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20 February 2023 | Story Gerda-Marié van Rooyen | Photo Supplied
Nthabiseng (JahRose) Jafta, a Publishing Coordinator at the University of the Free State (UFS), recently received the Silver Medal Award and other accolades at the Eurasian Literary Festival held in Egypt. She says writing is a way of life for her and she writes anywhere and anytime.

Nthabiseng (JahRose) Jafta, a Publishing Coordinator at African Languages Press in the Library and Information Services at the University of the Free State (UFS), recently received the Silver Medal Award and other accolades at the Eurasian Literary Festival held in Egypt. Jafta, an MA scholar (Creative Writing) at Rhodes University, describes herself as an international performing poet, artpreneur, teacher, festival curator, content developer, and creative strategist born in the Free State.

Being an introvert, she says her love for writing gives her a voice. “I can echo my thoughts and colour my grey sky,” she explains poetically. She feels writing is as natural to her as breathing. She is comfortable writing anywhere and anytime. “There’s no physical area needed. We type on WhatsApp in the taxi. We catch brainwaves whenever they appear.” Jafta's creative juices seem to be overflowing, as she confessed to even getting an idea while contemplating her love for writing. “Life throws you prompts from all spheres, but you have to be present to recognise its call. And sometimes the piece decides if it wants to be happy, erotic, or sad.”
 
Her literacy cap serves Jafta's career as a publisher and her creative writing when time allows. “I read and write. Publish what I read or write. I also happen to recite, read, and sing what I write. It’s all in alignment.” This Deputy President of the National Writers Association of South Africa and founder of the Poetic Blues Virtual Festival writes in her mother tongue, Sesotho, and English. She also has additional experience in the poetry industry, as she was previously the Curator of the Macufe Poetry Festival. She also attended the International Writing Centre at Beijing Normal University part time. Her poems have also been translated into Mandarin and published in Chinese literary magazines.

Jafta says besides the growing catalogue of more than 40 publications, she also has an upcoming multilingual poetry compilation featuring Spanish, Danish, Mandarin, Arabic, KiSwahili, IsiZulu, and Sesotho translations from English. This poet believes poetry is a gift that feeds lyrics to melodies. “And that song carries us to humanity's highs and lows. Prose is how we navigate that gift daily. They are rainbows on melting clouds, events plants rejoice on their rhythmic drops.”

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Out-of-the-box thinking a plus for next generation of agribusiness leaders
2017-07-07

Description: Agribusiness leaders Tags: Agribusiness leaders 

The winners of the 12th IFAMA International Student
Case Competition from Team South Africa are from
the left: JW Swanepoel, University of the Free State,
Melissa van der Merwe, University of Pretoria,
Heinrich Jantjies, Stellenbosch University, and
Johann Boonzaaier, also from Stellenbosch University.
Photo: Supplied



The International Food and Agribusiness Management Association’s International Student Case Competition, in its 12th year, brings together students from around the world to demonstrate their investigative and problem-solving skills to provide innovative solutions to practical problems.

JW Swanepoel, a PhD student at the Centre for Sustainable Agriculture at the University of the Free State (UFS) was part of an advanced case study team, representing South African universities, who won IFAMA’s International Student Case Competition. Swanepoel also presented results from his PhD study at IFAMA’s conference in Miami, Florida, where the winners were announced.

Competition a global stage to showcase solutions

The competition provides a global stage for students and their associated universities to showcase the next generation of agribusiness leaders.

This year the featured agribusiness was Bayer Crop Science. Although this company managed to expand its global footprint through its Food Chain Partnership, it faced some challenges to expand in emerging economies through small-scale farmers. Being from the African continent, Swanepoel and his team not only understood Bayer’s unique challenge but could also pre-empt some of the potential problems faced by agribusinesses that wanted to grow their footprint in emerging economies. This provided them with a competitive advantage in going head-to-head with some of the best universities in the world such as Purdue, Wageningen, Michigan, Texas A & M and Santa Clara to mention just a few.

The South African team’s presentation “Selling Lindiwe’s story” told the story of a small-scale woman cassava farmer in Mozambique who, after the death of her husband, became the main breadwinner. The South African team indicated how Bayer could play a major role in not only selling chemicals to these farmers but even more importantly to change the stories of small-scale farmers like Lindiwe. They recommended a strategic partnership with AB InBev as the main buyer for the cassava produced by these small-scale farmers, as a cheaper beer base substitute. They also recommended a local partner (Value Chain Insights) that understood the political, social and economic environment of these countries to facilitate the relationships between Bayer and its small-scale farmers.

Understanding the challenge a competitive advantage

According to the panel of judges, the innovative approach and motivations for investing in strategic partnerships with AB InBev and Value Chain Insights went beyond financial benefits, to include corporate social responsibility and rural development. Lindiwe’s story was, however, the decisive factor. The South African team was the only team to put a face and a story to the often invisible small-scale farmers.

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