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01 August 2023 | Story Kekeletso Takang | Photo Supplied
Business Acumen 2023
Students engaged experts on the accountancy profession at the recent Business Acumen Day hosted by the UFS School of Accountancy.

The University of the Free State (UFS) School of Accountancy held its second Business Acumen Day on Wednesday 19 July 2023 in the Callie Human Centre on its Bloemfontein Campus.

The morning saw approximately 650 students fill the centre, eager to listen to the accountancy experts who attended.   

“Central to the success of an accountant are values that guide one’s professional behaviour. Values of patience, respect for oneself and others, ethical behaviour, and having the right mindset,” Conrad de Wee, Chairman of the South African Institute of Chartered Accountants (SAICA) Central Region Council and Senior Manager at auditing firm Mazars, told the attendees. De Wee also shared the story of Dion Shango and his journey towards becoming the first black executive to be appointed CEO of PwC Southern Africa, at age 39.

Patricia Stock, audit partner and CEO of auditing firm MGI RAS and former SAICA board member, said she lives by the motto “Grow as I grow” and believes that, “The place you come from does not make you; it’s the choices you make that make you.” Stock described attending the event as a “privilege” and encouraged students by sharing her own journey. “You have given us an ear. You have given us the power to speak over your lives. We are here to plant a seed, sharing nuggets of wisdom… Do away with limiting beliefs and rather embrace diversity. The workplace needs diverse professionals who bring diverse ideas.”

Professor Bernard Agulhas, former CEO of the Independent Regulatory Board for Auditors and currently Adjunct Professor of Auditing at the UFS, said that auditors are in the right place to shine a light on irregularities, and if they don’t, one questions if they are complicit. He also discussed the required behavioural competencies of accountancy professionals and auditors. “We should go back to the basics. I would like to tell you about those basics. Focus on the principles that guide auditors when you go into the profession… Accounting professionals should be professional, independent, accountable, courageous, serve the public, and maintain trust.” 

Prof Agulhas urged students to uphold these principles at every step of their career journey. 

Rob Rose, Financial Mail Editor and author of Steinheist, alluded to the financial scandals of the past decade. Rose, who has written about governance and the grey area that exists between what companies say and what they do, contributed to exposing, among others, the Steinhoff scandal. “With Steinhoff, the red flags were there. There were tons of red flags all along. Why did the board of directors, partners, and investors miss them?” When asked by a student if there was a link between the past decade and the former governance of South Africa, Rose responded, “Yes, there definitely is a link. During that governance, there was a culture of permissibility. Plenty of grey area. There was an ethical slippery slope that didn’t hold individuals accountable.”

Prof Frans Prinsloo, Director of the UFS School of Accountancy, noted that the Business Acumen Day had addressed important professional values, attitudes, and skills that aspiring accountancy professionals need to be effective in the workplace. He also encouraged students to learn from the mistakes of the past, not to repeat them once they enter the profession, and thanked sponsor Standard Bank for investing in future leaders and helping to ensure the event’s success.  

News Archive

Young entrepreneur takes tech world by storm
2016-09-14

Description: Steuda  Tags: Steuda

Steuda, a website which aims to simplify
the lives of students.
Logo: Supplied

Alexi Carreira, a young entrepreneur hopes to simplify the lives of students and help them become successful with the aid of his new website, Steuda.

Says Alexi, a student at the University of Free State who is currently busy with his Postgraduate Diploma in Business Administration: “My willpower to be successful in my purpose motivates me, but more than that, God’s will for me to help others succeed.”

The purpose behind the website

Steuda is a platform for students, by a student, that aims to create a brand for students to advertise what they have to offer and to receive information from their peers about textbooks, course material, and accommodation - even just a lift home.

According to Alexi, Steudacurrently has six categories, general buying and selling, buying and selling of textbooks, accommodation, bursaries, job opportunities and community information. “We are in the process of providing extra short courses which students will be able to do online and once completed, they will receive a certificate of completion.

Becoming successful and pursuing your dreams

Alexi wants to simplify and empower the lives of students. Having Steudabecome a successful and well-known brand is his main goal. “My goal is for Steuda to become a national platform for students to use when they need anything or want to offer anything pertaining to student life.”

Alexi tells young entrepreneurs who are pursuing their dreams: “Do not allow the fear of past or current situations to define you. Be resilient. It’s a blessing to fail while attempting what you love.”

Steuda launches on 14 September and will be available at: www.steuda.co.za

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