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24 July 2023 | Story Leonie Bolleurs | Photo André Damons
Dr Jerry Mofokeng
Dr Jerry Mofokeng wa Makhetha recently launched his second book, Nna Ke Monna, during an event at the UFS.

Award-winning actor and now author, Dr Jerry Mofokeng wa Makhetha, launched his second book Nna Ke Monna at an event hosted by the University of the Free State (UFS) Department of Library and Information Services (LIS), the African Languages Press, and the Academy for Multilingualism

The event took place on 19 July on the Bloemfontein Campus.

The book launch was held as part of a creative writing masterclass and drew notable attendees, including dignitaries from Lesotho. Among them was the Honourable Minister of Trade and Industry in Lesotho, Shelile Motaung, and the British High Commissioner in Lesotho, Harry MacDonald.

Earlier last week, Jeannet Molopyane, Director of LIS, and her team handed a copy of the book to the Vice-Chancellor and Principal, Prof Francis Petersen. 

Writing in Sesotho

Out of a collection of more than 200 000 books, only 16 000 are written in Sesotho. Dr Mofokeng wa Makhetha highlighted that the UFS should take a leading role in promoting the publication of African languages.

Addressing the importance of decolonising education, he asked, ‘how do you do that? “We need to go back to our language and our culture. This is what this book seeks to correct and heal,” he answered. 

Unlike his first book, I am a man, where he delved into his intricate relationship with masculinity, fatherhood, and identity, this new book is written in Sesotho, not English.

I do not want anybody reading this latest book to sit with a dictionary to understand it. It was written for the Basotho pallet, to be read by all members of the family.
“As a Sesotho, I have the authority to talk to the Basotho and I don’t want to do that in a manner that anyone must interpret what I am saying.”

He went on to explain that he chose to write this book in Sesotho, because – with the first book – he found that there are thoughts that are difficult to express in English. The English book was a compromise in many ways, and with this book he wanted to reclaim his authentic voice and really have fun.

MacDonald also contributed to the language discussion, saying that the way in which we express ourselves is coloured by our language. He said being able to work in one's own language, such as this book, is a crucial aspect of reflecting one's culture and facilitates faster learning during childhood.

Molopyane, regarded the event as an opportunity to restore the dignity of our languages. Building upon Molopyane's statement, Kego Phuthi, Marketing and Engaged Scholarship Assistant Director in LIS, added that the book launch is reflecting on the significance of literature as a catalyst of change. “The book is an extraordinary work that can change stereotypes and give voice to the voiceless.”
 
Healing masculinity 

In addition to addressing language, the book also emphasised the significance of manhood and the process of healing masculinity. “We are here to raise responsible men with integrity, not big boys,” Dr Mofokeng wa Makhetha said.

According to Nthabiseng Jafta, the publicist of Nna Ke Monna, this book was released one year after Dr Mofokeng wa Makhetha’s first book and coincided with the launch of the African Languages Press.

“During the process of working on the second book, Dr Mofokeng wa Makhetha guided me to reconnect with myself,” said Jafta. She also expressed pride in contributing to the potential impact of Sesotho literature in the nation.

In his address, the Honourable Minister Motaung shared the same sentiment, encouraging Dr Mofokeng wa Makhetha to continue publishing books that uplift the Basotho community.

  • The award-winning South African actor, who appeared in the films Cry, the Beloved Country, Mandela and De Klerk, and Tsotsi, received an honorary doctorate from the UFS in 2019 for his commitment to scholarship and his service to humanity. 

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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