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01 August 2023 | Story Kekeletso Takang | Photo Supplied
Business Acumen 2023
Students engaged experts on the accountancy profession at the recent Business Acumen Day hosted by the UFS School of Accountancy.

The University of the Free State (UFS) School of Accountancy held its second Business Acumen Day on Wednesday 19 July 2023 in the Callie Human Centre on its Bloemfontein Campus.

The morning saw approximately 650 students fill the centre, eager to listen to the accountancy experts who attended.   

“Central to the success of an accountant are values that guide one’s professional behaviour. Values of patience, respect for oneself and others, ethical behaviour, and having the right mindset,” Conrad de Wee, Chairman of the South African Institute of Chartered Accountants (SAICA) Central Region Council and Senior Manager at auditing firm Mazars, told the attendees. De Wee also shared the story of Dion Shango and his journey towards becoming the first black executive to be appointed CEO of PwC Southern Africa, at age 39.

Patricia Stock, audit partner and CEO of auditing firm MGI RAS and former SAICA board member, said she lives by the motto “Grow as I grow” and believes that, “The place you come from does not make you; it’s the choices you make that make you.” Stock described attending the event as a “privilege” and encouraged students by sharing her own journey. “You have given us an ear. You have given us the power to speak over your lives. We are here to plant a seed, sharing nuggets of wisdom… Do away with limiting beliefs and rather embrace diversity. The workplace needs diverse professionals who bring diverse ideas.”

Professor Bernard Agulhas, former CEO of the Independent Regulatory Board for Auditors and currently Adjunct Professor of Auditing at the UFS, said that auditors are in the right place to shine a light on irregularities, and if they don’t, one questions if they are complicit. He also discussed the required behavioural competencies of accountancy professionals and auditors. “We should go back to the basics. I would like to tell you about those basics. Focus on the principles that guide auditors when you go into the profession… Accounting professionals should be professional, independent, accountable, courageous, serve the public, and maintain trust.” 

Prof Agulhas urged students to uphold these principles at every step of their career journey. 

Rob Rose, Financial Mail Editor and author of Steinheist, alluded to the financial scandals of the past decade. Rose, who has written about governance and the grey area that exists between what companies say and what they do, contributed to exposing, among others, the Steinhoff scandal. “With Steinhoff, the red flags were there. There were tons of red flags all along. Why did the board of directors, partners, and investors miss them?” When asked by a student if there was a link between the past decade and the former governance of South Africa, Rose responded, “Yes, there definitely is a link. During that governance, there was a culture of permissibility. Plenty of grey area. There was an ethical slippery slope that didn’t hold individuals accountable.”

Prof Frans Prinsloo, Director of the UFS School of Accountancy, noted that the Business Acumen Day had addressed important professional values, attitudes, and skills that aspiring accountancy professionals need to be effective in the workplace. He also encouraged students to learn from the mistakes of the past, not to repeat them once they enter the profession, and thanked sponsor Standard Bank for investing in future leaders and helping to ensure the event’s success.  

News Archive

Postgraduate Film and Visual Media Programme at UFS from 2015
2014-12-04

 

There is great excitement at the University of the Free State (UFS) about the approval of a new honours and master’s programme in Film and Visual Media to be offered at the Faculty of the Humanities as from January 2015.

Prof Suzanne Human, Head of the Department of Art History and Visual Culture Studies at Kovsies and Director of the new programme, says this will be an interdisciplinary Film and Visual Media programme. There will consequently be a strong theoretical-philosophical basis in the training, as well as the practical experiences of students. The UFS will be the only university in South Africa where this much emphasis is placed on the historical and theoretical aspects of film-making.

“The world of images is, in our day and age where we are overwhelmed by images on a daily basis, a central study field relevant across various disciplines and even links the natural and human sciences,” says Prof Human.

“Film, which replaced books in the lives of young people in many ways, is an exciting field of which most people have some knowledge and involves a broad field of information with wide relevance.”

The programme will be presented with the cooperation of international scholars and experienced experts from the local industry. Chris Vorster – better known as Ryno from 7de Laan – with more than 20 years of experience in writing, directing and performance for theatre and TV, was appointed as lecturer in Film-making Theory and Practice in the newly-built film studio as from 2 January 2015.

This new postgraduate programme is developed in cooperation with several UFS departments:
• Prof Suzanne Human and Johanet Kriel (History of Art and Visual Culture Studies);
• Prof Nico Luwes, Dr Pieter Venter and Debeer Cloete (Drama and Theatre Arts);
• Prof Helene Strauss (English);
• Dr Anthea van Jaarsveld and Dr Cilliers van den Berg (Afrikaans and Dutch, German and French).

Specific admission requirements apply. For example, students should have a related BA degree with a minimum achievement level of 65%. Admissions are limited and subject to selection, therefore students that are interested should apply as soon as possible.  

Admission requirements

For more information, please send an email to filmandvisualmedia@ufs.ac.za.

 

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