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01 August 2023 | Story Kekeletso Takang | Photo Supplied
Business Acumen 2023
Students engaged experts on the accountancy profession at the recent Business Acumen Day hosted by the UFS School of Accountancy.

The University of the Free State (UFS) School of Accountancy held its second Business Acumen Day on Wednesday 19 July 2023 in the Callie Human Centre on its Bloemfontein Campus.

The morning saw approximately 650 students fill the centre, eager to listen to the accountancy experts who attended.   

“Central to the success of an accountant are values that guide one’s professional behaviour. Values of patience, respect for oneself and others, ethical behaviour, and having the right mindset,” Conrad de Wee, Chairman of the South African Institute of Chartered Accountants (SAICA) Central Region Council and Senior Manager at auditing firm Mazars, told the attendees. De Wee also shared the story of Dion Shango and his journey towards becoming the first black executive to be appointed CEO of PwC Southern Africa, at age 39.

Patricia Stock, audit partner and CEO of auditing firm MGI RAS and former SAICA board member, said she lives by the motto “Grow as I grow” and believes that, “The place you come from does not make you; it’s the choices you make that make you.” Stock described attending the event as a “privilege” and encouraged students by sharing her own journey. “You have given us an ear. You have given us the power to speak over your lives. We are here to plant a seed, sharing nuggets of wisdom… Do away with limiting beliefs and rather embrace diversity. The workplace needs diverse professionals who bring diverse ideas.”

Professor Bernard Agulhas, former CEO of the Independent Regulatory Board for Auditors and currently Adjunct Professor of Auditing at the UFS, said that auditors are in the right place to shine a light on irregularities, and if they don’t, one questions if they are complicit. He also discussed the required behavioural competencies of accountancy professionals and auditors. “We should go back to the basics. I would like to tell you about those basics. Focus on the principles that guide auditors when you go into the profession… Accounting professionals should be professional, independent, accountable, courageous, serve the public, and maintain trust.” 

Prof Agulhas urged students to uphold these principles at every step of their career journey. 

Rob Rose, Financial Mail Editor and author of Steinheist, alluded to the financial scandals of the past decade. Rose, who has written about governance and the grey area that exists between what companies say and what they do, contributed to exposing, among others, the Steinhoff scandal. “With Steinhoff, the red flags were there. There were tons of red flags all along. Why did the board of directors, partners, and investors miss them?” When asked by a student if there was a link between the past decade and the former governance of South Africa, Rose responded, “Yes, there definitely is a link. During that governance, there was a culture of permissibility. Plenty of grey area. There was an ethical slippery slope that didn’t hold individuals accountable.”

Prof Frans Prinsloo, Director of the UFS School of Accountancy, noted that the Business Acumen Day had addressed important professional values, attitudes, and skills that aspiring accountancy professionals need to be effective in the workplace. He also encouraged students to learn from the mistakes of the past, not to repeat them once they enter the profession, and thanked sponsor Standard Bank for investing in future leaders and helping to ensure the event’s success.  

News Archive

MSc student plans to FEED our hungry planet
2015-01-27

Photo: Hannes Pieterse

Since attending the 2014 Youth Ag-Summit in Canada, Lisa Coetzee – an MSc student in Plant Pathology in the Department of Plant Sciences at our university – developed a plan to address hunger:

FEED – Forum of Education, Empowerment and Development.

Coetzee, together with a junior lecturer at Plant Sciences, Marguerite Westcott, started this student association to tackle the issue of food insecurity head-on.

Education, empowerment and development “are keywords vital to the solutions to poverty. Hunger is an issue which is found in our own homes. One in every four South Africans is food insecure. Hunger kills more people every year than Aids, malaria and TB combined,” says Coetzee.

“This forum allows awareness to be raised about the hunger situation locally and globally. FEED is talking about hunger and it is assisting in reducing it by reaching out to communities which are in need.

“FEED is the generation which is going to make a difference in eradicating hunger,” Coetzee continues. “We want students to think about how they can feed the hungry through what they are studying”. For Coetzee it is a high priority to ensure that the youth are aware of the importance to feed our hungry planet in a sustainable way.

Her philosophy on relieving hunger and increasing food safety is to enhance the efficiency of crop production, ensure crop security and reduce mycotoxins in the food we eat.

During the 2014 summit, Coetzee was elected to represent the African delegates on the Youth Ag Summit Committee. Ever since, she has been enthusiastically active in the agricultural community. As 43% of the globe’s farmers are women, Coetzee also feels she acts as a voice for female farmers in South Africa.

An important lesson Coetzee has learned is that there is power in one person to make a change – that we should start small but think big.

If you would like to get involved in this project, contact Lisa Coetzee on +27(0)51 401 9681 or email coetzeela@ufs.ac.za.

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