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01 August 2023 | Story Valentino Ndaba
womens Month 2023

As South Africa kicks off Women's Month, the University of the Free State (UFS) also launched its 2023 campaign, #UFSWomen Strive to BeBetter. The initiative reflects the institution's dedication to fostering women's empowerment and promoting gender equality within its academic and support staff domains. This move aligns with the United Nations’ Generation Equality campaign, connecting South Africa to the worldwide efforts aimed at achieving gender equality by 2030.

Historically, Women's Month in South Africa holds immense significance, commemorating the bravery of more than 20 000 women who marched to the Union Buildings on 9 August 1956. The marchers opposed the extension of Pass Laws to women, leaving an indelible mark on the nation's history. Today, Women's Month represents a time for reflection, assessment of progress, and confronting various forms of oppression.

Championing social justice

In line with its Vision 130 strategy, the UFS has placed social justice at the heart of its mission. With the objective of promoting human dignity through ethical and transparent institutional practices, the university interprets social justice within the context of South Africa's history. This includes striving for inclusivity, reducing inequality, and providing opportunities to overcome poverty and dispossession.

Prof Francis Petersen, UFS Vice-Chancellor and Principal, underscored the importance of Women's Month and the university's unwavering dedication to promoting gender equality. He expressed appreciation for the strength and resilience exhibited by women, while acknowledging the obstacles they continue to encounter. “The university takes pride in championing the principles of equality and strives to offer a conducive environment for women to flourish in every aspect of its academic community.”

Building a Better Future

The #UFSWomen Strive to BeBetter campaign aims to shed light on the various initiatives and support systems implemented by the university to uplift and empower women within the campus community. Through this proactive effort, the UFS seeks to create an environment where women can flourish and contribute meaningfully to the greater goal of building a more equitable society.

Throughout Women's Month, the UFS has planned an array of events to celebrate the achievements and contributions of women within the institution. The activities will include panel discussions, workshops, and networking opportunities aimed at fostering dialogue and encouraging the exchange of ideas.

Victim to Victor GBV Awareness and Dignity Kit Handover 
Date: 3 August 2023
Time: 12:00-14:00

Venue: Thakaneng Bridge, Bloemfontein Campus

Breaking the Glass Ceiling: Struggles and Experiences of Womxn in Higher Education
Date: 7 August 2023
Time: 10:00-12:30

Pour_try and Paint
Date: 10 August 2023
Time: 16:00-18:30
Venue: Soetdoring Café, Bloemfontein Campus
Seminar on Bridging the Gap: Exploring the Intersection of Traditional African Values and Modern Perspectives in Achieving Gender Equality 
Date: 24 August 2023
Time: 10:00-12:30
Annual Women’s Day Breakfast 
Date: 24 August 2023
Time: 08:30-10:30
Venue: Callie Human Centre, Bloemfontein Campus

News Archive

Farewell to our #FaceOfFacebook
2017-05-02

Description: Reuben Davids, FaceOfFacebook Tags: Reuben Davids, FaceOfFacebook

Reuben Davids, outgoing #FaceOfFacebook ambassador
for UFS digital channels
Photo: Rulanzen Martin

Reuben Davids has been our most featured #FaceOfFacebook since the campaign’s inception in 2013. As the star of more than 20 videos for the UFS digital platforms in less than a year, Reuben has been the embodiment of a Kovsie ambassador. As we say goodbye to this campus celebrity, we wish him all the best with his future plans and endeavours. Reuben shares a few thoughts with us about his term as Kovsies’ #FaceOfFacebook.

Much fun and many a lesson learnt

What did it mean to you to be the #FaceOfFacebook and how did it change your life?

“I’ve always wanted to be in front of the camera. So being the #FaceOfFacebook meant I could fulfil that dream. It changed my life in the sense that I’m much more confident now when speaking to a large audience.”

What was your most challenging moment?

“Trying to look good during a Facebook livestream. For example, on the ‘Krav Maga’ [self-defence] one. That was pretty tricky, and I had to keep my pose, regardless of the pain!”

And your funniest?

“All the bloopers we’ve ever had. Those were the funniest for me.”

Biggest lessons learnt?

“I learnt how to manage my time, to think on my feet, and how to come up with ideas in the moment and make them work.”

What advice would you give to any budding #KovsieCyberSta?

“Just come with your creativity. It’s definitely a learning experience. It’s not just work, it’s much more enjoyable! The team you are working with is amazing, so come with fresh ideas, and stay as committed as possible. It’s not hard, because it’s such a joyride.”

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