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21 August 2023 | Story André Damons | Photo André Damons
Minister Noxolo Kiviet
Minister Noxolo Kiviet, minister of Public Service and Administration, addresses the students and guests during the ceremony.

Noxolo Kiviet, Minister of Public Service and Administration, says well-trained, capable and ethical public servants and senior management can go a long way in stemming the tide of corruption, maladministration and malfeasance.

Kiviet addressed the certificate ceremony of Executive Development Programme (EDP) participants on 16 August. This is a certificate programme offered by the University of the Free State (UFS) in partnership with the National School of Government (NSG). A total of 25 participants received their certificates. 

Time well-spent to change the society for the better

She said the programme is one that can address the need to build uniform skills and competence across the entire public service as envisioned in the national framework towards the professionalisation of the public sector. 

In congratulating the participants, Kiviet said they set the tone for many others for self-discovery, transformations and for great achievements. “The time was well-spent in ensuring that you will change the society for the better. Remember it’s a constitutional injunction, which we all in the public service strive for. 

“The time you spent and the knowledge that has been instilled in all of you, will remain forever in your memories. It is now time to pursue your dreams and make a positive impact on society through the skills and knowledge you have gained. You have displayed the necessary commitment to learn, to acquire and produce knowledge and develop expertise,” she said.  

Flagship leadership and development interventions

Kiviet told the graduates they had the honour to study at a special and distinctive university – an institute that deservingly commands an invaluable academic reputation, nationally and internationally. 

“We further take pride that this university is committed to the pursuit of equity and excellence as a cosmopolitan institution with many students from other countries. It is one of the leading research institutions on the continent.”

Kiviet said the programme is one of the flagship leadership and development interventions by the NSG. Its aim is to enhance the capacity of public service leaders in a dynamic, democratic and developmental state. South Africa can realise these goals by drawing on the energies of its people, growing an inclusive economy, building capabilities, enhancing the state’s capacity and promoting leadership and partnership throughout society. 

With programmes such as this in place, the minister continued, the public service can build the capacity through research, analysing and applying research results, while preparing these managers for challenges. To achieve this, the government must implement key interventions, including professional, meritocratic and ethical public administration, improved leadership, good governance and accountability. 

“You are amongst the talented people in the country. It is you who lead, reimagine and reshape the future of the country through fostering just and humane ways of conducting the affairs of the country to ensure human development and social justice at the heart of our conduct and actions. We look upon you to exercise with humility, leadership whenever you are given an opportunity.”

Kiviet said she expects the graduates to proceed and enroll for post-graduate qualifications so that they can advance their knowledge, sharpen their abilities to serve people with care and due diligence. To the leadership of the university, she said, they want to see more public servants return to the UFS and other universities for programmes in advanced project management, contract management, performance management, financial management and conflict resolution. 

“Design more bespoke programmes that address the specific skills deficit, not just generic programmes designed to credentialise people. It must be knowledge, know-how to do it, know-how to manage people, know-how to manage money without being tempted. Know-how must be at the core of what we do.”

Enhancing knowledge and skills

Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences, said the graduates have shown their commitment and dedication to enhancing their knowledge and skills in the service of the people of South Africa. The UFS and the NSG have a fruitful partnership that aims to provide quality education and training for public servants in different fields and disciplines.  

“Through its Vision 130, the university is a leading institution for higher learning in South Africa that creates opportunities for growth through its focused research, its engaged impact, engaged scholarship, and the character of caring, inclusion and diversity. 

“So dear students, by enhancing your capabilities as public servants, you have also contributed to the vision of building a capable state as outlined in the National Development Plan. A capable state is one that has the capacity to formulate and implement policies that serve the national interest and address the root causes of poverty, inequality and unemployment,” said Prof Burger. 

According to him, this also stands key to the mandate of the NSG and in pursuing that, the NSG will always have a partner in the UFS. The short-learning programme is one of the many initiatives on which the UFS and the NSG have partnered to address the needs and challenges of the public sector, a sector where we need to live the ubuntu principle: ‘I am, because you are’. 

Prof Burger said the programme is designed to equip students with the relevant knowledge, skills and competencies that will enable them to perform their duties more efficiently and effectively and advance their career prospects in a way that says ‘I am because you are’. 

“The programme also fosters a culture of ethical and professional conduct as well as citizen-centred service delivery. We are proud of your achievements, and we welcome and hope that you apply what you have learned in your respective workplaces.” 

Programme to sharpen practice

Busani Ngcaweni, Principal of the NSG, told the graduates regardless of what they might have achieved, they understood that to sharpen practice, they have to take the bold step to come into a programme like this. “You understand that the world of serving the public is changing and that you can no longer serve the public the same way we did years ago.”

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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