seed, sharing nuggets of wisdom… Do away with limiting beliefs and rather embrace diversity. The workplace needs diverse professionals who bring diverse ideas.”

Professor Bernard Agulhas, former CEO of the Independent Regulatory Board for Auditors and currently Adjunct Professor of Auditing at the UFS, said that auditors are in the right place to shine a light on irregularities, and if they don’t, one questions if they are complicit. He also discussed the required behavioural competencies of accountancy professionals and auditors. “We should go back to the basics. I would like to tell you about those basics. Focus on the principles that guide auditors when you go into the profession… Accounting professionals should be professional, independent, accountable, courageous, serve the public, and maintain trust.” 

Prof Agulhas urged students to uphold these principles at every step of their career journey. 

Rob Rose, Financial Mail Editor and author of Steinheist, alluded to the financial scandals of the past decade. Rose, who has written about governance and the grey area that exists between what companies say and what they do, contributed to exposing, among others, the Steinhoff scandal. “With Steinhoff, the red flags were there. There were tons of red flags all along. Why did the board of directors, partners, and investors miss them?” When asked by a student if there was a link between the past decade and the former governance of South Africa, Rose responded, “Yes, there definitely is a link. During that governance, there was a culture of permissibility. Plenty of grey area. There was an ethical slippery slope that didn’t hold individuals accountable.”

Prof Frans Prinsloo, Director of the UFS School of Accountancy, noted that the Business Acumen Day had addressed important professional values, attitudes, and skills that aspiring accountancy professionals need to be effective in the workplace. He also encouraged students to learn from the mistakes of the past, not to repeat them once they enter the profession, and thanked sponsor Standard Bank for investing in future leaders and helping to ensure the event’s success.  

News Archive

Gauteng business community experiences UFS
2010-09-23

Prof. Matie Hoffman from the Department of Physics of the UFS, presenting at the Boyden Observatory to a group of business executives from Gauteng, during their recent visit to the university.
Photo: Gerhard Louw

The University of the Free State’s (UFS) Corporate Liaison Office recently hosted a group of eleven business men and women from the private sector in Gauteng on its Main Campus in Bloemfontein. The purpose of the campus visits, which are held two to three times a year, is to give representatives from the corporate sector the opportunity to get to know the UFS first-hand and to help build the brand of the university as a national asset.

During their visit the group of business men and women, amongst others, met with faculty members, they enjoyed a networking session with UFS staff at the Oliewenhuis Art Museum, visited the Unit for Students with Disabilities as well as the Department of Paediatrics and Child Health.

The day ended at the Boyden Observatory where a feedback session was facilitated by Prof. Jonathan Jansen, Rector and Vice-Chancellor, and Prof. Ezekiel Moraka, Vice-Rector: External Relations. After this opportunity where the visitors discussed their experience of the UFS, the day came to an end with a presentation on: The African skies: Stories and science by a Ph.D. candidate from the Department of Physics, Mr Bosco Oruru. One of the highlights of the evening included a sighting of the Hubble Telescope in the sky over Bloemfontein and observing the moon and Venus through one of the Boyden telescopes.

The visitors left with new insights and a great appreciation for the contribution of the UFS to education, research and community service in South Africa.

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