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01 August 2023 | Story Kekeletso Takang | Photo Supplied
Business Acumen 2023
Students engaged experts on the accountancy profession at the recent Business Acumen Day hosted by the UFS School of Accountancy.

The University of the Free State (UFS) School of Accountancy held its second Business Acumen Day on Wednesday 19 July 2023 in the Callie Human Centre on its Bloemfontein Campus.

The morning saw approximately 650 students fill the centre, eager to listen to the accountancy experts who attended.   

“Central to the success of an accountant are values that guide one’s professional behaviour. Values of patience, respect for oneself and others, ethical behaviour, and having the right mindset,” Conrad de Wee, Chairman of the South African Institute of Chartered Accountants (SAICA) Central Region Council and Senior Manager at auditing firm Mazars, told the attendees. De Wee also shared the story of Dion Shango and his journey towards becoming the first black executive to be appointed CEO of PwC Southern Africa, at age 39.

Patricia Stock, audit partner and CEO of auditing firm MGI RAS and former SAICA board member, said she lives by the motto “Grow as I grow” and believes that, “The place you come from does not make you; it’s the choices you make that make you.” Stock described attending the event as a “privilege” and encouraged students by sharing her own journey. “You have given us an ear. You have given us the power to speak over your lives. We are here to plant a seed, sharing nuggets of wisdom… Do away with limiting beliefs and rather embrace diversity. The workplace needs diverse professionals who bring diverse ideas.”

Professor Bernard Agulhas, former CEO of the Independent Regulatory Board for Auditors and currently Adjunct Professor of Auditing at the UFS, said that auditors are in the right place to shine a light on irregularities, and if they don’t, one questions if they are complicit. He also discussed the required behavioural competencies of accountancy professionals and auditors. “We should go back to the basics. I would like to tell you about those basics. Focus on the principles that guide auditors when you go into the profession… Accounting professionals should be professional, independent, accountable, courageous, serve the public, and maintain trust.” 

Prof Agulhas urged students to uphold these principles at every step of their career journey. 

Rob Rose, Financial Mail Editor and author of Steinheist, alluded to the financial scandals of the past decade. Rose, who has written about governance and the grey area that exists between what companies say and what they do, contributed to exposing, among others, the Steinhoff scandal. “With Steinhoff, the red flags were there. There were tons of red flags all along. Why did the board of directors, partners, and investors miss them?” When asked by a student if there was a link between the past decade and the former governance of South Africa, Rose responded, “Yes, there definitely is a link. During that governance, there was a culture of permissibility. Plenty of grey area. There was an ethical slippery slope that didn’t hold individuals accountable.”

Prof Frans Prinsloo, Director of the UFS School of Accountancy, noted that the Business Acumen Day had addressed important professional values, attitudes, and skills that aspiring accountancy professionals need to be effective in the workplace. He also encouraged students to learn from the mistakes of the past, not to repeat them once they enter the profession, and thanked sponsor Standard Bank for investing in future leaders and helping to ensure the event’s success.  

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UFS warmly welcomes prospective students at Open Day
2016-05-19

Description: 2016-05-14 Open Day Blfn Tags: 2016-05-14 Open Day Blfn

Prospective students of 2017 were treated to an Open Day filled with various activities on the Bloemfontein Campus of the University of the Free State.
Photo: Johan Roux

"There is a great deal of political and financial pressure on universities in South Africa, and that is exactly why the country’s future leaders need to be trained at the top universities."

With these words, Prof Jonathan Jansen, Vice-Chancellor and Rector of the University of the Free State (UFS), welcomed prospective students in the Callie Human Centre on the Bloemfontein Campus as part of the Open Day held on 14 May 2016. The UFS is a place where students can fulfil their dreams.

Learners were welcomed warmly on a cold day filled with various activities, and invited to become part of the Kovsie family. Prospective students were treated to many surprises, like a laser show and a performance by South African Music Award-nominated artist, Kyle Deutsch, who performed his popular crowd hit, ‘Back to the beach’, at the informal welcoming ceremony.

Examples of true Kovsies

Prof Jansen said at the official welcoming that graduating from the UFS does two things: It gives a student a Kovsie degree, and it helps to make them decent human beings in a divided country. He encouraged the learners to be as humble as the World 400m champion, Wayde van Niekerk, and to love without borders like Tanya Calitz, the Kovsie Dux of 2015. They are examples of what it means being a true Kovsie.

An information centre – which included on-site applications and a stall with KovsieGear merchandise – was stationed in the H van der Merwe Scholtz Hall, while residences and student associations also had stalls on campus. In the Main Building, parents were able to meet Prof Jansen.

Deans and faculties encourage

Apart from various presentations and interaction with staff, the learners were also welcomed by the deans of their faculties. Prof Danie Vermeulen, Dean of the Faculty of Natural and Agricultural Sciences, said they must study what they love. “Live your own dream. That is why you come to university.”

“The UFS Faculty of Education is a training centre for leaders. We develop leaders with a commitment to serving the community,” said Prof Sechaba Mahlomaholo, Dean of the Faculty of Education.

Click here to see a highlights video of the Bloemfontein Campus Open Day, or here for a video of the Qwaqwa Campus Open Day.

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