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05 December 2023 Photo Francois van Vuuren
MACE Awards Winners 2023
From left are: Belinda Janeke, Head: Career Services; Barend Nagel, Multimedia Specialist, Department of Communication and Marketing; Moeketsi Mogotsi, Social Media Specialist, Department of Communication and Marketing; Lacea Loader, Senior Director: Department of Communication and Marketing; Tobias van den Bergh, Counselling Psychologist, Student Counselling and Development; Mojalefa Rabolinyane, Assistant Officer, Student Counselling and Development; Burneline Kaars, Head: Leadership, Organisational Development and Employee Well-being; Lizet Holtzhausen, Officer, Leadership, Organisational Development and Employee Well-being; Marieta Landman, Senior Officer, Department of Student Recruitment Services; and Sandile Ncedani, Senior Officer, Department of Student Recruitment Services.

On 16 November 2023, five departments at the University of the Free State made a big splash at the national association for Marketing, Advancement, and Communication in Education (MACE) 2023 Excellence Awards.

Collectively, the UFS won 11 awards, including the sought-after Chairperson’s Award of Excellence, awarded to a single entry that embodies true excellence in marketing, advancement, or communication. In other words, the overall winner across all divisions and categories.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

The MACE National Conference held on the Belville Campus of the University of the Western Cape from 15 to 16 November 2023, preceded the glamorous awards function. The theme for the conference was ‘Higher education institutions in a world of artificial intelligence’. After two informative days, delegates attended the awards function, where their work and skills were recognised.

The winner takes it all

The UFS Leadership, Organisational Development, and Employee Well-Being won the Chairperson’s Award for its Women’s Day Breakfast. This memorable event also received a platinum award. Silver awards were raked in by Student Counselling and Development (DoDay Mental Health Campaign), Career Services (Careers Podcast Series), Student Recruitment Services (Motion Graphics Video), and the Department of Communication and Marketing (DCM) won three silver awards for its Social Media Squad project, the Vision 130 video, and the Dr Maye Musk Honorary Doctorate Graduation Ceremony. Bronze awards were given to DCM for the Vision 130 Launch and Youth Month, and the Kovsie Connect Virtual Experience won Student Recruitment Services its second award of the evening.

Excellence in everything we do

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, says the recognition affirms the high level of communication generated by the institution. “I am immensely proud of the national recognition from our peers for the quality and innovative work we do. This year in particular, different departments entered the awards programme, which is exemplary of the integration and synergy of the work done in the different departments,” she says.

News Archive

UFS hosts consortium to discuss broadening subcontinent’s food base
2017-03-14

Description: Cactus Tags: Cactus

The Steering Committee of the Collaborative
Consortium for Broadening the Food Base comprises,
from the left: Prof Wijnand Swart (UFS),
Dr Sonja Venter (ARC) and Dr Eric Amonsou (DUT).
Photo: Andrè Grobler

There is huge pressure on the agricultural industry in southern Africa to avert growing food insecurity. One of the ways to address this is to broaden the food base on the subcontinent via crop production. Climate change, urbanisation, population growth, pests and diseases continually hamper efforts to alleviate food insecurity. Furthermore, our dependence on a few staple crops such as maize, wheat, potatoes, and sunflower, serve to exacerbate food insecurity.  

Broadening the food base  
To address broadening the food base in southern Africa, scientists from the University of the Free State (UFS), the Durban University of Technology (DUT) and the Agricultural Research Council (ARC) have formed a Collaborative Consortium for the development of underutilised crops by focusing on certain indigenous and exotic crops. The Consortium met at the UFS this week for two days (6, 7 March 2017) to present and discuss their research results. The Principal Investigator of the Consortium, Prof Wijnand Swart of the Department of Plant Sciences in the Faculty of Natural and Agricultural Sciences, said awareness had risen for the need to rescue and improve the use of orphan crops that were up to now, for the most part, left aside by research, technological development, and marketing systems.  

"Many indigenous southern African
plant grains, vegetables and tubers
have the potential to provide a variety
of diets and broaden the household
food base.”

Traditional crops Generally referred to as alternative, traditional or niche crops, five crops are being targeted by the Consortium, namely, two grain legumes, (Bambara groundnut and cowpea), amaranthus (leaf vegetable), cactus pear or prickly pear and amadumbe (a potato-like tuber). Swart said these five crops would play an important role in addressing the food and agricultural challenges of the future. “Many indigenous southern African plant grains, vegetables and tubers have the potential to provide a variety of diets and broaden the household food base.” The potential of the many so-called underutilised crops lies not only in their hardiness and nutritional value but in their versatility of utilisation. "It may be that they contain nutrients that can be explored to meet the demand for functional foods," said Swart.

Scientific institutions working together
The Collaborative Consortium between the three scientific institutions is conducting multi-disciplinary research to develop crop value chains for the five underutilised crops mentioned above. The UFS and ARC are mainly involved in looking at production technologies for managing crop environments and genetic technologies for crop improvement. The DUT is focusing on innovative products development and market development.  

 

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