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UFS partners with Xhariep Municipality and SALGA to enhance employee training

08 August 2023 | Story EDZANI NEPHALELA | Photo EDZANI NEPHALELA

Mbulelo Aven Jafta and Dr Engela van Staden — Mbulelo Aven Jafta, Xhariep Municipality Corporate Services Director, and Dr Engela van Staden, Deputy Vice-Chancellor: Academic at the UFS, sign a memorandum of understanding to enrich various communities in the Xhariep Municipality areas through leadership training.

The University of the Free State (UFS) has signed a memorandum of understanding with the South African Local Government Association (SALGA) and the Xhariep Municipality that is aimed at positively impacting communities through strategic partnerships. The organisations plan for their collaboration to make a significant difference by training 35 of their employees via the UFS Business School – 15 will undertake the Foundation Skills Short Learning Programme, and 20 the Bachelor’s degree in Management Leadership.

This joint effort will equip these employees with essential skills and knowledge and empower them to carry out their responsibilities efficiently and effectively. Rooted in the UFS’s Vision 130, this initiative fosters positive change within the community by enhancing social justice and innovation.

Dr Engela van Staden, Deputy Vice-Chancellor: Academic at the UFS, emphasised the university's dedication to human resource development and empowering individuals. “We were very excited when we got this engagement with you, and I hope it will be fruitful for you, because that’s the intention. We are also reaching out to other municipalities because we are doing it for our country, and the sooner we do it, the better the services you will deliver to people.”

Xhariep Municipality expressed gratitude for the collaboration, recognising its significance in empowering its employees. Mbulelo Aven Jafta, Corporate Services Director at the municipality, thanked the university for accepting the partnership. “As a municipality, we are interested in capacitating our employees to perform their duties optimally. It is through these partnerships that we reach our intended targets. This is the first two projects, and many more will be coming as our partnership progresses, and we intend to use this opportunity to the best of our abilities.”

Jafta said that such partnerships encourage a more interconnected and interdependent world. “As organisations work towards common goals, they create a ripple effect that can lead to a brighter and more promising future and play a vital role in shaping a positive and sustainable future.”

News Archive

Trading innovative ideas for academic bursaries worth R275 000

2015-11-09

The top three individual bursary winners with TATA and UFS representatives. From Left: Naquita Fernandes, Henrike Prinsloo, Lebohang Motsisi, Stefan Strampe, Dr. Johan van Zyl, Jehan van Vuuren, Sanjeeb Lahiri and Salomien Boshoff.
Photo: Lize Van Den Berg

Learning from industry experts is essential for students’ development. When that learning eases the financial burden of tuition fees, it is even better. TATA Africa has ensured that students from the University of the Free State (UFS) earn academic currency for displaying leadership and business skills.

Jehan Van Vuuren walked away with R40 000 in his student account, Hendrike Prinsloo earned herself R30 000, Stephan Strampe has R25 000 less to worry about when the 2016 academic year arrives, and seven other students managed to save their parents R20 000 each.

These top 10 Strategic Marketing students from the UFS Department of Business Management and Department of Communication Science took up the challenge of devising strategic concepts to be implemented by the Africa branch of TATA Group companies.

TATA Group is a multinational conglomerate which specialises in a wide range of products and services, such as automobile manufacturing, hotel accommodation, construction, textiles, food and beverages, amongst other enterprises operating under its banner. On 15 October 2015, the company’s Head Office representatives signed a cheque for R275 000 to reward the creative input of our students.

Lesle-Ann George won an academic bursary worth R20 000 for her individual effort, and was also part of one of the best four groups that won R10 000 each. She said the competition was an opportunity of a lifetime. The financial aid will be channeled towards the BCom Marketing Honours degree she intends pursuing next year.

The students’ ideas included market research for TATA motors, the development of a mobile application for the Taj Hotel, as well as innovative student-oriented social media, and guerrilla marketing strategies.

“This collaborative partnership between TATA Africa and UFS has provided the students with an opportunity to learn from key role-players in the industry and, in turn, to gain practical exposure to real-life industry happenings,” said Naquita Fernandes, a Business Management lecturer and the competition’s co-organiser.

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