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18 July 2023 | Story André Damons and Samkelo Fetile | Photo Stephen Collett
UFS Thought-Leader Series
The 2023 Thought-Leader Panel. From left: Prof Bonang Mohale, Dr Lindie Koorts, Prof Francis Petersen, Dr Sipho Pityana and Prof Piet Croucamp.

Panelists at the University of the Free State’s (UFS) Thought-Leader Panel discussion disagreed whether South Africa has a culture of acceptance, with one panelist claiming “it is absolute nonsense”.

Prof Piet Croucamp, who teaches politics at the North-West University (NWU), answered the question whether South Africans just accept things as if they were normal because they do not know anything different with a frank: “It is absolute nonsense”. 

Prof Croucamp was one of four panelists who took part in the panel discussion titled: “A Culture of Acceptance – South Africa’s Greatest Threat?” as part of the 2023 Thought-Leader Series on Thursday (13 July 2023). The other panelists were Prof Bonang Mohale, President: Business Unity South Africa and UFS Chancellor; Dr Sipho Pityana, Founder and Chairman: Izingwe Capital; and Dr Lindie Koorts, Research Fellow: International Studies Group (ISG), UFS.

Prof Francis Petersen, UFS Vice-Chancellor and Principal, was the facilitator. 

Biggest motion of no confidence 

Prof Croucamp said only 47% of registered voters turned up to vote during the 2021 elections and only 12% of eligible voters voted for the ANC, while 88% voted for other political parties or stayed away.

“The reason why the ANC dipped below 50% is because people stayed away and by staying away, they were saying something. They were saying ‘we have lost confidence in this particular system’, but more so in this political party. It is the biggest motion of no confidence that I have seen in this country.

“Only 12% could identify with that narrative. So do not tell me people are passive and have nothing to say and that they have just accepted things. It is simply not true,” Prof Croucamp said.

According to him, black entrepreneurs who have benefited from black economic empowerment and who operate mostly in the informal economy, are responsible for the recent burning of trucks. They are now seeking to enter the value chain of the formal economy, in this case, the logistics economy.

“They compete with each other through the use of violence. Bheki Cele (minister of police) said the burning of trucks is business-related and I agree with him. It spilled over from the mining industry in Mpumalanga. These are economically empowered entrepreneurs who use violence and crime as a way to establish themselves in the value chain. Do not for one moment believe it has something to do with the violence of July 2021.”

Culture of acceptance 

Prof Mohale said the timing of the recent truck burnings is interesting because it happened on the second anniversary of the violence that occurred in July 2021. These attacks on the trucks are clearly coordinated. By Thursday morning (13 July this week) 21 trucks had been burned. There is no way this was spontaneous, he said. 

“The timing is important. Look at the data; from 9 July 2021 – two weeks which are referred loosely to as a failed insurrection with rampant looting – Minister Bheki Cele at that time talked about the “Dirty Dozen” because 12 people were identified as responsible and he said they would be arrested soon. 

“Yesterday (Wednesday 12 July) he tells us about the Dirty Dozen again. Look how easily we accept this number. The same way that we accepted a report in 2003 from the Truth and Reconciliation Commission which said those people who did not get full amnesty because they did not disclose must be charged. Twenty years later nobody has been charged,” said Prof Mohale.

According to him, there is a culture of acceptance of everything we are promised. We are told they were going to do “A”. Nothing is done and there are no consequences.

The two weeks in July 2021 are important, he said. There were two components, part of it was highly organised and orchestrated via WhatsApp messages. Then the other half was spontaneous.

“Look at the economic consequences.” They were not helping black people but were plunging them further into poverty. More than 350 people were killed and 200 malls burned and 5 000 businesses destroyed. Some 40 000 jobs were put at risk, eight warehouses and 11 factories were gutted and 1 400 ATMs were destroyed and R160 million was stolen. More than 1.5 million rounds of ammunition were stolen which later found their way to cash-in-transit robberies, Prof Mohale said. 

Constitution an empowering tool in the hands of citizens

Dr Pityana said the most urgent threat facing this country today, is that of becoming a failed state and the acceleration towards that failure. The questions that citizens have to ask is what can be done to stem that acceleration?

“My reference point when I think about this nation is the constitution because the constitution is a fantastic tool in the hands of each and every citizen. It is a very empowering tool. There are two things we did when we adopted the constitution; two very important pieces of legislation were passed. The first was the Promotion of Administrative Justice Act. The next is the Promotion of Access to Information Act (PAIA).

“The constitution enjoins us to drive a value-based society. A value-based society as distinct from a majoritarian society. The importance of that, is that it is a tool that is about saying to each and every one of us as South Africans what is the vision of the country that we want to build. The value of the constitution is that we must build an inclusive society and it does not matter what our station is. For as long as there is a poor person somewhere, we are exclusive. For as long as there is somebody somewhere who feels they do not belong, they do not have access to health, education, they do not have access to a range of things, it is not good enough to say that at least I get it,” said Dr Pityana. 

Elites feeding off the people 

Dr Koorts, who often writes on the links between current affairs and history, agreed with Prof Croucamp that the stay-away vote was a huge vote of no confidence in the ANC. But, she continued, it is keeping the country where it is. The ANC suffers from what she calls the “broad-church disease”. 

 “We need transition. Does the answer lie with our opposition parties? I would say they suffer from the same ‘broad-church disease’, unfortunately, because you trying to find as many votes as possible and you accommodate as many as possible, which is very laudable. But again, contradictory forces mean you are not getting anywhere. Unfortunately, if there's one party that does not suffer from broad-church disease, I would say it’s EFF who really know what they stand for,” Dr Koorts said. 

She also said elites are feeding off the people because people are doing things for themselves. 

“If people are doing things for themselves, for example, fixing potholes themselves – great, that money can be pocketed. Getting refuse to the dumps by ourselves, more money to be pocketed, solar panels, water tanks, etc. But tax collection does not stop. You have an elite feeding off people. ‘Do-it-yourself’ cannot go without accountability. Because otherwise you will just be doing more and more for yourself”.

Watch the series below:

                                                 

 

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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