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14 February 2023 | Story Prof Nicholas Pearce | Photo Andre Damons
The Faculty of Health Sciences and the Faculty of the Humanities at the University of the Free State (UFS), in collaboration with PathCare laboratories, joined forces on Valentine’s Day – since it is seen as a day of unconditional love that you share with your partner – reaching out to the community in the Bloemfontein CBD and Preller Square, by drawing attention to gender-based violence – a topic that is often misunderstood, not discussed, and often occurs behind closed doors.

The University of the Free State views gender-based violence (GBV) as a scourge of our modern society. In this vein, the Faculty of Health Sciences and the Faculty of the Humanities joined forces on Valentine’s Day, since it is seen as a day of unconditional love that you share with your partner.

In collaboration with PathCare laboratories, the university saw an opportunity to reach out to the community in the CBD and Preller Square. The idea was to draw attention to a topic that is often misunderstood, not discussed, and often occurs behind closed doors. Medical and Humanities students actively engaged with the communities by handing out Valentine’s chocolates and information pamphlets regarding GBV.

Community engagement forms part of the UFS’ strategic goals. The collaboration between these two faculties on such an important topic is testament to the university’s commitment to eradicating GBV in all forms and manifestations.

Prof Frans Maruma, Head of the Marketing Committee for the School of Clinical Medicine, stated that “gender-based violence has no place in our modern society. Most of the time, victims are among us and go unrecognised”.

The Faculty of the Humanities provided a visual aspect to this important topic by doing the make-up of the students involved in order to highlight the abuse these victims suffer. Mr Cloete (Faculty of the Humanities) indicated that “no person is immune to gender-based violence, and gender-based violence transcends race, gender, and wealth”.

Pathcare laboratories was proud to collaborate with the University of the Free State, as this aligns with their ideology of community-based care. PathCare recognises its role in the broader society by offering to test victims of GBV. PathCare offers a range of tests, specially catered towards GBV survivors to ensure that appropriate medical care can be provided in the shortest possible turnaround time.

Two thousand chocolates and pamphlets were distributed to members of the community through this collaboration. The university and the private sector hope to eradicate GBV on local and national level. 

Gender-based violence may be any of the following: physical abuse, verbal abuse, psychological abuse, sexual abuse, socio-economic abuse, domestic violence, or abuse such as sexual harassment. Below are the UFS contact details for victims of GBV. 

University of the Free State
Gender Equality and Anti-Discrimination Office (GEADO)

Bloemfontein Campus
Deputy Director: Nchabeleng Lentsu
nchabelengnv@ufs.ac.za

Senior Officer: Geraldine Lengau
Contact: +27 51 401 3982

South Campus
Senior Officer: Mocwana Chelepe
Contact: +27 51 401 7544

Student Counselling and Development (SCD)
Contact: +27 51 401 9236

Victim Empowerment Centre (TCC)
Walk-ins.
 
HOTLINES:
UFS SART (Sexual Assault Response Team) 
+27 57 401 7777

GBVCC (Gender-Based Violence Command Centre)
0800 428 428

Please call me facility:
*120*7867#

Skype line: 
Helpme GBV for members of the deaf community.

An SMS-based line:
31531 for persons with disabilities (SMS ‘help’ to 31531)

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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