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07 December 2023 | Story Anthony Mthembu | Photo SUPPLIED
Albertus Engelbrecht
Albertus Engelbrecht: Lecturer in Singing and Coordinator of Vocal Studies at the Odeion School of Music.

The University of the Free State (UFS) is gearing up to honour a new group of graduates during the upcoming graduation ceremonies on 7-8 December 2023. Among the distinguished individuals set to grace the stage is Albertus Engelbrecht, Coordinator of Vocal Studies at the Odeion School of Music and an internationally recognised opera singer with a career spanning over two decades.

Engelbrecht has achieved a significant milestone, completing his PhD thesis titled “The Journey of a Versatile Singer”. On 7 December 2023, he will formally receive his qualification, marking the culmination of a seven-year academic journey. Reflecting on this achievement, Engelbrecht expressed his relief, stating, “It’s all still so surreal, but I think that the moment I walk onto that stage, then, will it only sink in.’’  

The journey of a versatile singer

His thesis is an auto-ethnographic study that delves into the preparation and performance of five different styles and genres of Western art music. This unique approach includes a practical component, as he actively participated in five different concerts or performances, ultimately contributing to his research. He shared his motivation, stating, ‘’I was investigating how it would be possible to sing different kinds of Western art music styles and genres. The idea came from my professional experience, where I found that to become a successful opera and concert singer, it’s better for one to be able to do different styles and genres.’’  

Looking ahead, Engelbrecht envisions his research making a meaningful impact on the development of emerging singers. He aspires to shape the future of vocal education, stating, “I hope that my contribution leads to new knowledge not only for singers but for their teachers and vocal coaches. This is so that they can approach music in the way it is written, and to find ways which make the music speak the best way it can. In this way, singers can be more versatile.’’  

Future plans

Post-graduation, Engelbrecht has ambitious plans to further his growth within the industry. Expressing his goals, he said, ‘’I would like to grow not just as a performing artist but as a researcher too.” Currently collaborating with his former supervisor on a research project focusing on performance analysis, Engelbrecht aims to delve deeper into the research aspect of his profession. Additionally, as a Lecturer of Singing at the UFS, he looks forward to engaging in more performing projects with his students.

In recognition of Albertus Engelbrecht’s remarkable achievement, the UFS community congratulates him on this significant milestone. His dedication to the field of vocal studies and commitment to fostering versatility in music is truly commendable. 

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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