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01 August 2023 | Story Valentino Ndaba
womens Month 2023

As South Africa kicks off Women's Month, the University of the Free State (UFS) also launched its 2023 campaign, #UFSWomen Strive to BeBetter. The initiative reflects the institution's dedication to fostering women's empowerment and promoting gender equality within its academic and support staff domains. This move aligns with the United Nations’ Generation Equality campaign, connecting South Africa to the worldwide efforts aimed at achieving gender equality by 2030.

Historically, Women's Month in South Africa holds immense significance, commemorating the bravery of more than 20 000 women who marched to the Union Buildings on 9 August 1956. The marchers opposed the extension of Pass Laws to women, leaving an indelible mark on the nation's history. Today, Women's Month represents a time for reflection, assessment of progress, and confronting various forms of oppression.

Championing social justice

In line with its Vision 130 strategy, the UFS has placed social justice at the heart of its mission. With the objective of promoting human dignity through ethical and transparent institutional practices, the university interprets social justice within the context of South Africa's history. This includes striving for inclusivity, reducing inequality, and providing opportunities to overcome poverty and dispossession.

Prof Francis Petersen, UFS Vice-Chancellor and Principal, underscored the importance of Women's Month and the university's unwavering dedication to promoting gender equality. He expressed appreciation for the strength and resilience exhibited by women, while acknowledging the obstacles they continue to encounter. “The university takes pride in championing the principles of equality and strives to offer a conducive environment for women to flourish in every aspect of its academic community.”

Building a Better Future

The #UFSWomen Strive to BeBetter campaign aims to shed light on the various initiatives and support systems implemented by the university to uplift and empower women within the campus community. Through this proactive effort, the UFS seeks to create an environment where women can flourish and contribute meaningfully to the greater goal of building a more equitable society.

Throughout Women's Month, the UFS has planned an array of events to celebrate the achievements and contributions of women within the institution. The activities will include panel discussions, workshops, and networking opportunities aimed at fostering dialogue and encouraging the exchange of ideas.

Victim to Victor GBV Awareness and Dignity Kit Handover 
Date: 3 August 2023
Time: 12:00-14:00

Venue: Thakaneng Bridge, Bloemfontein Campus

Breaking the Glass Ceiling: Struggles and Experiences of Womxn in Higher Education
Date: 7 August 2023
Time: 10:00-12:30

Pour_try and Paint
Date: 10 August 2023
Time: 16:00-18:30
Venue: Soetdoring Café, Bloemfontein Campus
Seminar on Bridging the Gap: Exploring the Intersection of Traditional African Values and Modern Perspectives in Achieving Gender Equality 
Date: 24 August 2023
Time: 10:00-12:30
Annual Women’s Day Breakfast 
Date: 24 August 2023
Time: 08:30-10:30
Venue: Callie Human Centre, Bloemfontein Campus

News Archive

Department of Communication and Information helped with project
2006-05-15

Third-year students studying integrated marketing communication at the University of the Free State's (UFS) Department of Communication and Information Studies recently completed a practical project called  “Battle of the Creatives” together with OFM and Altech AutoPage. The students worked with marketing agencies from Bloemfontein and had to formulate a new marketing strategy for Altech AutoPage. The winning group's campaign will be implemented in July and August 2006 by Altech AutoPage in Bloemfontein.  If the expected results are achieved, the campaign will be rolled out nationally.  The project will in future be presented annually to give students the opportunity to obtain practical experience.

The winning group of students are from the left Ms Katia Bouwer (Mighty K marketing agency), Ms Diana Ambrosio, Ms Carmen van Heerden and Mr Gerben van Niekerk.
At the back from the left are Ms Andrea Scheckle, Mr Nico van der Westhuizen, Ms Bianca Vorster, Mr Frans Claassen, Ms Riëtte Coetzer and Mr Abrie Barker.

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