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28 February 2023 | Story Lunga Luthuli and Nonsindiso Qwabe | Photo Sonia Small
Prof Francis Petersen
University of the Free State Rector and Vice-Chancellor, Prof Francis Petersen, addressing first-entry first-year students at this year’s official welcoming and Dream Walk event hosted on the Bloemfontein and Qwaqwa campuses.

‘Welcome to the Kovsie Land. This is the university of your future.’ These words reverberated across the University of the Free State’s (UFS) two campuses as Rector and Vice-Chancellor, Prof Francis Petersen, welcomed first-year students to the beginning of their journey to success.

During the annual official welcoming and the second Dream Walk, known as Kovsie Dream, the UFS welcomed first-year students to the university community on the Bloemfontein and Qwaqwa Campuses over two weekends, emphasizing clarity and the committed pursuit of their dreams and aspirations. 

University, a step towards harnessing personal development

“University is a valuable stage of growth in your life and an important platform for you to mature and gain personal success. It is a meaningful day marking a new chapter in your life,” said Prof Petersen.

The First-Year welcoming event is an important day on the university’s calendar, and the Division of Student Affairs has pulled out all the stops to ensure that, as one of the most memorable and significant days of the student’s academic journey, it was marked with fanfare and the instilling of the Kovsie spirit and values. 

Prof Petersen committed the university to walking the journey with students to see them leave the institution as proud and thriving graduates and UFS alumni.

“Today you stand on the shoulders of many alumni who continue to excel in various fields, not only in South Africa, but on the continent and globally, such as 2016 Olympics gold medallist, Wayde van Niekerk, 2020 Paralympics silver medal winner, Louzanne Coetzee, Free State Cheetahs rugby star, Oupa Mohoje, and former Miss World, Rolene Strauss. The challenge I would like you to sign up for, is to promise yourself, your family, and the UFS that you will develop yourself and try to make society a better place,” added Prof Petersen.

He said: “As you begin your journey as Kovsies, I believe you will forge your path of excellence and expand your potential within the faculties that will be your primary academic home. At the University of the Free State, we inspire excellence and transform lives.”

Qwaqwa Campus dreamwalk

The University of the Free State management leading first-year students on the Qwaqwa Campus during the
Dream Walk, which also provided an opportunity to complete their dream cards, setting their goals and
future aspirations. (Photo: Sonia Small) 


Get set, dream and achieve your goals

From the Callie Human and Mandela Halls respectively, the students participated in a Dream Walk, grouped according to their colleges, having completed dream cards that set goals for their future. In a move to shape the future of student life on the Qwaqwa Campus, on- and off-campus students were incorporated into colleges. This is another fulfilment of the university’s mission to see all students participating fully in student activities and having a holistic campus life experience, regardless of where they stay.


In closing, Prof Petersen said: “At the University of the Free State, we are an institution focused on consistently renewing and reimaging ourselves to effectively impact the communities around us. We equip you for global platforms. We believe that the graduates can operate and exhibit themselves on platforms around the globe.”

The welcoming festivities were closed with serenades by Durban-born Afro-pop songstress and songwriter Azana, former UFS LLB student and UFS alumni, and Van Pletzen band. 

Watch the highlights from this year's welcoming:


News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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