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19 January 2023 | Story Gerda-Marié van Rooyen | Photo Unsplash
One is never too old to learn, and continuous learning and upskilling is vital for those who want to remain career fit. The UFS offers various courses that are vocation-specific and delivered by experts.

While prospective students are looking forward to starting their tertiary education, a few older, more experienced graduates who have been capped at the December 2022 graduation ceremonies, prove that you are never too old to get an extra qualification.

In the words of the legendary entrepreneur and industrial designer, Steve Jobs: "There is always one more thing to learn." Cherene Pienaar (age 38), a journalist and second-year master’s degree student in Creative Writing at the University of the Free State (UFS), agrees: “I want to make the most of my time on earth and grow personally.”
 
Success depends on continuous learning

“Upskilling and re-skilling through continuous learning is no longer a luxury. It is a survival strategy,” says Belinda Janeke, Head of Career Services in the Division of Student Affairs. She says contexts of traditional vocations are changing with the inclusion of technology. “Apart from staying relevant, the biological and psychological benefits of learning are also scientifically backed; an active mind is good for you.”
 
Shirly Hyland, Director of the Kovsie Phahamisa Academy (KPHA) for Short Learning Programmes (SLP), says lifelong learning builds skills and knowledge and enhances the social inclusion, active citizenship, and personal development of individuals. "Even if SLPs may not necessarily lead to a formal Higher Education Qualifications Sub-Framework (HEQSF) qualification, it places lifelong learners at a competitive edge for employability. Persons who engage in lifelong learning are at the forefront of their profession and remain competitive.” 
 
Staying and being relevant

Participants enrolling for an SLP can rest assured, knowing that course material is fresh and relevant, as the KPHA embarks on a desktop study to determine the relevance, marketability, and competitiveness before a suggested SLP gets approved. Hyland says the UFS offers SLPs that are purposeful and in time for the needs of the relevant profession, industry, or society. Programmes are offered at affordable prices and encompass the top academic expertise at the UFS. “Every SLP gets created for professional development, professionals wishing to re-skill themselves to remain current and competitive, or young adults who wish to upskill themselves to become (more) employable.” 
 
Different options available

Hyland explains that lifelong learning can take on different formats, allowing innovation in content, design, offering, and delivery. "The traditional classroom is no longer the foundation of learning. SLPs allow people from all walks of life access to part-time, relevant, flexible, and affordable education.”
 
Advantages of studying later in life

Janeke says older students may be more motivated and focused than 18-year-olds. “Most 18-year-olds experience vocation uncertainty. The pressure to pick a degree can cause them to study what others prefer, only to realise where their true passion lies later in life.” In contrast, older students bring experience, wisdom, and understanding to a programme. “They have often seen theory play out in practice and have a better view of abstract concepts and ideas. Due to their experience, they excel in a programme application or practical components.”
 
The UFS Career Services is like a finishing school for career readiness and offers a self-paced programme that covers self-knowledge and career exploration. “During the programme, students do an in-depth career exploration to ensure that their skills, values, and interests align with market offerings. A gap analysis helps them to obtain the skills they need, and a deep dive into career possibilities reveals different opportunities instead of being stuck on a one-track approach.” Janeke says their workshops and events focus on employability and connecting students with potential employers. “We have found that students need more than a qualification to contribute to the workspace. We aim to ensure that they will become employees of choice.”
 
What it takes

Hyland advises participants to be committed to the programme in order to be successful in any SLP. “Participants should ensure the SLP adds value to their lives – professionally and/or personally.” Other tips include reading documentation thoroughly, sticking to timelines provided, and keeping communication lines open with the programme owner when troubles arise.
  
Although financial constraints or family responsibilities may prevent (further) studies initially, these challenges can be overcome. “Once these barriers are removed, people may pursue their career dreams. Furthering one's studies will provide more than knowledge and skills.” Janeke advises prospective students to set aside a place and time for studies, create a support network and accountability group, and develop healthy habits. “If your studies are self-funded, budget your study and household costs – and pick your programme wisely.” 
 
Pienaar says getting an extra degree is possible despite having a full-time job, but it is probably more challenging when you have a family. “To pass on postgraduate level is still a job well done.”
 
Career Services can be contacted at career@ufs.ac.za .
For more information regarding short learning programmes, visit www.ufs.ac.za/kpa.
 

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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