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28 February 2023 | Story Edzani Nephalela | Photo Edzani Nephalela
Dr Luyanda Marhaya
Dr Luyanda Marhaya, Director of Academic Planning and Quality Assurance at the UFS.

Dr Luyanda Marhaya, Director of Academic Planning and Quality Assurance at the University of the Free State (UFS), has been selected by the Department of Higher Education and Training (DHET) to join the Foundation Provision Reference Group (FPRG). His primary role in this position is to assist the Department in assessing applications for foundation programmes submitted by universities, ensuring compliance with the current Foundation Provision Guidelines. 

As the author of the book Does Extended Programme Provision Work in South Africa?, Dr Marhaya is a recognised expert in the field. 

The Department of Communication and Marketing (DCM) at the UFS recently interviewed Dr Marhaya to understand his responsibilities better:

Can you tell us more about your appointment as a member of the FPRG?

Over and above the supportive role, one of the major issues I will be involved in will be to provide input into the revision and finalisation of the Extended Curriculum Programme Policy Framework for the higher sector in South Africa.

What kind of projects or initiatives do you see being a priority?

One of the significant ongoing projects will be evaluating applications for foundation programmes of the different universities in South Africa, so one will have to allocate time, as many universities currently offer these programmes.

What do you hope to bring to the table as a group member?

Interestingly, I started as an academic about 15 years ago in the foundation programmes. I spent a good five years of my teaching at a university level dealing with students who gained entry through foundation programmes. I completely understand their purpose, intentions, and significance, especially concerning student access and success. 

How will the Foundation Provision Reference Group benefit students and the education system?

Student access is a serious issue in South Africa, especially regarding the preparedness of many university students. So, I believe if we develop guidelines that can assist universities in coordinating these programmes in a well-structured manner, there could be many benefits.

What challenges do you anticipate facing in this role, and how do you plan to address them?

I think the major issue will be time constraints. My role is very demanding, and I am already involved in several other external committees, such as the Council on Higher Education, so I think my time management has to be very good.

How do you plan to work with other group members to achieve the group’s goals?

I believe in lifelong learning. I will certainly contribute, but the value of these interactions comes from learning from others.

Can you discuss any past experiences that have prepared you for this role?

I also wrote a book, titled Does Extended Programme Provision Work in South Africa?, in which I explored all the intricacies around these programmes. As Director: Academic Planning at the UFS, I also oversee the quality and provision of foundation programmes, so you could say I bring some expertise.

What are your long-term goals for the foundation programmes, and your role as a reference group member?

I foresee this as a long-term service that will benefit the country as a whole, so I suppose the Department will keep up so that we can provide capacity development to all universities that offer foundation programmes.

News Archive

Producers to save thousands with routine marketing strategies, says UFS researcher
2014-09-01

 

Photo: en.wikipedia.org

Using derivative markets as a marketing strategy can be complicated for farmers. The producers tend to use high risk strategies which include the selling of the crop on the cash market after harvest; whilst the high market risks require innovative strategies including the use of futures and options as traded on the South African Futures Exchange (SAFEX).

Using these innovative strategies are mostly due to a lack of interest and knowledge of the market. The purpose of the research conducted by Dr Dirk Strydom and Manfred Venter from the Department of Agricultural Economics at the University of the Free State (UFS) is to examine whether the adoption of a basic routine strategy is better than adopting no strategy at all.

The research illustrates that by using a Stochastic Efficiency with Respect to a Function (SERF) and Cumulative Distribution Function (CDF) that the use of five basic routine marketing strategies can be more rewarding. These basic strategies are:
• Put (plant time)
• Twelve-segment pricing
• Three-segment pricing
• Put (pollination)(Critical Moment in production/marketing process), and
• Pricing during pollination phase.

These strategies can be adopted by farmers without an in-depth understanding of the market and market-signals. Farmers can save as much as R1.6 million per year on a 2000ha farm with an average yield.

The results obtained from the research illustrate that each strategy is different for each crop. Very important is that the hedging strategies are better than no hedging strategy at all.

This research can also be applicable to the procurement side of the supply chain.

Maize milling firms use complex procurement strategies to procure their raw materials, or sometimes no strategy at all. In this research, basic routine price hedging strategies were analysed as part of the procurement of white maize over a ten-year period ranging from 2002–2012. Part of the pricing strategies used to procure white maize over the period of ten years were a call and min/max strategy. These strategies were compared to the baseline spot market. The data was obtained from the Johannesburg Stock Exchange’s Agricultural Products Division better known as SAFEX.

The results obtained from the research prove that by using basic routine price-hedging strategies to procure white maize, it is more beneficial to do so than by procuring from the spot market (a difference of more than R100 mil).

Thus, it can be concluded that it is not always necessary to use a complex method of sourcing white maize through SAFEX, to be efficient. By implementing a basic routine price hedging strategy year on year it can be better than procuring from the spot market.

Understanding the Maize Maze by Dr Dirk Strydom and Manfred Venter (pdf) - The Dairy Mail


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