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28 February 2023 | Story Samkelo Fetile | Photo Supplied
Star of stars
UFS Student Recruitment Services Department staff with students who took part in the Star of Stars induction camp at the Letsatsi Game Lodge.

The 2022 cohort of the University of the Free State (UFS) Star of Stars programme were welcomed to the university with a special Star of Stars induction camp held at the Letsatsi Game Lodge in Smithfield in the Free State. The exclusive event was held to celebrate the top 10 students who made it into the 2022 cohort of the Star of Stars programme, which identifies and supports top-achieving learners from underprivileged backgrounds. 

Star of Stars is an initiative of the UFS Student Recruitment Services department to identify high-achieving Grade 12 learners from quintile 1 to 3 schools in all five districts of the Free State. 

Entries are evaluated in three categories, i.e. academic performance, leadership achievements, and community involvement. Ten finalists are selected after a rigorous judging and evaluation process. The competition opens opportunities for the finalists to excel academically through personal development, counselling, and mentorship.
The induction camp is a crucial part of this support system, and includes workshops on thriving in an academic environment, financial literacy, personal development seminars, and vision board sessions.

More than just a weekend of celebration

The students were treated to a fun-filled weekend away and rewarded with prizes such as branded clothing, stationery, and cash prizes. “These incentives were not just a way to celebrate their achievements but also to encourage them to continue striving for excellence. It was also an opportunity for the students to meet and connect with each other. They shared their stories, aspirations, and challenges. They also built networks and support structures that will help them succeed beyond the competition.” Said Teli Mothabeng, officer at the Student Recruitment Services department.

The Letsatsi Game Lodge was the perfect backdrop for this event, as the students had the opportunity to unwind and connect with nature, which was a much-needed break from the daily challenges they face in their communities. The environment also provided an ideal setting for introspection and goal-setting. The Star of Stars induction camp was a celebration of their achievements, and a vital part of their journey towards success. The Star of Stars competition aims to create a brighter future for underprivileged communities by identifying and supporting the next generation of leaders. The induction camp was a crucial step in this direction.

Applications for the Star of Stars competition for learners who are in Grade 12 in 2023 and are interested in studying at UFS in 2024 open on 1 April and close on 31 August 2023.

 

Star of Stars Logo

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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