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UFS achieves top honours at the 2023 MACE Excellence Awards ceremony

05 December 2023 Photo Francois van Vuuren

MACE Awards Winners 2023 — From left are: Belinda Janeke, Head: Career Services; Barend Nagel, Multimedia Specialist, Department of Communication and Marketing; Moeketsi Mogotsi, Social Media Specialist, Department of Communication and Marketing; Lacea Loader, Senior Director: Department of Communication and Marketing; Tobias van den Bergh, Counselling Psychologist, Student Counselling and Development; Mojalefa Rabolinyane, Assistant Officer, Student Counselling and Development; Burneline Kaars, Head: Leadership, Organisational Development and Employee Well-being; Lizet Holtzhausen, Officer, Leadership, Organisational Development and Employee Well-being; Marieta Landman, Senior Officer, Department of Student Recruitment Services; and Sandile Ncedani, Senior Officer, Department of Student Recruitment Services.

On 16 November 2023, five departments at the University of the Free State made a big splash at the national association for Marketing, Advancement, and Communication in Education (MACE) 2023 Excellence Awards.

Collectively, the UFS won 11 awards, including the sought-after Chairperson’s Award of Excellence, awarded to a single entry that embodies true excellence in marketing, advancement, or communication. In other words, the overall winner across all divisions and categories.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

The MACE National Conference held on the Belville Campus of the University of the Western Cape from 15 to 16 November 2023, preceded the glamorous awards function. The theme for the conference was ‘Higher education institutions in a world of artificial intelligence’. After two informative days, delegates attended the awards function, where their work and skills were recognised.

The winner takes it all

The UFS Leadership, Organisational Development, and Employee Well-Being won the Chairperson’s Award for its Women’s Day Breakfast. This memorable event also received a platinum award. Silver awards were raked in by Student Counselling and Development (DoDay Mental Health Campaign), Career Services (Careers Podcast Series), Student Recruitment Services (Motion Graphics Video), and the Department of Communication and Marketing (DCM) won three silver awards for its Social Media Squad project, the Vision 130 video, and the Dr Maye Musk Honorary Doctorate Graduation Ceremony. Bronze awards were given to DCM for the Vision 130 Launch and Youth Month, and the Kovsie Connect Virtual Experience won Student Recruitment Services its second award of the evening.

Excellence in everything we do

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, says the recognition affirms the high level of communication generated by the institution. “I am immensely proud of the national recognition from our peers for the quality and innovative work we do. This year in particular, different departments entered the awards programme, which is exemplary of the integration and synergy of the work done in the different departments,” she says.

News Archive

BAccHons students achieve A+ rating in ITC exams

2017-09-07

The lecturers of the 2016 BAccHons class: Liesel Botha,
Prof Alta Koekemoer, Prof Cobus Rossouw, Mr Kobus Swanepoel,
Dr Cornelie Crous, Prof Hentie van Wyk, and Mr Shaun Watson.
Photo: Supplied

The 2016 BAccHons students in the School of Accountancy at the University of the Free State achieved a 96% pass rate in the 2017 Initial Test of Competence (ITC) examinations of the South African Institute of Chartered Accountants (SAICA). The ITC examinations took place in January and June, and of the 49 students that partook in the examinations, 47 passed.

Prof Hentie van Wyk, Programme Director of the School of Accountancy, said with these results, the School of Accountancy ranks among the top accountancy institutions in South Africa. “The UFS is one of 14 accredited universities offering the SAICA-accredited programme,” he said.

New teaching model a success
A new teaching and learning module, which was introduced by the School of Accountancy in 2013, seemed to have fuelled the success of the students, as it is now more learner-centred and introduced more structured support to students.

The same strategies will be followed for the current 2017 intake. “We achieved an average pass rate of 84.8% over the past five years and if we can build on that, it will be an achievement of note,” says Prof Van Wyk. However, students should understand that much of these achievements are in their own hands. “After leaving the UFS, they must continue with the preparations for the ITC examinations in order to guarantee their success. The ball is actually in the students’ court,” he said.

Of the African students, 91% were successful in the national examinations, while 100% of the Thuthuka bursary students passed. The average pass rate for the past five years is as follows:

2016 96%
2015 72%
2014 80%
2013 84%
2012 92%.

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