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26 July 2023 | Story Kekeletso Takang | Photo Charl Devenish
Prof Phillipe Burger, Prof Peter Rosseel and Prof Liezel Massyn
Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences, together with Prof Peter Rosseel and Prof Liezel Massyn, Head of the Business School, at the recent guest lecture hosted by the UFS Business School.

The business world today is confronted with continuous disruptions and uncertainty. Organisations are challenged to think about digitalisation, innovation, and transformation to remain competitive. Leaders must be able to take everyone with them on a journey of continuous change.

This is according to Prof Peter Rosseel, Director of MCR Consulting (a spin-off of the University of Leuven in Belgium) and Affiliated Professor at the University of the Free State (UFS), who gave the lecture in the UFS Business School. The title of the lecture was The Golden Triangle of Vision-Leadership-Culture: why changing behaviour is so difficult and what you can do about it? and it was aimed at challenging leaders to deal with disruptions and uncertainty, the lecture equipped attendees with the skills to do so. 

Prof Rosseel challenged attendees to stretch their thinking. “Change management is not a human resource function, it is a leadership concern. Leaders who want to see a change in behaviour should create conceptual conflict.”

Conceptual conflict

Laughter was coupled with moments of silence as Prof Rosseel, a visiting professor at the University of Leuven in Belgium, took attendees on a roller-coaster ride. He alluded to five examples of conceptual conflict, statements that shook the room. 

  • Team building doesn’t work, it is a waste of money.
  • Stop giving presentations, people only remember 4% of what was presented.
  • Take the word ‘consensus’ out of your vocabulary.
  • You can measure all you want; it won’t change behaviour.
  • Training as a strategy to change an organisation is a very bad idea.

He believes that conceptual conflict is important for the development of the culture of an organisation.

In addition to creating conceptual conflict, leaders should negotiate with their teams. “There are three ways to go about this; inform, engage/empower, and observe the change in behaviour. People want to be informed on time, people want control, and people want to know why. Meet these terms and you are well on your way to observing the change in behaviour. People can agree to change even if they don’t support it, as long as they believe it is fair.”

An attendee posed a question to Prof Rosseel: “In South Africa, we have trade unions, and this leads to a consensus approach to decision-making. How do we do away with consensus in decision-making?” Prof Rosseel responded by saing: “That’s the context within which you operate. You can’t change the context. Play the politics but never compromise the strategy implementation.”

The golden triangle of ‘vision – leadership – culture’ provides a framework within which organisations can operate. Vision is the content, while leadership facilitates the change in behaviour, and culture is created through strategy implementation and cognitive dissonance.

About the speaker 

Prof Rosseel’s field of expertise covers strategy implementation, change management, cultural and digital transformation, leadership, and learning. He travels the world to help leadership teams and their organisations to change (80% of his time). 

He also teaches change management, and digital and organisational culture transformation to first- and second-year students in the Master of Biomedical Sciences, third-year Bachelor of Criminology students, and third-year Bachelor of Psychological and Educational Sciences students. In 2024, he will also teach a postgraduate course to engineers on the same subject matter. In South Africa, he teaches in the Faculty of Economic and Management Sciences (20% of his time).

Read up on more programmes offered by the UFS Business School here.

News Archive

Mpofu-Walsh inspires with music, word, and wisdom
2017-08-22

Description: TEDxUFS   Tags: TEDxUFS

Sizwe Mpofu-Walsh shared with the audience the
creative process of writing a song at the 2017
TEDxUFS conference.
Photo: Voxomnia

“Sometimes it’s the parts of us that give us the most agony, the parts of us that we think we need to change to conform to other people’s expectations, which are actually the gateways which allow us to make an impact in the world.”

This encouragement from Sizwe Mpofu-Walsh was one of the highlights of the 2017 TEDxUFS conference. According to the author, musician, and activist, we should embrace every part of ourselves. We should understand that the way in which each of us can change the world, is by becoming one with all the different parts of us which people think can’t come together.

Audience hears project for first time

For the first time ever, Sizwe shared material from his project Democracy and delusionwith an audience at the 4th annual TEDxUFS conference in the Odeion Theatre at the University of the Free State on 5 August 2017. Other speakers included the likes of Murendeni Mafumo, founder of Gentle Giant, and Elijah Djan, CEO and inventor of Nubrix.

The event also included TEDx videos, breath-taking performances, and cutting-edge technological exhibitions. The theme was Prism of Possibilities.

Launching a book and album together

Sizwe shared how he, while studying at the University of Oxford, embarked on an ambitious project where he combined his passion for academics and music: To release a book and album about the same things at the same time.

The project is a reflection of the political landscape in South Africa. Sizwe showed how he created a song about student protests by putting different layers of music together.

“The only way to do something that will leave you truly remembered is to do something different. It is to take all of yourself and pour it into the creative pursuit that you produce.”

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