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UFS publisher receives feather in her literary cap

20 February 2023 | Story Gerda-Marié van Rooyen | Photo Supplied

Nthabiseng (JahRose) Jafta, a Publishing Coordinator at African Languages Press in the Library and Information Services at the University of the Free State (UFS), recently received the Silver Medal Award and other accolades at the Eurasian Literary Festival held in Egypt. Jafta, an MA scholar (Creative Writing) at Rhodes University, describes herself as an international performing poet, artpreneur, teacher, festival curator, content developer, and creative strategist born in the Free State.

Being an introvert, she says her love for writing gives her a voice. “I can echo my thoughts and colour my grey sky,” she explains poetically. She feels writing is as natural to her as breathing. She is comfortable writing anywhere and anytime. “There’s no physical area needed. We type on WhatsApp in the taxi. We catch brainwaves whenever they appear.” Jafta's creative juices seem to be overflowing, as she confessed to even getting an idea while contemplating her love for writing. “Life throws you prompts from all spheres, but you have to be present to recognise its call. And sometimes the piece decides if it wants to be happy, erotic, or sad.”

Her literacy cap serves Jafta's career as a publisher and her creative writing when time allows. “I read and write. Publish what I read or write. I also happen to recite, read, and sing what I write. It’s all in alignment.” This Deputy President of the National Writers Association of South Africa and founder of the Poetic Blues Virtual Festival writes in her mother tongue, Sesotho, and English. She also has additional experience in the poetry industry, as she was previously the Curator of the Macufe Poetry Festival. She also attended the International Writing Centre at Beijing Normal University part time. Her poems have also been translated into Mandarin and published in Chinese literary magazines.

Jafta says besides the growing catalogue of more than 40 publications, she also has an upcoming multilingual poetry compilation featuring Spanish, Danish, Mandarin, Arabic, KiSwahili, IsiZulu, and Sesotho translations from English. This poet believes poetry is a gift that feeds lyrics to melodies. “And that song carries us to humanity's highs and lows. Prose is how we navigate that gift daily. They are rainbows on melting clouds, events plants rejoice on their rhythmic drops.”

News Archive

UFS appoints advertising agencies

2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.

Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel: (051) 401-2584
   Cell: 083 645 2454
   E-mail: loaderl.stg@mail.uovs.ac.za

18 August 2005

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