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25 August 2023 | Story Naledi Mokhasinyane | Photo Thandiswa Sihlezana
Tlotlisang Mhlambiso
Tlotlisang Mhlambiso with his new book, A Journey Worth the Ride.

Tlotlisang Mhlambiso, a University of the Free State (UFS) BEd student in his final year, wears multiple hats as an author, poet, and Teaching Assistant. And the 23-year-old’s literary prowess continues to grow: He launched his second book, a collection of short stories titled A Journey Worth the Ride, at the UFS Academy for Multilingualism recently. 

Hailing from Lugcadweni village in the Eastern Cape's Mount Fletcher (Tlokoeng), Mhlambiso self-published his debut poetry book, Ukuphuma Kwelanga, in 2020. His debut book received a public launch on 14 June 2023 at the UFS’s Sasol Library, and his second book was launched on 11 August.

Unveiling "A Journey Worth the Ride": iCAN Project hosts the remarkable launch

The launch of A Journey Worth the Ride was hosted by the iCAN Project, led by Mhlambiso's former lecturer Dr Peet van Aardt. Mhlambiso’s book delve into resilience, sorrow, and love. He was recognised by the National Youth Development Agency as 2023's Education Trailblazer. He says he hopes to battle illiteracy through his poetry and stories, which shone at the National Arts Festival and are preserved in the Amazwi South African Museum of Literature. He has also co-authored an international journal spanning continents.

Inspired by an English teacher's introduction to the poem ‘Africa My Africa’ by David Diop, Mhlambiso started writing in primary school. “We are created differently; some are vocal, and some are not,” he says. “Being part of some that are not has made me opt for writing instead of constantly being vocal about issues and situations that some people go through.” University life sparked his passion for short stories, commencing with his submission of ‘Uthando Lukamama’ to the iCAN Project. 

Empowering through words: Mhlambiso's multifaceted literary mission

Mhlambiso explains he also uses writing to address unspoken societal issues, improve literacy levels, and preserve African languages. He captures contemporary stories, aligning with the iCAN Project's aim of decolonising curricula. He envisions fostering a more literate society through reading. “Dr Peet Van Aardt once said the project is a response from the centre for the ever-increasing need for decolonised curricula, steeped in the local cultural perspective of ubuntu, which is the iCAN Project, and A Journey Worth the Ride has exactly tapped into that, as it is a multilingual book,” he added.

He believes balancing academics and writing involves limited socialising and intensive reading. Creative writing masterclasses and workshops by the Academy for Multilingualism under the iCAN Project, and the UFS African Languages Press nourish his creativity. 

From dreams to community transformation: Mhlambiso's literary odyssey

Mhlambiso hails from an environment without libraries, and now he aims to transform his community through writing. His goal is to donate his works to schools, libraries, and book clubs, promoting literacy in native languages. His poetry and stories encourage collective change and emphasise youth action. 

His works relate strongly to the UFS’s Vision 130 and one of its component values, Innovation and Impact. His aims align with this vision through his engagements with local schools, libraries, and book clubs to confront their challenges. This includes addressing issues like the scarcity of books in native languages and contributing authored works to bridge this gap. 

As Mhlambiso's oft-repeated resounding call goes: "Let's embark on this journey; it is worth the ride!” 

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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