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10 February 2023 | Story Kekeletso Takang
Frans Benecke  and Su-Mari Dreyer
UFS students Frans Benecke and Su-Mari Dreyer are two of the beneficiaries of the programme and will spend one year in Salzburg, from February 2023 until January 2024.

Nowadays, universities strive more and more to develop global citizens. For the University of the Free State (UFS) and the Salzburg University of Applied Sciences (SUAS) in Austria, collaboration on the Consecutive Master’s Degree Programme in International Finance is directed at this. 

This exclusive and pioneering collaboration between the Department of Economics and Finance at the UFS and the Department of Management and Tourism at SUAS emanates from more than 15 years of collaboration between Prof Johan Coetzee (UFS) and Prof Christine Mitter (SUAS ).

The collaboration addresses the concerns constantly raised in South Africa that graduates do not have the requisite practical skills when entering the workplace. The UFS attempts to bridge this gap and contribute to a better-equipped, employable South African graduate who understands the link between theory and application in a problem-riddled world entering the Fourth Industrial Revolution.

UFS students Frans Benecke and Su-Mari Dreyer are two of the beneficiaries of the programme and will spend one year in Salzburg, from February 2023 until January 2024. 

“This is a dream come true, a dream I didn’t even know I had. To experience a different culture through educational and cultural exchange will deepen my understanding of international relationships, which is a driver of development,” says Dreyer, who completed her MCom degree at the UFS.

Interdisciplinary research

The Consecutive Master’s Degree Programme in International Finance allows students wishing to pursue a master’s degree to acquire two degrees over a two-year study period: an MCom specialising in Finance in the Department of Economics and Finance at the UFS, and an MA in Business Management specialising in Financial Risk Management at SUAS in Austria. The degrees are done on location in Bloemfontein and Salzburg respectively. The UFS master’s is more quantitative in nature and exposes students to highly technical methods and applications, while the SUAS master’s degree is more qualitative in nature and exposes students to more practical real-world management scenarios. 

“The Faculty of Economic and Management Sciences has a long-standing and valued partnership with the Salzburg University of Applied Sciences. As a faculty, we see the development of the consecutive master’s degree as a wonderful opportunity for students from both universities to participate in the learning opportunities that both universities offer. These opportunities transcend the academic learning that will take place, to also include the exposure of students to the culture and life in the partner country,” says Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences. “We believe the learning that will take place through the exposure that the consecutive degree offers, will improve students’ employability and contribute to them building successful careers.”

Bridging the gap

As part of the curriculum requirements, students will also be offered the opportunity to do a short apprenticeship in Austria. 

Benecke, who also completed his UFS master’s degree, says he hopes the programme will serve as a call to action for students considering postgraduate studies in the Department of Economics and Finance at the UFS.

News Archive

Prof Mary Kay Blakely from the Missouri School of Journalism (USA) speaks about the age of misinformation
2015-03-10

 

Prof Mary Kay Blakely  

Living in an age where misinformation is as common as loadshedding in South Africa, we all tend to ask who we can trust when reading or hearing the news media.

Prof Mary Kay Blakely from the Missouri School of Journalism (Columbia, USA) presented a public lecture recently entitled The age of misinformation: Who do you trust? at the UFS. She stressed the point of how, with the social media revolution and the rise of the citizen journalist, our news interests of old are being fed by many more new channels, influences, and opinions. This leaves us to question what is still true and what is still objective

For example, Blakely mentioned that “gossip, scandal, and celebrities have always been our fascination – even more so today.”

“But nowadays, we have to become even more critical thinkers.”

During Blakely’s presentation, she stated the harsh reality that objectivity is extremely difficult. True objectivity, which means keeping  yourself completely out of the story you cover, is virtually impossible.

“It is not just about covering both sides of the story. Often, there are far more sides to a story than just two, probably even five.”

Therefore, it comes down to fairness, balance, and truth, which are really important in covering a story. Hence, it is the obligation of the media to be fair, balanced, and truthful while recognising their own biases. 

Prof Mary Kay Blakely – Short Bio:

Prof Mary Kay Blakely is the author of the critically-acclaimed books Wake Me When It's Over, American Mom and Red, White and O So Blue. Her essays on social and political issues have appeared in The New York Times, The Washington Post, Mother Jones, LIFE, and Vogue, among others.

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