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25 August 2023 | Story Naledi Mokhasinyane | Photo Thandiswa Sihlezana
Tlotlisang Mhlambiso
Tlotlisang Mhlambiso with his new book, A Journey Worth the Ride.

Tlotlisang Mhlambiso, a University of the Free State (UFS) BEd student in his final year, wears multiple hats as an author, poet, and Teaching Assistant. And the 23-year-old’s literary prowess continues to grow: He launched his second book, a collection of short stories titled A Journey Worth the Ride, at the UFS Academy for Multilingualism recently. 

Hailing from Lugcadweni village in the Eastern Cape's Mount Fletcher (Tlokoeng), Mhlambiso self-published his debut poetry book, Ukuphuma Kwelanga, in 2020. His debut book received a public launch on 14 June 2023 at the UFS’s Sasol Library, and his second book was launched on 11 August.

Unveiling "A Journey Worth the Ride": iCAN Project hosts the remarkable launch

The launch of A Journey Worth the Ride was hosted by the iCAN Project, led by Mhlambiso's former lecturer Dr Peet van Aardt. Mhlambiso’s book delve into resilience, sorrow, and love. He was recognised by the National Youth Development Agency as 2023's Education Trailblazer. He says he hopes to battle illiteracy through his poetry and stories, which shone at the National Arts Festival and are preserved in the Amazwi South African Museum of Literature. He has also co-authored an international journal spanning continents.

Inspired by an English teacher's introduction to the poem ‘Africa My Africa’ by David Diop, Mhlambiso started writing in primary school. “We are created differently; some are vocal, and some are not,” he says. “Being part of some that are not has made me opt for writing instead of constantly being vocal about issues and situations that some people go through.” University life sparked his passion for short stories, commencing with his submission of ‘Uthando Lukamama’ to the iCAN Project. 

Empowering through words: Mhlambiso's multifaceted literary mission

Mhlambiso explains he also uses writing to address unspoken societal issues, improve literacy levels, and preserve African languages. He captures contemporary stories, aligning with the iCAN Project's aim of decolonising curricula. He envisions fostering a more literate society through reading. “Dr Peet Van Aardt once said the project is a response from the centre for the ever-increasing need for decolonised curricula, steeped in the local cultural perspective of ubuntu, which is the iCAN Project, and A Journey Worth the Ride has exactly tapped into that, as it is a multilingual book,” he added.

He believes balancing academics and writing involves limited socialising and intensive reading. Creative writing masterclasses and workshops by the Academy for Multilingualism under the iCAN Project, and the UFS African Languages Press nourish his creativity. 

From dreams to community transformation: Mhlambiso's literary odyssey

Mhlambiso hails from an environment without libraries, and now he aims to transform his community through writing. His goal is to donate his works to schools, libraries, and book clubs, promoting literacy in native languages. His poetry and stories encourage collective change and emphasise youth action. 

His works relate strongly to the UFS’s Vision 130 and one of its component values, Innovation and Impact. His aims align with this vision through his engagements with local schools, libraries, and book clubs to confront their challenges. This includes addressing issues like the scarcity of books in native languages and contributing authored works to bridge this gap. 

As Mhlambiso's oft-repeated resounding call goes: "Let's embark on this journey; it is worth the ride!” 

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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