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28 February 2023 | Story Lunga Luthuli and Nonsindiso Qwabe | Photo Sonia Small
Prof Francis Petersen
University of the Free State Rector and Vice-Chancellor, Prof Francis Petersen, addressing first-entry first-year students at this year’s official welcoming and Dream Walk event hosted on the Bloemfontein and Qwaqwa campuses.

‘Welcome to the Kovsie Land. This is the university of your future.’ These words reverberated across the University of the Free State’s (UFS) two campuses as Rector and Vice-Chancellor, Prof Francis Petersen, welcomed first-year students to the beginning of their journey to success.

During the annual official welcoming and the second Dream Walk, known as Kovsie Dream, the UFS welcomed first-year students to the university community on the Bloemfontein and Qwaqwa Campuses over two weekends, emphasizing clarity and the committed pursuit of their dreams and aspirations. 

University, a step towards harnessing personal development

“University is a valuable stage of growth in your life and an important platform for you to mature and gain personal success. It is a meaningful day marking a new chapter in your life,” said Prof Petersen.

The First-Year welcoming event is an important day on the university’s calendar, and the Division of Student Affairs has pulled out all the stops to ensure that, as one of the most memorable and significant days of the student’s academic journey, it was marked with fanfare and the instilling of the Kovsie spirit and values. 

Prof Petersen committed the university to walking the journey with students to see them leave the institution as proud and thriving graduates and UFS alumni.

“Today you stand on the shoulders of many alumni who continue to excel in various fields, not only in South Africa, but on the continent and globally, such as 2016 Olympics gold medallist, Wayde van Niekerk, 2020 Paralympics silver medal winner, Louzanne Coetzee, Free State Cheetahs rugby star, Oupa Mohoje, and former Miss World, Rolene Strauss. The challenge I would like you to sign up for, is to promise yourself, your family, and the UFS that you will develop yourself and try to make society a better place,” added Prof Petersen.

He said: “As you begin your journey as Kovsies, I believe you will forge your path of excellence and expand your potential within the faculties that will be your primary academic home. At the University of the Free State, we inspire excellence and transform lives.”

Qwaqwa Campus dreamwalk

The University of the Free State management leading first-year students on the Qwaqwa Campus during the
Dream Walk, which also provided an opportunity to complete their dream cards, setting their goals and
future aspirations. (Photo: Sonia Small) 


Get set, dream and achieve your goals

From the Callie Human and Mandela Halls respectively, the students participated in a Dream Walk, grouped according to their colleges, having completed dream cards that set goals for their future. In a move to shape the future of student life on the Qwaqwa Campus, on- and off-campus students were incorporated into colleges. This is another fulfilment of the university’s mission to see all students participating fully in student activities and having a holistic campus life experience, regardless of where they stay.


In closing, Prof Petersen said: “At the University of the Free State, we are an institution focused on consistently renewing and reimaging ourselves to effectively impact the communities around us. We equip you for global platforms. We believe that the graduates can operate and exhibit themselves on platforms around the globe.”

The welcoming festivities were closed with serenades by Durban-born Afro-pop songstress and songwriter Azana, former UFS LLB student and UFS alumni, and Van Pletzen band. 

Watch the highlights from this year's welcoming:


News Archive

Stakeholders endorse UFS’s vision and strategy
2014-05-27

Results from a perception audit commissioned by the University of the Free State (UFS) in February 2014 have been finalised. The audit indicates that 86,14% of the university’s internal and external stakeholders agree with the institution's stated vision. An average of 81,99% of stakeholders endorse our values and 81,28% agree with our goals. 

The study was commissioned by the university's Department of Communication and Brand Management and conducted by an external firm of independent researchers. It was aimed at determining internal and external stakeholder understanding and endorsement of university strategy, as well as tracking core reputational indicators and perceptions.

The study was conducted among a representative sample of 23 stakeholder groupings, including staff, current and prospective students, donors, alumni, school principals, community leaders, potential employers of students and international partner universities.

Two similar audits were conducted in the last ten years – in 2005 and again in 2008 after the Reitz incident. Although a direct comparison of findings would not be psychometrically rigorous due to differing research modelling and sampling methods, there is a strong indication that the perception of the institution's stakeholders has shifted.

The uniqueness of the study and the research model developed for the project have recently received international recognition from the International Association of Business Communicators (IABC). The prestigious Jack Whittmer Research Award was presented to the university on 9 June 2014 during the Excellence Awards Gala of the association's world conference held in Toronto, Canada.

Read the full release (pdf)

 

 

Issued by: Lacea Loader (Director: Communication and Brand Management)
Tel: +27(0)51 401 2584 or +27(0)83 645 2454
E-mail: news@ufs.ac.za
Fax: +27(0)51 444 6393

 

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