Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
03 August 2023 | Story Leonie Bolleurs | Photo Supplied
ABASA 2023
This year, ABASA hosted the sixth annual Prof Wiseman Nkuhlu lecture at the UFS. Attending the event were, from the left: Ayanda Mafuleka, the CEO of FASSET; Linda Maqoma, the current President of ABASA; Tantaswa Fubu, speaker at the event, past president of ABASA, and CEO of Great Well; back: Prof Frans Prinsloo, the Head of the School of Accountancy; Prof Phillipe Burger, the Dean of the Faculty of Economic and Management Sciences; and Dr Molapo Qhobela, Deputy Vice-Chancellor: Institutional Change, Strategic Partnerships and Societal Impact.

This year, the Association for the Advancement of Black Accountants of Southern Africa (ABASA), in partnership with the Finance and Accounting Services Sector Education and Training Authority (FASSET), hosted the sixth annual Prof Wiseman Nkuhlu lecture in the Equitas Auditorium on the University of the Free State (UFS) Bloemfontein Campus in the form of a hybrid event.

This gave effect to the wish of Prof Wiseman Nkuhlu, the first black chartered accountant in South Africa, to have the event in Bloemfontein to strengthen his relationship with the UFS School of Accountancy

The lecture, delivered by Tantaswa Fubu, ABASA past president and CEO of Great Well, was titled: The Value of Accountants Reimagined. 

Supporting societal transformation

In welcoming delegates to the UFS, Dr Molapo Qhobela, Deputy Vice-Chancellor: Institutional Change, Strategic Partnerships and Societal Impact, stated that higher education has several related purposes, including contributing to and supporting the process of societal transformation. According to him, universities exist, among others, to contribute to the socialisation of enlightened, responsible, and constructively critical citizens. “We must encourage in our graduates the new development of a reflective capacity and a willingness to review and renew prevailing ideas,” he said.

Prof Frans Prinsloo, Head of the School of Accountancy, was delighted to welcome the leadership representatives from several of the professional bodies that accredit the academic programmes of the school. These include the Association of Chartered Certified Accountants (ACCA), the Chartered Institute of Management Accountants (CIMA), the South African Institute of Professional Accountants (SAIPA), which accredits the BCom (Acc), and the South African Institute of Chartered Accountants (SAICA), which accredits the BAcc programme for CA(SA) purposes, and the BCom (Acc) for AGA(SA) purposes.

“We value our relationship with ABASA, as we can tap into a network of successful but diverse accountancy professionals who can serve as role models and mentors to our students, preparing them to be responsible professional accountants who contribute to the development of the South African economy,” said Prof Prinsloo. 

A group of roughly 200 delegates attended the event, including Nonkuleleko Gobodo, the first black woman to qualify as a Chartered Accountant (SA); Linda Maqoma, the President of ABASA; Sibusiso Nduna, ABASA’s Business Forum Chairperson; Ayanda Mafuleka, the CEO of FASSET; Bonga Mokoena, CEO of BDO; Emma Mashilwane, co-founder and CEO of MASA Risk Advisory Services; staff and students of the UFS; Tariro Mutizwa from CIMA; Robert Zwane from SAICA; Portia Mkhabela from ACCA; Moses Hlongoane from the UNISA College of Accounting Sciences; Faith Ngwenya from SAIPA; as well as leadership representatives from the Free State Provincial Treasury, KPMG, and SAPRO.

Maqoma, speaking on behalf of ABASA, said this list of attendees shows the power of ABASA to convene industry leaders in one room for a common cause – the advancement of black accountants in South Africa. “It is not only about the names and the titles, but the impact that ABASA has in convening and in making change through the influence of everybody who has partnered with them over the 38 years of the organisation,” she said. 

She added that to be the 17th president of ABASA is an absolute honour, but to be the fifth woman president means more. “It is a testament to what transformation means to ABASA. We are leaders in the transformation – we have not only delivered in the racial transformation, but also gender transformation and we are making sure that women’s voices are heard, women's leadership is respected, and is given a platform to lead.” 

Courage over comfort

In her opening remarks, Fubu stated, “If we want to live as significant a life as that of Prof Nkuhlu, we need to take pages from his book. She believes he was a pathfinder who shaped the field of accountancy in South Africa to what it is today. 

“If we can embrace qualities such as grace, humility, excellence, sacrifice, courage, care, Ubuntu, and many more, why not shape our lives around this inspiring role model we have? Reading the Bible from Genesis to Revelation, he believed that we were created in God’s image and that we have a role to fulfil as the son and daughter of God on earth,” said Fubu. 

According to her, the moral decay of South Africa is evident for everyone to see. There is something fundamentally wrong and we need to address how it can be reversed, she noted.

“As accountants, we lost our voice when facing a leadership that seeks to self-enrich. When did we become cowards, selling our souls to the highest bidder? We are not here to win the Mr/Ms Congeniality contest,” Fubu remarked. 

She commented that the profession must refuse to sit with narcissistic leaders who misuse their power, which should be used to serve others instead.

“The problem is with leaders who don’t call out other leaders for their reckless behaviour in leading.” Fubu, however, continued, stating the importance of introspection instead of blaming others. “We must look within to understand our contribution to the status quo.”

“Remember, the call to leadership is always choosing courage over comfort. Due to our cowardice, we have not challenged the rot of society. In this country, we have democratised shamelessness and corruption. We do and say absolutely nothing. Hopelessness is fast becoming part of our DNA. When people lose hope, they accept their fate and lose the ability to fight for a better life. We must infuse hope into every citizen. As accountants, we should be instrumental in delivering a better future for South Africa,” she said.

Fubu urged the accounting profession to remain true to Prof Nkuhlu's legacy and to lead with impeccable values, responding to the needs of people. This approach will enable people to thrive and aid in eradicating poverty and building a South Africa that cares for its young.

She challenged everyone, stating that there are many potential Prof Wiseman Nkuhlus in the audience. “But we need to break with fear, self-preservation, and cowardice. We need to rise and be the best we can be,” Fubu stated.

In a video message, Prof Nkuhlu left dignitaries with food for thought, stating that as accountancy professionals, it is necessary to pause from time to time and reimagine the relevance and contribution we have made. He highlighted, “We must establish if we are the difference makers we aspire to be.”

News Archive

Guest lecture: Mr Pretorius, CEO of McCarthy Limited
2004-11-05

The challenges facing business leaders in a rapidly changing South Africa

“The world we used to know does not exist anymore. Leaders are continually dealing with crisis and opportunities, in a high-pressure environment,” said Mr Brand Pretorius, honorary professor from the University of the Free State , delivering his 13th guest lecture on the challenges facing business leaders in a rapidly changing South Africa .

Mr Pretorius, CEO of McCarthy Limited, identified certain trends which are responsible for changes to the South African business environment. He said the South African business environment is ever-changing, fast moving, complex and unpredictable. “As business people we have to deal with the impact,” he said.

“Years ago we were globally isolated. Now we live in a shrinking borderless world with crumbling trade barriers. Globilisation of our economy is accelerating. For South African business leaders this creates a sea of export opportunities,” he said.

Although there are ongoing demands for substantial profit growth from shareholders, the days of focussing only on their interests are gone, said Mr Pretorius. Stakeholder commitment now enjoys high priority and business leaders have to deal with the challenges accompanying black economic empowerment and employment equity.

Customers are also well-informed and demanding. Business leaders could easily loose the loyalty of their customers because of a hyper-competitive environment with an oversupply of goods and services.

Mr Pretorius stated that staff want to be involved and are looking for meaning in their workplace. Employers also have to deal with HIV/Aids in their workplaces. Trauma, absenteeism and financial implications could have a great effect on the viability of a business.

Against these changes Mr Pretorius pointed out the challenges business leaders are facing. In doing so a number of questions arise. The external business climate is characterised by turbulence and change. Internally there is a need for stability and meaning. How do we handle both challenges effectively?

Because of changes strategy decay is taking place and past strategies become irrelevant. Mr Pretorius said that business leaders need to modify their business models to prevent the downfall of their companies.

It is important for leaders to know what is happening in their world. “Continuous innovation is a critical success factor. The reality is that innovation is the only insurance against irrelevance,” he said.

Because of a changed environment leaders must perform and transform, simultaneously. How do we strike a balance between focused transformation and the achievement of world class performance, asked Mr Pretorius? “We need to bring about meaningful and sustainable empowerment, in order to create an inclusive economy and society. Leadership and management profiles should reflect the diversity of our teams, however at the same time every effort should be made to stop the brain drain and retain the expertise of experienced white managers.”

He also stated that leaders have an important role to play in terms of employment creation and corporate caring. “Sustainable stability and prosperity will not materialise without efforts in this regard.”

Mr Pretorius said that above challenges could be addressed by developing the ability to focus on creating a better future, rather than defending the past, a long-term vision, facing new realities, enhancing the value of brands and mobilising IT and the Internet to serve the business and customers better.

Retaining a positive vision of the future, embracing change and transformation, building your business according to the right principles and values and aspiring to be the best are some of the guidelines, according to Mr Brand, for future business success. He stated that creating a value advantage above one’s competitors, customer satisfaction and retention and inspirational leadership will add to the success of one’s business.

“We are indeed living in the era of the ultimate challenges, but also the ultimate opportunities. Let me clearly state that I have hope – in my view the tide has turned. Every day I experience small miracles inspired by ordinary people making an extraordinary difference,” said Mr Pretorius.

 

Media release
Issued by: Lacea Loader
Media Representative
Tel: (051) 401-2584
Cell: 083 645 2454
E-mail: loaderl.stg@mail.uovs.ac.za
5 November 2004

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept