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26 July 2023 | Story Kekeletso Takang | Photo Charl Devenish
Prof Phillipe Burger, Prof Peter Rosseel and Prof Liezel Massyn
Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences, together with Prof Peter Rosseel and Prof Liezel Massyn, Head of the Business School, at the recent guest lecture hosted by the UFS Business School.

The business world today is confronted with continuous disruptions and uncertainty. Organisations are challenged to think about digitalisation, innovation, and transformation to remain competitive. Leaders must be able to take everyone with them on a journey of continuous change.

This is according to Prof Peter Rosseel, Director of MCR Consulting (a spin-off of the University of Leuven in Belgium) and Affiliated Professor at the University of the Free State (UFS), who gave the lecture in the UFS Business School. The title of the lecture was The Golden Triangle of Vision-Leadership-Culture: why changing behaviour is so difficult and what you can do about it? and it was aimed at challenging leaders to deal with disruptions and uncertainty, the lecture equipped attendees with the skills to do so. 

Prof Rosseel challenged attendees to stretch their thinking. “Change management is not a human resource function, it is a leadership concern. Leaders who want to see a change in behaviour should create conceptual conflict.”

Conceptual conflict

Laughter was coupled with moments of silence as Prof Rosseel, a visiting professor at the University of Leuven in Belgium, took attendees on a roller-coaster ride. He alluded to five examples of conceptual conflict, statements that shook the room. 

  • Team building doesn’t work, it is a waste of money.
  • Stop giving presentations, people only remember 4% of what was presented.
  • Take the word ‘consensus’ out of your vocabulary.
  • You can measure all you want; it won’t change behaviour.
  • Training as a strategy to change an organisation is a very bad idea.

He believes that conceptual conflict is important for the development of the culture of an organisation.

In addition to creating conceptual conflict, leaders should negotiate with their teams. “There are three ways to go about this; inform, engage/empower, and observe the change in behaviour. People want to be informed on time, people want control, and people want to know why. Meet these terms and you are well on your way to observing the change in behaviour. People can agree to change even if they don’t support it, as long as they believe it is fair.”

An attendee posed a question to Prof Rosseel: “In South Africa, we have trade unions, and this leads to a consensus approach to decision-making. How do we do away with consensus in decision-making?” Prof Rosseel responded by saing: “That’s the context within which you operate. You can’t change the context. Play the politics but never compromise the strategy implementation.”

The golden triangle of ‘vision – leadership – culture’ provides a framework within which organisations can operate. Vision is the content, while leadership facilitates the change in behaviour, and culture is created through strategy implementation and cognitive dissonance.

About the speaker 

Prof Rosseel’s field of expertise covers strategy implementation, change management, cultural and digital transformation, leadership, and learning. He travels the world to help leadership teams and their organisations to change (80% of his time). 

He also teaches change management, and digital and organisational culture transformation to first- and second-year students in the Master of Biomedical Sciences, third-year Bachelor of Criminology students, and third-year Bachelor of Psychological and Educational Sciences students. In 2024, he will also teach a postgraduate course to engineers on the same subject matter. In South Africa, he teaches in the Faculty of Economic and Management Sciences (20% of his time).

Read up on more programmes offered by the UFS Business School here.

News Archive

UFS application figures show a good upward trend
2008-10-23

Applications for admission to the University of the Free State (UFS) are showing an upward trend. In comparison with the same time last year, the total application figure has increased from 6 273 to 7 507 – a growth of 19,7%.

So far, applications for postgraduate studies are showing the biggest growth with 1 342 applications received. During the same time last year, 594 applications for postgraduate studies were received – an increase of 126%.

Prospective students have until 30 November 2008 to apply for admission. “This applies to first-time entering first-year students and senior students who have interrupted their studies for at least one year,” said Mr Vernon Collett, Registrar: Student Academic Services, at the UFS.

According to Mr Collett students whose applications for admission are received after 30 November 2008 and until 13 January 2009 will be accepted subject to the availability of place on the programme they applied for.

Applications from prospective students who wrote the Senior Certificate (prior to 2008) and who are in the possession of a conditional exemption will only be accepted until 5 January 2009.

Prospective students who want to apply must pay a non-refundable fee of R140.
The signed application form must be accompanied by a certified copy of the prospective student’s identity document or passport, a proof of payment of the application fee as well as a certified copy of their Statement of Results of their Senior Certificate.

Prospective students who are in Grade 12 this year will receive a National Senior Certificate. A certified copy of their Statement of Results must be faxed to the UFS not later than 7 January 2009.

The application form of a minor must be signed by his/her parent or guardian and the field of study should be clearly indicated.

First-time entering first-year students from the Faculties of Economic and Management Sciences and the Humanities (including Education) will be welcomed by the Acting Rector, Prof. Teuns Verschoor, on Friday, 9 January 2009 at 09:00 in the Callie Human Centre on the Main Campus.

The welcoming of students from the Faculties of Health Sciences, Natural and Agricultural Sciences, Law and Theology will take place on Saturday, 10 January 2009 at 09:00 in the Callie Human Centre.

The registration of first-time entering first-year students will commence on 13 January 2009 and that of senior students on 19 January 2009 at the Callie Human Centre according to a programme.

Students who applied for admission after 30 November 2008 and are accepted can register from 4 February 2009.

Lectures will commence on 2 February 2009 and the registration process will end on 10 February 2009. This is applicable to all students – undergraduate as well as postgraduates

Prospective students who want to apply for admission or who have any enquiries can call 051 401 3000 or visit the UFS web site at www.ufs.ac.za.

 

Media Release:
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za  
22 October 2008

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