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14 February 2023 | Story Prof Nicholas Pearce | Photo Andre Damons
The Faculty of Health Sciences and the Faculty of the Humanities at the University of the Free State (UFS), in collaboration with PathCare laboratories, joined forces on Valentine’s Day – since it is seen as a day of unconditional love that you share with your partner – reaching out to the community in the Bloemfontein CBD and Preller Square, by drawing attention to gender-based violence – a topic that is often misunderstood, not discussed, and often occurs behind closed doors.

The University of the Free State views gender-based violence (GBV) as a scourge of our modern society. In this vein, the Faculty of Health Sciences and the Faculty of the Humanities joined forces on Valentine’s Day, since it is seen as a day of unconditional love that you share with your partner.

In collaboration with PathCare laboratories, the university saw an opportunity to reach out to the community in the CBD and Preller Square. The idea was to draw attention to a topic that is often misunderstood, not discussed, and often occurs behind closed doors. Medical and Humanities students actively engaged with the communities by handing out Valentine’s chocolates and information pamphlets regarding GBV.

Community engagement forms part of the UFS’ strategic goals. The collaboration between these two faculties on such an important topic is testament to the university’s commitment to eradicating GBV in all forms and manifestations.

Prof Frans Maruma, Head of the Marketing Committee for the School of Clinical Medicine, stated that “gender-based violence has no place in our modern society. Most of the time, victims are among us and go unrecognised”.

The Faculty of the Humanities provided a visual aspect to this important topic by doing the make-up of the students involved in order to highlight the abuse these victims suffer. Mr Cloete (Faculty of the Humanities) indicated that “no person is immune to gender-based violence, and gender-based violence transcends race, gender, and wealth”.

Pathcare laboratories was proud to collaborate with the University of the Free State, as this aligns with their ideology of community-based care. PathCare recognises its role in the broader society by offering to test victims of GBV. PathCare offers a range of tests, specially catered towards GBV survivors to ensure that appropriate medical care can be provided in the shortest possible turnaround time.

Two thousand chocolates and pamphlets were distributed to members of the community through this collaboration. The university and the private sector hope to eradicate GBV on local and national level. 

Gender-based violence may be any of the following: physical abuse, verbal abuse, psychological abuse, sexual abuse, socio-economic abuse, domestic violence, or abuse such as sexual harassment. Below are the UFS contact details for victims of GBV. 

University of the Free State
Gender Equality and Anti-Discrimination Office (GEADO)

Bloemfontein Campus
Deputy Director: Nchabeleng Lentsu
nchabelengnv@ufs.ac.za

Senior Officer: Geraldine Lengau
Contact: +27 51 401 3982

South Campus
Senior Officer: Mocwana Chelepe
Contact: +27 51 401 7544

Student Counselling and Development (SCD)
Contact: +27 51 401 9236

Victim Empowerment Centre (TCC)
Walk-ins.
 
HOTLINES:
UFS SART (Sexual Assault Response Team) 
+27 57 401 7777

GBVCC (Gender-Based Violence Command Centre)
0800 428 428

Please call me facility:
*120*7867#

Skype line: 
Helpme GBV for members of the deaf community.

An SMS-based line:
31531 for persons with disabilities (SMS ‘help’ to 31531)

News Archive

UFS scoops up MACE special award for consistent excellence
2016-12-02

Description: MACE awards 2016 Tags: MACE awards 2016 

From the left: Martie Nortjé, Lerato Sebe, Thabo Kessah,
Lacea Loader, Lelanie de Wet, Leonie Bolleurs,
Leslé-Ann George, and Mamosa Makaya from the
UFS Communication and Brand Management team
at the MACE Excellence Awards, where they received
two Merit Awards, two Excellence Awards, four Gold Awards,
one Platinum Award, and one Severus Cerff: Special Award.

The Department of Communication and Brand Management at the University of the Free State (UFS) won ten awards during the Excellence Awards of the national association of Marketing, Advancement, and Communication in Education (MACE), held on 24 November 2016 in Cape Town. Hundred and sixty two awards were presented at the event.

At the awards ceremony, the department further received the Severus Cerff Award for demonstrating consistent and outstanding excellence in the 2016 Excellence Awards Programme.

The awards ceremony is part of the MACE Annual National Congress, which took place from 23 to 25 November 2016. The MACE Congress is a platform where experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such as Dr Imtiaaz Sooliman, Founder of Gift of the Givers, Ruda Landman, Non-Executive Director of Media24 Limited, and Jonathan Shapiro, well-known cartoonist.

Lacea Loader, Director of the Department of Communication and Brand Management, said, “I am extremely proud of our achievements and I’m privileged to work with such a high-performing team. The fact that we received the Severus Cerff Award for consistent excellence is an additional, exceptional accomplishment.”

Other awards include a Platinum Award, four Gold Awards, two Excellence Awards, and two Merit Awards. Martie Nortjé, Assistant Director: Branding and Merchandise, received a Platinum Award for KovsieGear, the university’s merchandise shop. The Platinum Award is given to all the entries receiving a Gold Award of Excellence in a category, and the best entry in a division receives the award.

Leonie Bolleurs, Assistant Director: Internal Communication, received the Gold Awards for the Sound [W]right UFS student tone and voice guide, the Spaces and Places Video, the Student Bursary Fund Campaign: Photographs as well as the Excellence Awards for the Student Bursary Fund Campaign: Video and the Expanded Footprints Publication. Loader was awarded with the Gold Award for the Facilitation of the review of the UFS Language Policy. This award is given to the highest-scoring entry in every category.

Thabo Kessah, Senior Officer: Internal Communication at the Qwaqwa Campus, and Loader each received a Merit Award for the Ke Eo Taba Qwaqwa Newsletter and Prof Jonathan Jansen’s Commemorative Book: For such a time as this.

Earlier this year, KovsieGear received Gold at the 2016 Prism Awards of the Public Relations Institute of Southern Africa (PRISA). The B Safe Take Action campaign also recently received an award at the African Excellence Awards in Cape Town.

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