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19 January 2023 | Story Gerda-Marié van Rooyen | Photo Unsplash
One is never too old to learn, and continuous learning and upskilling is vital for those who want to remain career fit. The UFS offers various courses that are vocation-specific and delivered by experts.

While prospective students are looking forward to starting their tertiary education, a few older, more experienced graduates who have been capped at the December 2022 graduation ceremonies, prove that you are never too old to get an extra qualification.

In the words of the legendary entrepreneur and industrial designer, Steve Jobs: "There is always one more thing to learn." Cherene Pienaar (age 38), a journalist and second-year master’s degree student in Creative Writing at the University of the Free State (UFS), agrees: “I want to make the most of my time on earth and grow personally.”
 
Success depends on continuous learning

“Upskilling and re-skilling through continuous learning is no longer a luxury. It is a survival strategy,” says Belinda Janeke, Head of Career Services in the Division of Student Affairs. She says contexts of traditional vocations are changing with the inclusion of technology. “Apart from staying relevant, the biological and psychological benefits of learning are also scientifically backed; an active mind is good for you.”
 
Shirly Hyland, Director of the Kovsie Phahamisa Academy (KPHA) for Short Learning Programmes (SLP), says lifelong learning builds skills and knowledge and enhances the social inclusion, active citizenship, and personal development of individuals. "Even if SLPs may not necessarily lead to a formal Higher Education Qualifications Sub-Framework (HEQSF) qualification, it places lifelong learners at a competitive edge for employability. Persons who engage in lifelong learning are at the forefront of their profession and remain competitive.” 
 
Staying and being relevant

Participants enrolling for an SLP can rest assured, knowing that course material is fresh and relevant, as the KPHA embarks on a desktop study to determine the relevance, marketability, and competitiveness before a suggested SLP gets approved. Hyland says the UFS offers SLPs that are purposeful and in time for the needs of the relevant profession, industry, or society. Programmes are offered at affordable prices and encompass the top academic expertise at the UFS. “Every SLP gets created for professional development, professionals wishing to re-skill themselves to remain current and competitive, or young adults who wish to upskill themselves to become (more) employable.” 
 
Different options available

Hyland explains that lifelong learning can take on different formats, allowing innovation in content, design, offering, and delivery. "The traditional classroom is no longer the foundation of learning. SLPs allow people from all walks of life access to part-time, relevant, flexible, and affordable education.”
 
Advantages of studying later in life

Janeke says older students may be more motivated and focused than 18-year-olds. “Most 18-year-olds experience vocation uncertainty. The pressure to pick a degree can cause them to study what others prefer, only to realise where their true passion lies later in life.” In contrast, older students bring experience, wisdom, and understanding to a programme. “They have often seen theory play out in practice and have a better view of abstract concepts and ideas. Due to their experience, they excel in a programme application or practical components.”
 
The UFS Career Services is like a finishing school for career readiness and offers a self-paced programme that covers self-knowledge and career exploration. “During the programme, students do an in-depth career exploration to ensure that their skills, values, and interests align with market offerings. A gap analysis helps them to obtain the skills they need, and a deep dive into career possibilities reveals different opportunities instead of being stuck on a one-track approach.” Janeke says their workshops and events focus on employability and connecting students with potential employers. “We have found that students need more than a qualification to contribute to the workspace. We aim to ensure that they will become employees of choice.”
 
What it takes

Hyland advises participants to be committed to the programme in order to be successful in any SLP. “Participants should ensure the SLP adds value to their lives – professionally and/or personally.” Other tips include reading documentation thoroughly, sticking to timelines provided, and keeping communication lines open with the programme owner when troubles arise.
  
Although financial constraints or family responsibilities may prevent (further) studies initially, these challenges can be overcome. “Once these barriers are removed, people may pursue their career dreams. Furthering one's studies will provide more than knowledge and skills.” Janeke advises prospective students to set aside a place and time for studies, create a support network and accountability group, and develop healthy habits. “If your studies are self-funded, budget your study and household costs – and pick your programme wisely.” 
 
Pienaar says getting an extra degree is possible despite having a full-time job, but it is probably more challenging when you have a family. “To pass on postgraduate level is still a job well done.”
 
Career Services can be contacted at career@ufs.ac.za .
For more information regarding short learning programmes, visit www.ufs.ac.za/kpa.
 

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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