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04 August 2023 | Story Jóhann Thormählen | Photo Luigi Bennett
Shimlas Coach
Former Cheetahs assistant coach Melusi Mthethwa looks forward to coaching the Shimlas again. He was the head coach of the Central University of Technology in the 2023 Varsity Cup, and a former UFS Young Guns head coach and Shimlas assistant coach (attack).

The University of the Free State (UFS) rugby team has strengthened its coaching ranks with the addition of Melusi Mthethwa, who returns to the UFS after a previous stint as a Shimlas assistant coach.

Mthethwa is set to fulfill a similar role as before, with the aim of giving the team a boost ahead of the 2024 Varsity Cup. He will be the new attack and backline coach, and continues an established rugby relationship with André Tredoux, the Shimlas head coach.

Mthethwa will return to the UFS from the Central University of Technology (CUT), where he is the head coach. In 2023 he was also the Griquas attack and backline coach.

Previously Mthethwa was a Cheetahs assistant coach (attack and backline) and coached the Cheetahs junior rugby sides. At Kovsies, he has been the UFS Young Guns head coach and a Shimlas assistant coach (attack).

The Shimlas have now acquired his services for the next two years, since the contract of Swys de Bruin, UFS director of coaching for the past two years, came to an end after the 2023 Varsity Cup.

Long rugby relationship

Tredoux and Mthethwa worked together while coaching junior sides at the North-West University (NWU) and Leopards from 2009 to 2011. The Shimlas head coach is excited to coach with him again, and says Mthethwa adds a lot of experience. 

“We know each other since 2005 [when Tredoux coached Mthethwa as a NWU U20 player]. He is a hard worker and great coach,” Tredoux says. “We are thrilled to see what he can bring to our attack and the skills of our backline players. It is an exciting time, and he certainly strengthens our coaching team.”

Mthethwa believes it’s the right time for him to join Kovsies. He says the UFS coaching team understands the game, and he wants to contribute positively. “The Shimla coaches are exceptional guys, and it will be great to join and work with them. And to see if we can make a big change in Bloemfontein.” 

Excelling on and off field

Jerry Laka, Director of KovsieSport, says the UFS wanted to strengthen the Shimlas technical team and provide Tredoux with more assistance. He says Mthethwa’s experience will add value and contribute to the success of the coaching staff.

His appointment is also in line with the university’s Vision 130, with one of its key values being excellence. “His appointment shows that we want to excel in everything we do, whether it is on the playing field or in the coaching staff,” Laka says. “Melusi brings a different dimension to our coaching. And he will be of great support to André. They have worked together before, and will carry on with that brilliant working relationship.”

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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