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01 August 2023 | Story Kekeletso Takang | Photo Supplied
Business Acumen 2023
Students engaged experts on the accountancy profession at the recent Business Acumen Day hosted by the UFS School of Accountancy.

The University of the Free State (UFS) School of Accountancy held its second Business Acumen Day on Wednesday 19 July 2023 in the Callie Human Centre on its Bloemfontein Campus.

The morning saw approximately 650 students fill the centre, eager to listen to the accountancy experts who attended.   

“Central to the success of an accountant are values that guide one’s professional behaviour. Values of patience, respect for oneself and others, ethical behaviour, and having the right mindset,” Conrad de Wee, Chairman of the South African Institute of Chartered Accountants (SAICA) Central Region Council and Senior Manager at auditing firm Mazars, told the attendees. De Wee also shared the story of Dion Shango and his journey towards becoming the first black executive to be appointed CEO of PwC Southern Africa, at age 39.

Patricia Stock, audit partner and CEO of auditing firm MGI RAS and former SAICA board member, said she lives by the motto “Grow as I grow” and believes that, “The place you come from does not make you; it’s the choices you make that make you.” Stock described attending the event as a “privilege” and encouraged students by sharing her own journey. “You have given us an ear. You have given us the power to speak over your lives. We are here to plant a seed, sharing nuggets of wisdom… Do away with limiting beliefs and rather embrace diversity. The workplace needs diverse professionals who bring diverse ideas.”

Professor Bernard Agulhas, former CEO of the Independent Regulatory Board for Auditors and currently Adjunct Professor of Auditing at the UFS, said that auditors are in the right place to shine a light on irregularities, and if they don’t, one questions if they are complicit. He also discussed the required behavioural competencies of accountancy professionals and auditors. “We should go back to the basics. I would like to tell you about those basics. Focus on the principles that guide auditors when you go into the profession… Accounting professionals should be professional, independent, accountable, courageous, serve the public, and maintain trust.” 

Prof Agulhas urged students to uphold these principles at every step of their career journey. 

Rob Rose, Financial Mail Editor and author of Steinheist, alluded to the financial scandals of the past decade. Rose, who has written about governance and the grey area that exists between what companies say and what they do, contributed to exposing, among others, the Steinhoff scandal. “With Steinhoff, the red flags were there. There were tons of red flags all along. Why did the board of directors, partners, and investors miss them?” When asked by a student if there was a link between the past decade and the former governance of South Africa, Rose responded, “Yes, there definitely is a link. During that governance, there was a culture of permissibility. Plenty of grey area. There was an ethical slippery slope that didn’t hold individuals accountable.”

Prof Frans Prinsloo, Director of the UFS School of Accountancy, noted that the Business Acumen Day had addressed important professional values, attitudes, and skills that aspiring accountancy professionals need to be effective in the workplace. He also encouraged students to learn from the mistakes of the past, not to repeat them once they enter the profession, and thanked sponsor Standard Bank for investing in future leaders and helping to ensure the event’s success.  

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Kovsie conquers Googlefest Zurich pitching competition
2014-07-29

  

Marlize Holtzhauzen
Photo: Supplied

Marlize Holtzhauzen, a final-year Business Management and Leadership student at the UFS Business School, was recently awarded the 1st prize at the Google pitching competition in Zurich, Switzerland.

Holtzhauzen’s winning entry, Rapid Response, is a mobile application for use in emergency situations. In an emergency the application allows the phone to be used as a panic button which contacts emergency services and notifies the family of the user. The app, co-founded by Gerrit Cloete, was selected as one of 10 South African technology start-ups. These were part of the Swiss South African Business Development Programme under the auspices of the Swiss South African Joint Research Programme.

Since its launch on 1 July 2014, the Rapid Response app has had over 400 downloads and is available on app stores. It has also stirred interest in Europe and the USA and is already in use in Southern and East Africa. Holtzhauzen says good team work and a great product will ensure the success of this start-up in the future.

Other South African entries included Drew van der Riet from the University of KwaZulu-Natal (UKZN): Advanced Prosthetics Engineering. Gavin Jones of the University of Cape Town (UCT) also entered. He is a Technology Commercialisation practitioner candidate working on the commercialisation of a UCT innovation for the rehabilitation of stroke patients.

For more information contact Marlize on +27(0)83 3270 177 or visit the website www.rapidresponse.co.za .


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