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01 August 2023 | Story Kekeletso Takang | Photo Supplied
Business Acumen 2023
Students engaged experts on the accountancy profession at the recent Business Acumen Day hosted by the UFS School of Accountancy.

The University of the Free State (UFS) School of Accountancy held its second Business Acumen Day on Wednesday 19 July 2023 in the Callie Human Centre on its Bloemfontein Campus.

The morning saw approximately 650 students fill the centre, eager to listen to the accountancy experts who attended.   

“Central to the success of an accountant are values that guide one’s professional behaviour. Values of patience, respect for oneself and others, ethical behaviour, and having the right mindset,” Conrad de Wee, Chairman of the South African Institute of Chartered Accountants (SAICA) Central Region Council and Senior Manager at auditing firm Mazars, told the attendees. De Wee also shared the story of Dion Shango and his journey towards becoming the first black executive to be appointed CEO of PwC Southern Africa, at age 39.

Patricia Stock, audit partner and CEO of auditing firm MGI RAS and former SAICA board member, said she lives by the motto “Grow as I grow” and believes that, “The place you come from does not make you; it’s the choices you make that make you.” Stock described attending the event as a “privilege” and encouraged students by sharing her own journey. “You have given us an ear. You have given us the power to speak over your lives. We are here to plant a seed, sharing nuggets of wisdom… Do away with limiting beliefs and rather embrace diversity. The workplace needs diverse professionals who bring diverse ideas.”

Professor Bernard Agulhas, former CEO of the Independent Regulatory Board for Auditors and currently Adjunct Professor of Auditing at the UFS, said that auditors are in the right place to shine a light on irregularities, and if they don’t, one questions if they are complicit. He also discussed the required behavioural competencies of accountancy professionals and auditors. “We should go back to the basics. I would like to tell you about those basics. Focus on the principles that guide auditors when you go into the profession… Accounting professionals should be professional, independent, accountable, courageous, serve the public, and maintain trust.” 

Prof Agulhas urged students to uphold these principles at every step of their career journey. 

Rob Rose, Financial Mail Editor and author of Steinheist, alluded to the financial scandals of the past decade. Rose, who has written about governance and the grey area that exists between what companies say and what they do, contributed to exposing, among others, the Steinhoff scandal. “With Steinhoff, the red flags were there. There were tons of red flags all along. Why did the board of directors, partners, and investors miss them?” When asked by a student if there was a link between the past decade and the former governance of South Africa, Rose responded, “Yes, there definitely is a link. During that governance, there was a culture of permissibility. Plenty of grey area. There was an ethical slippery slope that didn’t hold individuals accountable.”

Prof Frans Prinsloo, Director of the UFS School of Accountancy, noted that the Business Acumen Day had addressed important professional values, attitudes, and skills that aspiring accountancy professionals need to be effective in the workplace. He also encouraged students to learn from the mistakes of the past, not to repeat them once they enter the profession, and thanked sponsor Standard Bank for investing in future leaders and helping to ensure the event’s success.  

News Archive

Second OSM concert inspires Heidedal youth
2016-12-08

Description: OSM Heidedal concert Tags: OSM Heidedal concert 

Sehle Mosole, left, and Jonandrea Pofadder back,
with the children from the ROC Foundation during the
second OSM community outreach in Heidedal, Bloemfontein.
Photo: Supplied

“The project is special because it is an event in the community, by the community.” This is what Gerda Pretorius, lecturer in the Odeion School of Music (OSM) at the University of the Fee State, said about the second music concert hosted by the OSM in Heidedal, Bloemfontein.

The concert, in collaboration with the Reach Our Community (ROC) Foundation on 26 November 2016, was a follow-up on the concept that was started last year. As part of the outcomes of the MUSE3706 module, the third-year Music Education students engage in a project in a specific environment.  For this project the MUSE team, led by Pretorius and Anchen Froneman, collaborated with the ROC Foundation in Heidedal. Two third-year students in the OSM, Sehle Mosole and Jonandrea Pofadder, facilitated the event in 2016.

Long relationship between ROC and UFS

Since 2008, the UFS has successfully partnered with ROC through service-learning and community-engagement projects in which students from across all seven faculties participate. The foundation strives to address the challenges resulting from factors such as poverty, unemployment, HIV/Aids, single parenting, lack of guardianship, and physical and sexual abuse. In the Afterschool Care programme, the children engage in educational, cultural, and recreational activities.

Children who form part of the foundation’s Afterschool Care programme, showed their impressive music skills to their parents and guardians in attendance.

Spontaneous participation by community

“I was deeply touched by the spontaneous participation and appreciation of the community for art-related – in particular music and dance – events,” said Pretorius. A highlight was the community’s involvement in the event and the value it adds to the students’ organising skills.

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