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01 August 2023 | Story Valentino Ndaba
womens Month 2023

As South Africa kicks off Women's Month, the University of the Free State (UFS) also launched its 2023 campaign, #UFSWomen Strive to BeBetter. The initiative reflects the institution's dedication to fostering women's empowerment and promoting gender equality within its academic and support staff domains. This move aligns with the United Nations’ Generation Equality campaign, connecting South Africa to the worldwide efforts aimed at achieving gender equality by 2030.

Historically, Women's Month in South Africa holds immense significance, commemorating the bravery of more than 20 000 women who marched to the Union Buildings on 9 August 1956. The marchers opposed the extension of Pass Laws to women, leaving an indelible mark on the nation's history. Today, Women's Month represents a time for reflection, assessment of progress, and confronting various forms of oppression.

Championing social justice

In line with its Vision 130 strategy, the UFS has placed social justice at the heart of its mission. With the objective of promoting human dignity through ethical and transparent institutional practices, the university interprets social justice within the context of South Africa's history. This includes striving for inclusivity, reducing inequality, and providing opportunities to overcome poverty and dispossession.

Prof Francis Petersen, UFS Vice-Chancellor and Principal, underscored the importance of Women's Month and the university's unwavering dedication to promoting gender equality. He expressed appreciation for the strength and resilience exhibited by women, while acknowledging the obstacles they continue to encounter. “The university takes pride in championing the principles of equality and strives to offer a conducive environment for women to flourish in every aspect of its academic community.”

Building a Better Future

The #UFSWomen Strive to BeBetter campaign aims to shed light on the various initiatives and support systems implemented by the university to uplift and empower women within the campus community. Through this proactive effort, the UFS seeks to create an environment where women can flourish and contribute meaningfully to the greater goal of building a more equitable society.

Throughout Women's Month, the UFS has planned an array of events to celebrate the achievements and contributions of women within the institution. The activities will include panel discussions, workshops, and networking opportunities aimed at fostering dialogue and encouraging the exchange of ideas.

Victim to Victor GBV Awareness and Dignity Kit Handover 
Date: 3 August 2023
Time: 12:00-14:00

Venue: Thakaneng Bridge, Bloemfontein Campus

Breaking the Glass Ceiling: Struggles and Experiences of Womxn in Higher Education
Date: 7 August 2023
Time: 10:00-12:30

Pour_try and Paint
Date: 10 August 2023
Time: 16:00-18:30
Venue: Soetdoring Café, Bloemfontein Campus
Seminar on Bridging the Gap: Exploring the Intersection of Traditional African Values and Modern Perspectives in Achieving Gender Equality 
Date: 24 August 2023
Time: 10:00-12:30
Annual Women’s Day Breakfast 
Date: 24 August 2023
Time: 08:30-10:30
Venue: Callie Human Centre, Bloemfontein Campus

News Archive

UFS scoops up MACE special award for consistent excellence
2016-12-02

Description: MACE awards 2016 Tags: MACE awards 2016 

From the left: Martie Nortjé, Lerato Sebe, Thabo Kessah,
Lacea Loader, Lelanie de Wet, Leonie Bolleurs,
Leslé-Ann George, and Mamosa Makaya from the
UFS Communication and Brand Management team
at the MACE Excellence Awards, where they received
two Merit Awards, two Excellence Awards, four Gold Awards,
one Platinum Award, and one Severus Cerff: Special Award.

The Department of Communication and Brand Management at the University of the Free State (UFS) won ten awards during the Excellence Awards of the national association of Marketing, Advancement, and Communication in Education (MACE), held on 24 November 2016 in Cape Town. Hundred and sixty two awards were presented at the event.

At the awards ceremony, the department further received the Severus Cerff Award for demonstrating consistent and outstanding excellence in the 2016 Excellence Awards Programme.

The awards ceremony is part of the MACE Annual National Congress, which took place from 23 to 25 November 2016. The MACE Congress is a platform where experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such as Dr Imtiaaz Sooliman, Founder of Gift of the Givers, Ruda Landman, Non-Executive Director of Media24 Limited, and Jonathan Shapiro, well-known cartoonist.

Lacea Loader, Director of the Department of Communication and Brand Management, said, “I am extremely proud of our achievements and I’m privileged to work with such a high-performing team. The fact that we received the Severus Cerff Award for consistent excellence is an additional, exceptional accomplishment.”

Other awards include a Platinum Award, four Gold Awards, two Excellence Awards, and two Merit Awards. Martie Nortjé, Assistant Director: Branding and Merchandise, received a Platinum Award for KovsieGear, the university’s merchandise shop. The Platinum Award is given to all the entries receiving a Gold Award of Excellence in a category, and the best entry in a division receives the award.

Leonie Bolleurs, Assistant Director: Internal Communication, received the Gold Awards for the Sound [W]right UFS student tone and voice guide, the Spaces and Places Video, the Student Bursary Fund Campaign: Photographs as well as the Excellence Awards for the Student Bursary Fund Campaign: Video and the Expanded Footprints Publication. Loader was awarded with the Gold Award for the Facilitation of the review of the UFS Language Policy. This award is given to the highest-scoring entry in every category.

Thabo Kessah, Senior Officer: Internal Communication at the Qwaqwa Campus, and Loader each received a Merit Award for the Ke Eo Taba Qwaqwa Newsletter and Prof Jonathan Jansen’s Commemorative Book: For such a time as this.

Earlier this year, KovsieGear received Gold at the 2016 Prism Awards of the Public Relations Institute of Southern Africa (PRISA). The B Safe Take Action campaign also recently received an award at the African Excellence Awards in Cape Town.

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