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01 August 2023 | Story Valentino Ndaba
womens Month 2023

As South Africa kicks off Women's Month, the University of the Free State (UFS) also launched its 2023 campaign, #UFSWomen Strive to BeBetter. The initiative reflects the institution's dedication to fostering women's empowerment and promoting gender equality within its academic and support staff domains. This move aligns with the United Nations’ Generation Equality campaign, connecting South Africa to the worldwide efforts aimed at achieving gender equality by 2030.

Historically, Women's Month in South Africa holds immense significance, commemorating the bravery of more than 20 000 women who marched to the Union Buildings on 9 August 1956. The marchers opposed the extension of Pass Laws to women, leaving an indelible mark on the nation's history. Today, Women's Month represents a time for reflection, assessment of progress, and confronting various forms of oppression.

Championing social justice

In line with its Vision 130 strategy, the UFS has placed social justice at the heart of its mission. With the objective of promoting human dignity through ethical and transparent institutional practices, the university interprets social justice within the context of South Africa's history. This includes striving for inclusivity, reducing inequality, and providing opportunities to overcome poverty and dispossession.

Prof Francis Petersen, UFS Vice-Chancellor and Principal, underscored the importance of Women's Month and the university's unwavering dedication to promoting gender equality. He expressed appreciation for the strength and resilience exhibited by women, while acknowledging the obstacles they continue to encounter. “The university takes pride in championing the principles of equality and strives to offer a conducive environment for women to flourish in every aspect of its academic community.”

Building a Better Future

The #UFSWomen Strive to BeBetter campaign aims to shed light on the various initiatives and support systems implemented by the university to uplift and empower women within the campus community. Through this proactive effort, the UFS seeks to create an environment where women can flourish and contribute meaningfully to the greater goal of building a more equitable society.

Throughout Women's Month, the UFS has planned an array of events to celebrate the achievements and contributions of women within the institution. The activities will include panel discussions, workshops, and networking opportunities aimed at fostering dialogue and encouraging the exchange of ideas.

Victim to Victor GBV Awareness and Dignity Kit Handover 
Date: 3 August 2023
Time: 12:00-14:00

Venue: Thakaneng Bridge, Bloemfontein Campus

Breaking the Glass Ceiling: Struggles and Experiences of Womxn in Higher Education
Date: 7 August 2023
Time: 10:00-12:30

Pour_try and Paint
Date: 10 August 2023
Time: 16:00-18:30
Venue: Soetdoring Café, Bloemfontein Campus
Seminar on Bridging the Gap: Exploring the Intersection of Traditional African Values and Modern Perspectives in Achieving Gender Equality 
Date: 24 August 2023
Time: 10:00-12:30
Annual Women’s Day Breakfast 
Date: 24 August 2023
Time: 08:30-10:30
Venue: Callie Human Centre, Bloemfontein Campus

News Archive

UFS hosts the 2017 SAIMS Conference
2017-09-21

Description: SAIMS confrence Tags: SAIMS, Kopano Nokeng, conference, research, Prof Francis Petersen, business, Kovsies, St Dairy, Mushrooms House 

The hosts of the 2017 SAIMS conference:
Dr Jacques Nel
(UFS:Business Management), Prof Francis Petersen
(UFS Rector and Vice-Chancellor),
Dr Werner Vermeulen (HOD of UFS: Business Management),
Dr Habofanwe Koloba (UFS: Business Management),
and Prof Hendri Kroukamp
(UFS: Dean of Economic and Management Sciences).
Photo: Supplied



The University of the Free State’s (UFS) Department of Business Management recently hosted the 29th South African Institute of Management Scientists (SAIMS) conference at Kopano Nokeng in Bloemfontein. This year’s theme, ‘Management Research: Science Serving Practice’ focused on the importance of sharing our results and making it relevant and usable to different communities.

Prof Petersen motivates researchers to become part of the business cycle 
On the first day of the conference, the Rector and Vice-Chancellor of the UFS, Prof Francis Peterson, welcomed 148 delegates from 18 different institutions (academic and professional) to the City of Roses. He motivated them to keep on doing highly scholarly research by being part of the business cycles.

Prof Adré Schreuder, founder of Consulta (Pty) Ltd, was the keynote speaker of the conference. He highlighted four personas needed to further enhance and develop the science-practice alignment in market research and business. “The first skills persona is called a Social Media Maven, which is in line with the rapid growth of social media networks and the growing need for social media analytics. Then there is the Data Synthesiser that supports the growth trend in Big Data and Advanced analytics, which are both driven by technological innovation and the enormous volume of available data. The third one is Marketing Strategist, which has strong representation in brand and advertising research in our industry. Lastly, we have the ‘Business Consultant’ which aligns with the industry trends towards deeper insights and consultative skills required to move beyond mere reporting, but rather getting involved in the design and implementation of recommendations.”

Conference to collaborate academics and business
Dr Werner Vermeulen, SAIMS 2017 Conference Chair, says, “This conference will underpin the need for collaboration and cooperation of individuals from the academic environment and the business world itself.” He says the conference will also provide a wonderful forum to refresh knowledge and explore contemporary trends and future-based business research.
 
Delegates were also given the opportunity to dress up to the carnival theme and were entertained by a fire dancer and magician. They had the honour of indulging in two Kovsie-produced food products, the St Dairy organic cheese and exotic mushrooms by Mushroom House

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