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21 August 2023 | Story André Damons | Photo André Damons
Minister Noxolo Kiviet
Minister Noxolo Kiviet, minister of Public Service and Administration, addresses the students and guests during the ceremony.

Noxolo Kiviet, Minister of Public Service and Administration, says well-trained, capable and ethical public servants and senior management can go a long way in stemming the tide of corruption, maladministration and malfeasance.

Kiviet addressed the certificate ceremony of Executive Development Programme (EDP) participants on 16 August. This is a certificate programme offered by the University of the Free State (UFS) in partnership with the National School of Government (NSG). A total of 25 participants received their certificates. 

Time well-spent to change the society for the better

She said the programme is one that can address the need to build uniform skills and competence across the entire public service as envisioned in the national framework towards the professionalisation of the public sector. 

In congratulating the participants, Kiviet said they set the tone for many others for self-discovery, transformations and for great achievements. “The time was well-spent in ensuring that you will change the society for the better. Remember it’s a constitutional injunction, which we all in the public service strive for. 

“The time you spent and the knowledge that has been instilled in all of you, will remain forever in your memories. It is now time to pursue your dreams and make a positive impact on society through the skills and knowledge you have gained. You have displayed the necessary commitment to learn, to acquire and produce knowledge and develop expertise,” she said.  

Flagship leadership and development interventions

Kiviet told the graduates they had the honour to study at a special and distinctive university – an institute that deservingly commands an invaluable academic reputation, nationally and internationally. 

“We further take pride that this university is committed to the pursuit of equity and excellence as a cosmopolitan institution with many students from other countries. It is one of the leading research institutions on the continent.”

Kiviet said the programme is one of the flagship leadership and development interventions by the NSG. Its aim is to enhance the capacity of public service leaders in a dynamic, democratic and developmental state. South Africa can realise these goals by drawing on the energies of its people, growing an inclusive economy, building capabilities, enhancing the state’s capacity and promoting leadership and partnership throughout society. 

With programmes such as this in place, the minister continued, the public service can build the capacity through research, analysing and applying research results, while preparing these managers for challenges. To achieve this, the government must implement key interventions, including professional, meritocratic and ethical public administration, improved leadership, good governance and accountability. 

“You are amongst the talented people in the country. It is you who lead, reimagine and reshape the future of the country through fostering just and humane ways of conducting the affairs of the country to ensure human development and social justice at the heart of our conduct and actions. We look upon you to exercise with humility, leadership whenever you are given an opportunity.”

Kiviet said she expects the graduates to proceed and enroll for post-graduate qualifications so that they can advance their knowledge, sharpen their abilities to serve people with care and due diligence. To the leadership of the university, she said, they want to see more public servants return to the UFS and other universities for programmes in advanced project management, contract management, performance management, financial management and conflict resolution. 

“Design more bespoke programmes that address the specific skills deficit, not just generic programmes designed to credentialise people. It must be knowledge, know-how to do it, know-how to manage people, know-how to manage money without being tempted. Know-how must be at the core of what we do.”

Enhancing knowledge and skills

Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences, said the graduates have shown their commitment and dedication to enhancing their knowledge and skills in the service of the people of South Africa. The UFS and the NSG have a fruitful partnership that aims to provide quality education and training for public servants in different fields and disciplines.  

“Through its Vision 130, the university is a leading institution for higher learning in South Africa that creates opportunities for growth through its focused research, its engaged impact, engaged scholarship, and the character of caring, inclusion and diversity. 

“So dear students, by enhancing your capabilities as public servants, you have also contributed to the vision of building a capable state as outlined in the National Development Plan. A capable state is one that has the capacity to formulate and implement policies that serve the national interest and address the root causes of poverty, inequality and unemployment,” said Prof Burger. 

According to him, this also stands key to the mandate of the NSG and in pursuing that, the NSG will always have a partner in the UFS. The short-learning programme is one of the many initiatives on which the UFS and the NSG have partnered to address the needs and challenges of the public sector, a sector where we need to live the ubuntu principle: ‘I am, because you are’. 

Prof Burger said the programme is designed to equip students with the relevant knowledge, skills and competencies that will enable them to perform their duties more efficiently and effectively and advance their career prospects in a way that says ‘I am because you are’. 

“The programme also fosters a culture of ethical and professional conduct as well as citizen-centred service delivery. We are proud of your achievements, and we welcome and hope that you apply what you have learned in your respective workplaces.” 

Programme to sharpen practice

Busani Ngcaweni, Principal of the NSG, told the graduates regardless of what they might have achieved, they understood that to sharpen practice, they have to take the bold step to come into a programme like this. “You understand that the world of serving the public is changing and that you can no longer serve the public the same way we did years ago.”

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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