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28 February 2023 | Story Lunga Luthuli and Nonsindiso Qwabe | Photo Sonia Small
Prof Francis Petersen
University of the Free State Rector and Vice-Chancellor, Prof Francis Petersen, addressing first-entry first-year students at this year’s official welcoming and Dream Walk event hosted on the Bloemfontein and Qwaqwa campuses.

‘Welcome to the Kovsie Land. This is the university of your future.’ These words reverberated across the University of the Free State’s (UFS) two campuses as Rector and Vice-Chancellor, Prof Francis Petersen, welcomed first-year students to the beginning of their journey to success.

During the annual official welcoming and the second Dream Walk, known as Kovsie Dream, the UFS welcomed first-year students to the university community on the Bloemfontein and Qwaqwa Campuses over two weekends, emphasizing clarity and the committed pursuit of their dreams and aspirations. 

University, a step towards harnessing personal development

“University is a valuable stage of growth in your life and an important platform for you to mature and gain personal success. It is a meaningful day marking a new chapter in your life,” said Prof Petersen.

The First-Year welcoming event is an important day on the university’s calendar, and the Division of Student Affairs has pulled out all the stops to ensure that, as one of the most memorable and significant days of the student’s academic journey, it was marked with fanfare and the instilling of the Kovsie spirit and values. 

Prof Petersen committed the university to walking the journey with students to see them leave the institution as proud and thriving graduates and UFS alumni.

“Today you stand on the shoulders of many alumni who continue to excel in various fields, not only in South Africa, but on the continent and globally, such as 2016 Olympics gold medallist, Wayde van Niekerk, 2020 Paralympics silver medal winner, Louzanne Coetzee, Free State Cheetahs rugby star, Oupa Mohoje, and former Miss World, Rolene Strauss. The challenge I would like you to sign up for, is to promise yourself, your family, and the UFS that you will develop yourself and try to make society a better place,” added Prof Petersen.

He said: “As you begin your journey as Kovsies, I believe you will forge your path of excellence and expand your potential within the faculties that will be your primary academic home. At the University of the Free State, we inspire excellence and transform lives.”

Qwaqwa Campus dreamwalk

The University of the Free State management leading first-year students on the Qwaqwa Campus during the
Dream Walk, which also provided an opportunity to complete their dream cards, setting their goals and
future aspirations. (Photo: Sonia Small) 


Get set, dream and achieve your goals

From the Callie Human and Mandela Halls respectively, the students participated in a Dream Walk, grouped according to their colleges, having completed dream cards that set goals for their future. In a move to shape the future of student life on the Qwaqwa Campus, on- and off-campus students were incorporated into colleges. This is another fulfilment of the university’s mission to see all students participating fully in student activities and having a holistic campus life experience, regardless of where they stay.


In closing, Prof Petersen said: “At the University of the Free State, we are an institution focused on consistently renewing and reimaging ourselves to effectively impact the communities around us. We equip you for global platforms. We believe that the graduates can operate and exhibit themselves on platforms around the globe.”

The welcoming festivities were closed with serenades by Durban-born Afro-pop songstress and songwriter Azana, former UFS LLB student and UFS alumni, and Van Pletzen band. 

Watch the highlights from this year's welcoming:


News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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