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14 February 2023 | Story Prof Nicholas Pearce | Photo Andre Damons
The Faculty of Health Sciences and the Faculty of the Humanities at the University of the Free State (UFS), in collaboration with PathCare laboratories, joined forces on Valentine’s Day – since it is seen as a day of unconditional love that you share with your partner – reaching out to the community in the Bloemfontein CBD and Preller Square, by drawing attention to gender-based violence – a topic that is often misunderstood, not discussed, and often occurs behind closed doors.

The University of the Free State views gender-based violence (GBV) as a scourge of our modern society. In this vein, the Faculty of Health Sciences and the Faculty of the Humanities joined forces on Valentine’s Day, since it is seen as a day of unconditional love that you share with your partner.

In collaboration with PathCare laboratories, the university saw an opportunity to reach out to the community in the CBD and Preller Square. The idea was to draw attention to a topic that is often misunderstood, not discussed, and often occurs behind closed doors. Medical and Humanities students actively engaged with the communities by handing out Valentine’s chocolates and information pamphlets regarding GBV.

Community engagement forms part of the UFS’ strategic goals. The collaboration between these two faculties on such an important topic is testament to the university’s commitment to eradicating GBV in all forms and manifestations.

Prof Frans Maruma, Head of the Marketing Committee for the School of Clinical Medicine, stated that “gender-based violence has no place in our modern society. Most of the time, victims are among us and go unrecognised”.

The Faculty of the Humanities provided a visual aspect to this important topic by doing the make-up of the students involved in order to highlight the abuse these victims suffer. Mr Cloete (Faculty of the Humanities) indicated that “no person is immune to gender-based violence, and gender-based violence transcends race, gender, and wealth”.

Pathcare laboratories was proud to collaborate with the University of the Free State, as this aligns with their ideology of community-based care. PathCare recognises its role in the broader society by offering to test victims of GBV. PathCare offers a range of tests, specially catered towards GBV survivors to ensure that appropriate medical care can be provided in the shortest possible turnaround time.

Two thousand chocolates and pamphlets were distributed to members of the community through this collaboration. The university and the private sector hope to eradicate GBV on local and national level. 

Gender-based violence may be any of the following: physical abuse, verbal abuse, psychological abuse, sexual abuse, socio-economic abuse, domestic violence, or abuse such as sexual harassment. Below are the UFS contact details for victims of GBV. 

University of the Free State
Gender Equality and Anti-Discrimination Office (GEADO)

Bloemfontein Campus
Deputy Director: Nchabeleng Lentsu
nchabelengnv@ufs.ac.za

Senior Officer: Geraldine Lengau
Contact: +27 51 401 3982

South Campus
Senior Officer: Mocwana Chelepe
Contact: +27 51 401 7544

Student Counselling and Development (SCD)
Contact: +27 51 401 9236

Victim Empowerment Centre (TCC)
Walk-ins.
 
HOTLINES:
UFS SART (Sexual Assault Response Team) 
+27 57 401 7777

GBVCC (Gender-Based Violence Command Centre)
0800 428 428

Please call me facility:
*120*7867#

Skype line: 
Helpme GBV for members of the deaf community.

An SMS-based line:
31531 for persons with disabilities (SMS ‘help’ to 31531)

News Archive

UFS departments receive recognition for quality work from MACE
2017-12-07


 Description: 2017 MACE winners Tags: 2017 MACE winners 

The team from the Department of Communication and Brand Management,
UFS Marketing and Institutional Advancement who received awards at the
2017 Annual National MACE Congress.
Photo: Supplied

The Departments of Communication and Brand Management, UFS Marketing, and Institutional Advancement collectively won 16 awards during the 2017 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Johannesburg on 30 November 2017.  

Shared experiences and best practices 
The awards ceremony is part of the MACE Annual National Congress, which took place from 29 November to 1 December 2017 at the Wits School of Governance. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such Basetsana Kumalo, CEO of Basetsana Woman Investment Holdings and a former Miss South Africa (1994), and first runner-up in the Miss World Pageant, Saint-Francis Tohlang, independent trend analyst and writer, Emma Sadleir, founder of the Digital Law Co and Leanne Manas, multiple award-winning TV presenter. 

Celebrating successes
Lacea Loader, Director of the Department of Communication and Brand Management at the University of the Free State, received an Award of Excellence Gold for the UFS Graduations Ceremonies Communication Strategy and an Award of Excellence for the UFS Rector’s inauguration and welcoming ceremonies. 

Mamosa Makaya, Deputy Director: Integrated Communication received two Merit Awards for, respectively, the Dumela newsletter and the Visitor’s Guide. Jóhann Thormählen, former employee in the department’s Internal Communication Unit, received an Award of Merit for the Wayde van Niekerk Campaign and an Award of Excellence Gold for the Student Newsletter. Thabo Kessah, also from Internal Communication, on the UFS Qwaqwa Campus, received an Award of Merit for the UFS Qwaqwa Campus Open Day video.  

"I am extremely proud of what we
have achieved this year and of
the quality and standard of the
work produced."

Martie Nortjé, Assistant Director of the Unit for Branding and Merchandise received an Award of Merit for KovsieGear Qwaqwa: Live the brand and set the trend. Leonie Bolleurs, Assistant Director of the Unit for Internal Communication received two Awards of Merit, for respectively, the UFS Schools Marketing Video and the UFS Corporate Profile and UFS Fingertips brochures. 

Ilze Bakkes from UFS Marketing received the Chairperson’s Award of Excellence for her entry, Top Achievers Early Bird Registration. The award is for the highest-scoring entry across all divisions. She also brought home the Award of Excellence Gold for Registration branding and communication – The Lighthouse Campaign, the Award of Excellence Gold for the Kick-Start Your “I-Want-To-B” Grade 9 Subject Choice Booklet and the Award of Excellence Gold for the Top Achievers Early Bird Registration project. Chantel Koller, also from UFS Marketing, received an Award of Merit for her Star of Stars Competition entry. 

The Institutional Advancement (IA): Alumni event planning committee received an Award of Excellence Gold for their entry: Chancellor’s Distinguished Alumni Awards Dinner. The committee consisted of Helen Namponya, Ntokozo Nkabinde, Tertia de Bruin, Nhlanhla Modzanane, and Elmada Kemp.

IABC Africa Award
“This is the second year in a row that the department has received so many accolades from its peers at MACE. I am extremely proud of what we have achieved this year and of the quality and standard of the work produced. The fact that we were also again acknowledged by the Africa Chapter of the International Association of Business Communicators (IABC) is also commendable,” said Loader. She is also the National Chairperson of MACE. 

Earlier this year, the Department of Communication and Brand Management received an IABC Africa Award of Excellence for the UFS 2017 Winter Graduation Ceremonies Communication Strategy from the International Association for Business Communicators (IABC). Loader collected the award during the Silver Quill Awards ceremony on 3 November 2017 in Cape Town.

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