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05 December 2023 Photo Francois van Vuuren
MACE Awards Winners 2023
From left are: Belinda Janeke, Head: Career Services; Barend Nagel, Multimedia Specialist, Department of Communication and Marketing; Moeketsi Mogotsi, Social Media Specialist, Department of Communication and Marketing; Lacea Loader, Senior Director: Department of Communication and Marketing; Tobias van den Bergh, Counselling Psychologist, Student Counselling and Development; Mojalefa Rabolinyane, Assistant Officer, Student Counselling and Development; Burneline Kaars, Head: Leadership, Organisational Development and Employee Well-being; Lizet Holtzhausen, Officer, Leadership, Organisational Development and Employee Well-being; Marieta Landman, Senior Officer, Department of Student Recruitment Services; and Sandile Ncedani, Senior Officer, Department of Student Recruitment Services.

On 16 November 2023, five departments at the University of the Free State made a big splash at the national association for Marketing, Advancement, and Communication in Education (MACE) 2023 Excellence Awards.

Collectively, the UFS won 11 awards, including the sought-after Chairperson’s Award of Excellence, awarded to a single entry that embodies true excellence in marketing, advancement, or communication. In other words, the overall winner across all divisions and categories.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

The MACE National Conference held on the Belville Campus of the University of the Western Cape from 15 to 16 November 2023, preceded the glamorous awards function. The theme for the conference was ‘Higher education institutions in a world of artificial intelligence’. After two informative days, delegates attended the awards function, where their work and skills were recognised.

The winner takes it all

The UFS Leadership, Organisational Development, and Employee Well-Being won the Chairperson’s Award for its Women’s Day Breakfast. This memorable event also received a platinum award. Silver awards were raked in by Student Counselling and Development (DoDay Mental Health Campaign), Career Services (Careers Podcast Series), Student Recruitment Services (Motion Graphics Video), and the Department of Communication and Marketing (DCM) won three silver awards for its Social Media Squad project, the Vision 130 video, and the Dr Maye Musk Honorary Doctorate Graduation Ceremony. Bronze awards were given to DCM for the Vision 130 Launch and Youth Month, and the Kovsie Connect Virtual Experience won Student Recruitment Services its second award of the evening.

Excellence in everything we do

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, says the recognition affirms the high level of communication generated by the institution. “I am immensely proud of the national recognition from our peers for the quality and innovative work we do. This year in particular, different departments entered the awards programme, which is exemplary of the integration and synergy of the work done in the different departments,” she says.

News Archive

To tan or not to tan: a burning issue
2009-12-08

 Prof. Werner Sinclair

“Some evidence exists which implies that sunscreens could indeed be responsible for the dramatic rise in the incidence of melanoma over the past three decades, the period during which the use of sunscreens became very popular,” says Prof. Werner Sinclair, Head of the Department of Dermatology at the University of the Free State. His inaugural lecture was on the topic Sunscreens – Curse or Blessing?

Prof. Sinclair says the use of sunscreen preparations is widely advocated as a measure to prevent acute sunburn, chronic sun damage and resultant premature skin aging as well as skin malignancies, including malignant melanoma. There is inconclusive evidence to prove that these preparations do indeed achieve all of these claims. The question is whether these preparations are doing more harm than good?

He says the incidence of skin cancer is rising dramatically and these tumours are induced mostly by the ultra-violet rays.

Of the UV light that reaches the earth 90-95% belongs to the UVA fraction. UVC is normally filtered out by the ozone layer. UVB leads to sunburn while UVA leads to pigmentation (tanning). Because frequent sunburn was often associated with skin cancer, UVB was assumed, naively, to be the culprit, he says.

Exposure to sunlight induces a sense of well-being, increases the libido, reduces appetite and induces the synthesis of large amounts of vitamin D, an essential nutritional factor. The use of sunscreen creams reduces vitamin D levels and low levels of vitamin D have been associated with breast and colon cancer. Prof. Sinclair says the 17% increase in breast cancer from 1981 to 1991 parallels the vigorous use of sunscreens over the same period.

Among the risk factors for the development of tumours are a family history, tendency to freckle, more than three episodes of severe sunburn during childhood, and the use of artificial UV light tanning booths. He says it remains a question whether to tan or not. It was earlier believed that the main carcinogenic rays were UVB and that UVA merely induced a tan. The increase in UVA exposure could have severe consequences.

Prof. Sinclair says the UV light used in artificial tanning booths consists mainly of pure UVA which are highly dangerous rays. It has been estimated that six per cent of all melanoma deaths in the UK can be directly attributed to the use of artificial tanning lights. The use of an artificial tanning booth will double the melanoma risk of a person. “UVA is solely responsible for solar skin aging and it is ironical that tanning addicts, who want to look beautiful, are inflicting accelerated ageing in the process,” he says.

On the use of sunscreens he says it can prevent painful sunburn, but UVA-induced damage continues unnoticed. UVB blockers decrease vitamin D synthesis, which is a particular problem in the elderly. It also prevents the sunburn warning and therefore increases the UVA dosage that an individual receives. It creates a false sense of security which is the biggest problem associated with sunscreens.

Evidence obtained from the state of Queensland in Australia, where the heaviest and longest use of sunscreens occurred, boasted the highest incidence of melanoma in the world. A huge study in Norway has shown a 350% increase in melanoma for men and 440% for women. This paralleled the increase in the use of UVB blocking sunscreens while there was no change in the ozone layer. It did however, occur during that time when tanning became fashionable in Norway and there was an increase especially in artificial tanning.

Prof. Sinclair says: “We believe that sunscreen use does not directly lead to melanoma, but UVA exposure does. The Melanoma Epidemic is a reality. Sunscreen preparations are not the magical answer in the fight against melanoma and the irresponsible use of these preparations can worsen the problem.”

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@ufs.ac.za
7 December 2009

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