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01 August 2023 | Story Kekeletso Takang | Photo Supplied
Business Acumen 2023
Students engaged experts on the accountancy profession at the recent Business Acumen Day hosted by the UFS School of Accountancy.

The University of the Free State (UFS) School of Accountancy held its second Business Acumen Day on Wednesday 19 July 2023 in the Callie Human Centre on its Bloemfontein Campus.

The morning saw approximately 650 students fill the centre, eager to listen to the accountancy experts who attended.   

“Central to the success of an accountant are values that guide one’s professional behaviour. Values of patience, respect for oneself and others, ethical behaviour, and having the right mindset,” Conrad de Wee, Chairman of the South African Institute of Chartered Accountants (SAICA) Central Region Council and Senior Manager at auditing firm Mazars, told the attendees. De Wee also shared the story of Dion Shango and his journey towards becoming the first black executive to be appointed CEO of PwC Southern Africa, at age 39.

Patricia Stock, audit partner and CEO of auditing firm MGI RAS and former SAICA board member, said she lives by the motto “Grow as I grow” and believes that, “The place you come from does not make you; it’s the choices you make that make you.” Stock described attending the event as a “privilege” and encouraged students by sharing her own journey. “You have given us an ear. You have given us the power to speak over your lives. We are here to plant a seed, sharing nuggets of wisdom… Do away with limiting beliefs and rather embrace diversity. The workplace needs diverse professionals who bring diverse ideas.”

Professor Bernard Agulhas, former CEO of the Independent Regulatory Board for Auditors and currently Adjunct Professor of Auditing at the UFS, said that auditors are in the right place to shine a light on irregularities, and if they don’t, one questions if they are complicit. He also discussed the required behavioural competencies of accountancy professionals and auditors. “We should go back to the basics. I would like to tell you about those basics. Focus on the principles that guide auditors when you go into the profession… Accounting professionals should be professional, independent, accountable, courageous, serve the public, and maintain trust.” 

Prof Agulhas urged students to uphold these principles at every step of their career journey. 

Rob Rose, Financial Mail Editor and author of Steinheist, alluded to the financial scandals of the past decade. Rose, who has written about governance and the grey area that exists between what companies say and what they do, contributed to exposing, among others, the Steinhoff scandal. “With Steinhoff, the red flags were there. There were tons of red flags all along. Why did the board of directors, partners, and investors miss them?” When asked by a student if there was a link between the past decade and the former governance of South Africa, Rose responded, “Yes, there definitely is a link. During that governance, there was a culture of permissibility. Plenty of grey area. There was an ethical slippery slope that didn’t hold individuals accountable.”

Prof Frans Prinsloo, Director of the UFS School of Accountancy, noted that the Business Acumen Day had addressed important professional values, attitudes, and skills that aspiring accountancy professionals need to be effective in the workplace. He also encouraged students to learn from the mistakes of the past, not to repeat them once they enter the profession, and thanked sponsor Standard Bank for investing in future leaders and helping to ensure the event’s success.  

News Archive

State-of-the-art audio-visual studio up and running at UFS
2015-11-25

The state-of-the-art audio-visual studio that was unveiled in the beginning of this year reaped its first crop during a historic moment. On Wednesday 28 October 2015, the eight pilot students in the Postgraduate Programme in Film and Visual Media, which was launched at the beginning of this year, had their first big screen experience. Eight films were premiered in one night at the University of the Free State (UFS) Bloemfontein Campus.

An intimate movie theatre was brimming with friends and family of the students, their lecturers, and judges who doubled as moderators. This was no ordinary motion picture viewing. The apprentice filmmakers’ productions were undergoing formal external examination.

Judge by a legend

Katinka Heyns
critiqued the student’s final products. Heyns is a renowned filmmaker, actress, director, producer, and founder of the production company, Sonneblom Films. She has numerous awards to her name, including the Career Contribution and Innovation Award, Legendary Award for Woman in Film and Television, and Medal of Honour for Paljas, which were presented by the Absa Klein Karoo Nasionale Kunstefees (KKNK), International Crystal Award, and South African Academy for Science and Arts, respectively.

Johanet Kriel and Chris Vorster from the film school also assisted as moderators.



The cinema exam

Each student had 20 minutes to provide a synopsis for the viewers, and screen the movie. At the end, The Secret of the Golden Flower, written and directed by Rudiker Janse van Rensburg, and The Nexus Effect, written and directed by Gawie Myburgh were judged the best movies “Both films had had clear and creative story lines, a solid structure, and quality editing,” said Chris Vorster.

Despite technical teething problems, all the students showed a great deal of talent and passion for filmmaking. “Given the time constraints and technical challenges, I’m very relieved that we actually got films on screen. They all impressed me with their creativity. Mission accomplished,” added Vorster.

The films

• The Blood of Barbara (Yvonne Allwright)
• Diary of an Oreo (Nonsindiso Qwabe)
• GeFop! (Hendrik Cronje)
• The Nexus Effect (Gawie Myburgh)
• The Secret of the Golden Flower (Rudiker Janse van Rensburg)
• Well ain’t that a Coinkydink?! (Rethabile Radebe)
• What Lurks in the Dark…(Rese Moore)

(Photo caption: Front row from left: Nonsindiso Qwabe, Suné van Heerden, Theresa Moore, Gawie Myburgh. Middle row: Rudiker Janse van Rensburg, Hendrik Cronjé, Yvonne Allwright, and Rethabile Radebe. Back: lecturer: Chris Vorster.)

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