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17 February 2023 | Story Valentino Ndaba | Photo UFS Photo Archive
The UFS Protest Protocol offers the university community safety guidelines during protests, including dos and don’ts for staff and students who are not demonstrating; acceptable and unacceptable behaviour during protests, and how to handle protests in accordance with standard operating procedures

The University of the Free State (UFS) recognises the right of students and staff members to peacefully assemble, picket, and protest in a way that does not interfere with the rights of other members of the university community. At the same time, the safety of all UFS staff and students is one of our top priorities.

The UFS Protest Protocol offers the university community safety guidelines during protests, including dos and don’ts for staff and students who are not demonstrating; acceptable and unacceptable behaviour during protests, and how to handle protests in accordance with standard operating procedures.

As a university, we continuously strive to create an inclusive environment where opposing views are accommodated, and the constitutional right to protest is respected. According to the UFS’s Vision 130 strategy, one of the key principles that drive the institution is social justice: “The university recognises that diversity goes together with a commitment to inclusivity, equity, and social justice. We therefore also commit to creating a culture of care and a vibrant space for, and acceptance of, constructive and critical engagement; where a diversity of often contested ideas and perspectives is not just tolerated, but also fostered through discussion and subsequent implementation.”

What should one do if a protest occurs?

1. Communicate: The university must be informed if it is to respond appropriately to protest action. If you are aware of ongoing or impending protest action, immediately inform the relevant 24/7 Protection Services operational centre.

2. Be informed: In order to respond appropriately to protest action (for your own protection and the protection of others), you need to know about impending or ongoing protests and stay informed on how it unfolds, via official UFS communication platforms and ConnectYard. The latter provides as-it-happens crisis alert notifications via WhatsApp.

3. Keep away: If at all possible, keep away from the area of the protest action. Try to keep others for whom you are responsible away as well.

4. Help others: If someone appears to be in danger or distress, intervene only if you are sure that it is safe for you to do so, and proceed calmly, without provoking protesters. Seek treatment for injuries. Should you or someone else suffer injuries of any kind during protest action, seek treatment from emergency services or Kovsie Health. Contact the Protection Services operational centres for any medical emergencies, so that they can activate the ambulance services according to available protocols.

5. Report: Report all incidents and damages to Protection Services at the numbers provided. It is important that non-protesting staff and students submit statements to the UFS investigating officers for the internal disciplinary process, to prevent similar occurrences in future. Be specific when providing a statement, to enable the investigating team to identify those involved in violent disruptions. Culprits cannot be brought to book if no evidence is available to link them to specific incidents. All reasonable steps will be taken to protect non-protesting staff and students testifying in disciplinary proceedings.

For advice on what to do and what not to do, read the UFS Protest Guidelines booklet. You can also watch the video below for more information:

 

Bloemfontein Campus
Protection Services: +27 51 401 2911 | +27 51 401 2634 | 0800 204 682
Ambulance: +27 80 005 1051 | 10177
Social worker: +27 73 182 3048
Kovsie Health: +27 51 401 2603

Qwaqwa Campus     
Protection Services: +27 58 718 5460 | +27 58 718 5175 | +27 58 718 5360
Ambulance: 10177
Social Worker: +27 58 718 5090 | +27 58 718 5091
Kovsie Health:   +27 58 718 5210                          

South Campus
Protection Services: +27 51 505 1217
Ambulance: +27 80 005 1051 | 10177
Social worker: +27 73 182 3048
Kovsie Health: +27 51 401 2603

 

 

News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


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