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18 January 2023 | Story Leonie Bolleurs | Photo Leonie Bolleurs
At the 31st Annual Conference of SAARMSTE, were from the left: Prof Loyiso Jita, Dean of the UFS Faculty of Education; Prof Dr Susanne Prediger, plenary speaker, Prof Francis Petersen, UFS Rector and Vice-Chancellor; Dr Maria Tsakeni, Head of the UFS Department of Mathematics, Natural Science and Technology Education and Conference Chair; Dr Tulsi Morar, SAARMSTE President; and Prof Mogege Mosimege, Research Chair in Mathematics Education and Director of Initial Teacher Education at the UFS.

The University of the Free State (UFS) hosted the 31st Annual Conference of the Southern African Association for Research in Mathematics, Science and Technology Education (SAARMSTE) on its Bloemfontein Campus from 17 to 19 January 2023.

After two years of hosting the SAARMSTE conference virtually, it was presented as a hybrid conference for the first time. In attendance were delegates from the continent, the USA, India, Australia, and Europe.

The conference theme was: Intersecting Research, Policy and Practice for a Sustainable Praxis in Mathematics, Science and Technology Education: New possibilities and directions for the post-COVID-19 Pandemic Era.

 

Sharing best practices and discussing common challenges

SAARMSTE President, Dr Tulsi Morar from the Nelson Mandela University, believes that the conference provided fertile ground for delegates to share best practices, to discuss common challenges experienced during the pandemic, and to celebrate how these challenges were overcome. "It is only through our reliance and strength that we have succeeded, and because of our experiences, we can grow and innovate to be better prepared for any further challenges," he said.

Opening the event was Prof Francis Petersen, Rector and Vice-Chancellor of the UFS. He said the conference provided meaningful discussions for the challenges the world has to solve, stating that with challenges also come possibilities.

“We live in a time of significant change in the realm of technology, which has an impact on the world of work. Graduates will need to change their thinking in the world of work. They need to understand the future world of work,” Prof Petersen stated.

He also touched on curriculum reform, saying that a critical challenge for South Africa's education system is the decolonisation of the curriculum. What is being taught must make meaningful sense in our context. “The UFS has made significant progress in curriculum transformation since 2016,” he added.

With delegates as well as speakers from other countries present at the conference, Prof Petersen also talked about the UFS’ Global Citizens initiative. He said no country can operate in isolation. We need to learn from each other to move forward as a collective. “It is also vital to deliver global citizens,” he said.

“The importance of the SAARMSTE conference cannot be overemphasised in our current education landscape. We need sustainable relationships to be developed at conferences such as these in order to ask questions, think differently, and renew ourselves,” he concluded, stating that the role of humanities and social sciences in society is critical and that SAARMSTE can add value in this context.

 

Thinking indigenously about Technology education and its implementation

Contributing to robust discussions on Science, Technology, Engineering and Mathematics education, three keynote speakers shared their views during the three-day conference.

Prof Dr Susanne Prediger, Director of the newly established DZLM, the German National Centre for Mathematics Teacher Education, delivered the first keynote address of the conference. She talked about Fostering students’ understanding of procedures and underlying basic concepts: Design research for mathematics classrooms and teacher professional development in the post-pandemic era.

She said that although providing students with rich and deep mathematical learning opportunities is a common request in Mathematics education, many students are still only exposed to superficial learning. According to her, this was aggravated by the school closures during the pandemic and will continue in the post-pandemic era if Mathematics teachers are not sufficiently supported and prepared.

The second plenary was delivered by Prof Mishack T Gumbo from the University of South Africa. He is a Research Professor of Indigenous Technology Knowledge Systems Education in the Department of Science and Technology Education. The title of his talk was: A relook into Technology Education: Raising a transformational issue, where he focused on education, specifically the curriculum of Technology Education as a school subject.

The third plenary was delivered by Dr Gillian Roehrig from the University of Minnesota in the United States. Dr Roehrig is known for her research that explores issues of professional development for K-12 Science teachers, with a focus on the implementation of integrated STEM learning environments and the induction and mentoring of beginning secondary Science teachers.

Her paper, titled The Hows and Whys of Integrated STEM Education, explored the development of a conceptual and curricular framework for integrated STEM, and the benefits of using interdisciplinary approaches to address the policy goals of preparing students as STEM-literate citizens and for the future STEM workforce.

News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


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