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Business Acumen 2023
Students engaged experts on the accountancy profession at the recent Business Acumen Day hosted by the UFS School of Accountancy.

The University of the Free State (UFS) School of Accountancy held its second Business Acumen Day on Wednesday 19 July 2023 in the Callie Human Centre on its Bloemfontein Campus.

The morning saw approximately 650 students fill the centre, eager to listen to the accountancy experts who attended.   

“Central to the success of an accountant are values that guide one’s professional behaviour. Values of patience, respect for oneself and others, ethical behaviour, and having the right mindset,” Conrad de Wee, Chairman of the South African Institute of Chartered Accountants (SAICA) Central Region Council and Senior Manager at auditing firm Mazars, told the attendees. De Wee also shared the story of Dion Shango and his journey towards becoming the first black executive to be appointed CEO of PwC Southern Africa, at age 39.

Patricia Stock, audit partner and CEO of auditing firm MGI RAS and former SAICA board member, said she lives by the motto “Grow as I grow” and believes that, “The place you come from does not make you; it’s the choices you make that make you.” Stock described attending the event as a “privilege” and encouraged students by sharing her own journey. “You have given us an ear. You have given us the power to speak over your lives. We are here to plant a seed, sharing nuggets of wisdom… Do away with limiting beliefs and rather embrace diversity. The workplace needs diverse professionals who bring diverse ideas.”

Professor Bernard Agulhas, former CEO of the Independent Regulatory Board for Auditors and currently Adjunct Professor of Auditing at the UFS, said that auditors are in the right place to shine a light on irregularities, and if they don’t, one questions if they are complicit. He also discussed the required behavioural competencies of accountancy professionals and auditors. “We should go back to the basics. I would like to tell you about those basics. Focus on the principles that guide auditors when you go into the profession… Accounting professionals should be professional, independent, accountable, courageous, serve the public, and maintain trust.” 

Prof Agulhas urged students to uphold these principles at every step of their career journey. 

Rob Rose, Financial Mail Editor and author of Steinheist, alluded to the financial scandals of the past decade. Rose, who has written about governance and the grey area that exists between what companies say and what they do, contributed to exposing, among others, the Steinhoff scandal. “With Steinhoff, the red flags were there. There were tons of red flags all along. Why did the board of directors, partners, and investors miss them?” When asked by a student if there was a link between the past decade and the former governance of South Africa, Rose responded, “Yes, there definitely is a link. During that governance, there was a culture of permissibility. Plenty of grey area. There was an ethical slippery slope that didn’t hold individuals accountable.”

Prof Frans Prinsloo, Director of the UFS School of Accountancy, noted that the Business Acumen Day had addressed important professional values, attitudes, and skills that aspiring accountancy professionals need to be effective in the workplace. He also encouraged students to learn from the mistakes of the past, not to repeat them once they enter the profession, and thanked sponsor Standard Bank for investing in future leaders and helping to ensure the event’s success.  

News Archive

UFS receives an award from the World Universities Forum
2011-01-11

The University of the Free State (UFS) has received the World Universities Forum (WUF) Award for Best Practice in Higher Education during 2010.

The Best Practice Award recognises the most significant practices of the year around the world. The UFS’s implementation of a number of interlocking innovations to transform the institution is recognised with the award.
 
These innovations include:
  • campus-wide racial integration among students;
  • the reinvigoration of the academic culture;
  • the nurturing of the most promising young scholars by means of the Vice-Chancellor's Prestige Young Scholars Programme;
  • sending 71 first-year students to top American universities to assist with their development into non-racial campus leaders;
  • the revision of the undergraduate curriculum to promote a cross-disciplinary approach to key societal problems;
  • raising the entry requirements;
  • the facilitation of open access to campus leadership through sessions with the Vice-Chancellor and Rector, Prof. Jonathan  Jansen – providing opportunities for public discussion between senior leadership, staff and students;
  • the UFS also extended this spirit of dialogue internationally through the inauguration of its International Advisory Council consisting of key thinkers and practitioners;
  • the identification of 20 of the most dysfunctional high schools in the Free State Province and the building of relationships with those schools. This university-school partnership is based on a strict contract of reciprocal commitments to increase the chances of black children attending university. The WUF applauded this as the most innovative step.
 
“We at the UFS are humbled, but encouraged by the recognition of academic excellence and institutional transformation that comes with this prestigious international award,” said Prof. Jansen.
 
The WUF said in a statement that these innovations demonstrate the profound impact higher education practices can have when they are well conceived and implemented.  “We applaud these innovations and the ways in which they promote racial harmony, student success and overall academic vitality,” the statement reads.
 
The Best Practice Award will be announced formally at this year’s World Universities Forum, which will be held at the Hong Kong Institute of Education from 14-16 January 2011. 
 
 A message of appreciation from Prof. Jansen will be read by Prof. Fazal Rizvi, Programme Convenor of the WUF 2011 during the award ceremony.


Media Release
10 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za

 

 

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