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26 July 2023 | Story Kekeletso Takang | Photo Charl Devenish
Prof Phillipe Burger, Prof Peter Rosseel and Prof Liezel Massyn
Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences, together with Prof Peter Rosseel and Prof Liezel Massyn, Head of the Business School, at the recent guest lecture hosted by the UFS Business School.

The business world today is confronted with continuous disruptions and uncertainty. Organisations are challenged to think about digitalisation, innovation, and transformation to remain competitive. Leaders must be able to take everyone with them on a journey of continuous change.

This is according to Prof Peter Rosseel, Director of MCR Consulting (a spin-off of the University of Leuven in Belgium) and Affiliated Professor at the University of the Free State (UFS), who gave the lecture in the UFS Business School. The title of the lecture was The Golden Triangle of Vision-Leadership-Culture: why changing behaviour is so difficult and what you can do about it? and it was aimed at challenging leaders to deal with disruptions and uncertainty, the lecture equipped attendees with the skills to do so. 

Prof Rosseel challenged attendees to stretch their thinking. “Change management is not a human resource function, it is a leadership concern. Leaders who want to see a change in behaviour should create conceptual conflict.”

Conceptual conflict

Laughter was coupled with moments of silence as Prof Rosseel, a visiting professor at the University of Leuven in Belgium, took attendees on a roller-coaster ride. He alluded to five examples of conceptual conflict, statements that shook the room. 

  • Team building doesn’t work, it is a waste of money.
  • Stop giving presentations, people only remember 4% of what was presented.
  • Take the word ‘consensus’ out of your vocabulary.
  • You can measure all you want; it won’t change behaviour.
  • Training as a strategy to change an organisation is a very bad idea.

He believes that conceptual conflict is important for the development of the culture of an organisation.

In addition to creating conceptual conflict, leaders should negotiate with their teams. “There are three ways to go about this; inform, engage/empower, and observe the change in behaviour. People want to be informed on time, people want control, and people want to know why. Meet these terms and you are well on your way to observing the change in behaviour. People can agree to change even if they don’t support it, as long as they believe it is fair.”

An attendee posed a question to Prof Rosseel: “In South Africa, we have trade unions, and this leads to a consensus approach to decision-making. How do we do away with consensus in decision-making?” Prof Rosseel responded by saing: “That’s the context within which you operate. You can’t change the context. Play the politics but never compromise the strategy implementation.”

The golden triangle of ‘vision – leadership – culture’ provides a framework within which organisations can operate. Vision is the content, while leadership facilitates the change in behaviour, and culture is created through strategy implementation and cognitive dissonance.

About the speaker 

Prof Rosseel’s field of expertise covers strategy implementation, change management, cultural and digital transformation, leadership, and learning. He travels the world to help leadership teams and their organisations to change (80% of his time). 

He also teaches change management, and digital and organisational culture transformation to first- and second-year students in the Master of Biomedical Sciences, third-year Bachelor of Criminology students, and third-year Bachelor of Psychological and Educational Sciences students. In 2024, he will also teach a postgraduate course to engineers on the same subject matter. In South Africa, he teaches in the Faculty of Economic and Management Sciences (20% of his time).

Read up on more programmes offered by the UFS Business School here.

News Archive

UFS Faculty of Theology and Jonathan Edwards Centre at Yale University forge strategic partnership
2009-06-10

 
Prof. Francois Tolmie, Dean of the UFS’s Faculty of Theology.
Photo: Supplied


The Faculty of Theology at the University of the Free State (UFS) will establish a Jonathan Edwards Centre for Southern Africa, affiliated with the Jonathan Edwards Center at Yale University in New Haven in the United States of America.

This strategic partnership exemplifies the vision of the Faculty of Theology to be an internationally renowned theological and training faculty.

The UFS Jonathan Edwards Centre will serve as a research, education and publication hub for the study of Edwards and evangelical history and develop links with the international academic community.

Prof. Francois Tolmie, Dean of the Faculty of Theology at the UFS, said, “I welcome the plans to pay sustained critical attention to Edwards’s thought. Jonathan Edwards was an important American theologian, philosopher and more specifically America's greatest contributor to mission theology in Southern Africa.”

Dr Kenneth Minkema, Executive Director of the Jonathan Edwards Center at Yale University, adds: “The establishment of the Jonathan Edwards Center Southern Africa at the UFS in Bloemfontein is a significant expansion of Edwards scholarship and will serve widely both academia and the church.”

Jonathan Edwards (1703-1758), pastor, revivalist, Christian philosopher, missionary, and president of Princeton University, is widely regarded as North America’s greatest theologian. He is the subject of intense scholarly interest because of his significance as an historical figure and the profound legacy he left on America’s religious, political and intellectual landscapes.

In recent years, a rapidly growing interest in Edwards as theologian has brought the man and his writings onto the world stage, pressing beyond the popular and more parochial image of Edwards primarily as American preacher and American historic figure. Increasingly, his writings are being consulted by religious leaders, pastors, and churches around the world, spurred by a growing recognition of the fervency and universality of the Edwards message and the acumen with which he appraised religious experience.

This interest in Edwards globally has been fuelled in part by the work of the Jonathan Edwards Centre at Yale University, whose sole mission is to support inquiry into the life, writings, and legacy of Jonathan Edwards by providing resources that encourage critical appraisal of the historical importance and contemporary relevance of America’s premier theologian. The primary means to achieve this is with the The Works of Jonathan Edwards Online, a digital learning environment for research, education and publication that presents all of Edwards’s writings, along with helpful editorial materials that allow the reader to examine Edwards's thought in incredibly powerful, useful ways. The Works of Jonathan Edwards Online 2.0 is accessible through the Centre’s website at: www.edwards.yale.edu.

Media Release:
Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@ufs.ac.za
10 June 2009

 

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