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04 August 2023 | Story Jóhann Thormählen | Photo Luigi Bennett
Shimlas Coach
Former Cheetahs assistant coach Melusi Mthethwa looks forward to coaching the Shimlas again. He was the head coach of the Central University of Technology in the 2023 Varsity Cup, and a former UFS Young Guns head coach and Shimlas assistant coach (attack).

The University of the Free State (UFS) rugby team has strengthened its coaching ranks with the addition of Melusi Mthethwa, who returns to the UFS after a previous stint as a Shimlas assistant coach.

Mthethwa is set to fulfill a similar role as before, with the aim of giving the team a boost ahead of the 2024 Varsity Cup. He will be the new attack and backline coach, and continues an established rugby relationship with André Tredoux, the Shimlas head coach.

Mthethwa will return to the UFS from the Central University of Technology (CUT), where he is the head coach. In 2023 he was also the Griquas attack and backline coach.

Previously Mthethwa was a Cheetahs assistant coach (attack and backline) and coached the Cheetahs junior rugby sides. At Kovsies, he has been the UFS Young Guns head coach and a Shimlas assistant coach (attack).

The Shimlas have now acquired his services for the next two years, since the contract of Swys de Bruin, UFS director of coaching for the past two years, came to an end after the 2023 Varsity Cup.

Long rugby relationship

Tredoux and Mthethwa worked together while coaching junior sides at the North-West University (NWU) and Leopards from 2009 to 2011. The Shimlas head coach is excited to coach with him again, and says Mthethwa adds a lot of experience. 

“We know each other since 2005 [when Tredoux coached Mthethwa as a NWU U20 player]. He is a hard worker and great coach,” Tredoux says. “We are thrilled to see what he can bring to our attack and the skills of our backline players. It is an exciting time, and he certainly strengthens our coaching team.”

Mthethwa believes it’s the right time for him to join Kovsies. He says the UFS coaching team understands the game, and he wants to contribute positively. “The Shimla coaches are exceptional guys, and it will be great to join and work with them. And to see if we can make a big change in Bloemfontein.” 

Excelling on and off field

Jerry Laka, Director of KovsieSport, says the UFS wanted to strengthen the Shimlas technical team and provide Tredoux with more assistance. He says Mthethwa’s experience will add value and contribute to the success of the coaching staff.

His appointment is also in line with the university’s Vision 130, with one of its key values being excellence. “His appointment shows that we want to excel in everything we do, whether it is on the playing field or in the coaching staff,” Laka says. “Melusi brings a different dimension to our coaching. And he will be of great support to André. They have worked together before, and will carry on with that brilliant working relationship.”

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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