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Scholarship of Teaching and Learning conference successfully concluded

14 December 2023 | Story Dr Jared McDonald | Photo Supplied

From 21 to 23 November, more than 160 delegates gathered at the Golden Gate Highlands National Park in the Eastern Free State for the fourth biennial conference on Scholarship of Teaching and Learning (SOTL) in the South, dubbed SOTL 4 the South.

This year’s iteration was proudly hosted by the University of the Free State (UFS) and organised by Dr Jared McDonald, Chief of Staff in the Office of the Vice-Chancellor and Principal; Dr Eleanor Bernard, Assistant Director in the Centre for Teaching and Learning on the UFS Qwaqwa Campus; and Prof Zach Simpson, Editor-in-Chief of the SOTL in the South journal. Established and emerging scholars, as well as postgraduate students working in the field of teaching and learning from across disciplines in Southern Africa, came together to share ideas, debate perspectives, and learn from experiences related to the conference theme: Teaching and Learning for Sustainable Futures.

The programme included presentations on a wide variety of topics, such as the challenges and opportunities of artificial intelligence in higher education, academic literacy, student success, teaching and learning for sustainable development, curriculum design, and digital futures. The programme also included two keynote presentations by leading scholars in education for sustainability, Prof Heila Lotz-Sisitka, Distinguished Professor and SARChI Research Chair in Global Change and Social Learning Systems in the Environmental Learning Research Centre at Rhodes University, and Prof Kasturi Behari-Leak, Associate Professor of Higher Education Studies and Dean of the University of Cape Town’s Centre for Higher Education Development.

The organisers were delighted with the quality of the scholarship that was shared. “This conference has been 18 months in the making, and we are grateful to all the delegates for embracing, and engaging with, the conference’s theme. We are also appreciative to all the reviewers on the Scientific Review Committee who were generous with their time, reflections, and critiques in assisting us to deliver a compelling, impactful programme,” said Dr McDonald. Dr Bernard added that “the conference would not have been possible without the generous support of the University of the Free State’s Executive Management and Centre for Teaching and Learning, as well as the senior management of the Qwaqwa Campus, who have supported the conference from the time it was just an idea”.

Prof Zach Simpson expressed his gratitude to the UFS for its support and assistance. “The last in-person conference of SOTL in the South was in 2019, before the COVID-19 pandemic. It was wonderful to see so many scholars come together in a beautiful location to engage with a compelling and topical conference theme.” Selected papers have been invited to contribute to a special issue of SOTL in the South, edited by the organisers and due for publication in mid-2024.

SOTL is an informal ‘body’ that is not affiliated with any particular parent organisation or institution. Its aim is to advance scholarship in teaching and learning across the Global South – conceived of not just in geographic terms – but as concerned with questions of power, access, inequity, and marginalisation, even where these might be present in the Global ‘North’. Moreover, it aims to give voice to novice SOTL practitioners and to serve as a platform for academics, particularly novice academics, to contribute their scholarly work.

News Archive

UFS Communication and Brand Management receives two prestigious international awards

2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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