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26 July 2023 | Story Kekeletso Takang | Photo Charl Devenish
Prof Phillipe Burger, Prof Peter Rosseel and Prof Liezel Massyn
Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences, together with Prof Peter Rosseel and Prof Liezel Massyn, Head of the Business School, at the recent guest lecture hosted by the UFS Business School.

The business world today is confronted with continuous disruptions and uncertainty. Organisations are challenged to think about digitalisation, innovation, and transformation to remain competitive. Leaders must be able to take everyone with them on a journey of continuous change.

This is according to Prof Peter Rosseel, Director of MCR Consulting (a spin-off of the University of Leuven in Belgium) and Affiliated Professor at the University of the Free State (UFS), who gave the lecture in the UFS Business School. The title of the lecture was The Golden Triangle of Vision-Leadership-Culture: why changing behaviour is so difficult and what you can do about it? and it was aimed at challenging leaders to deal with disruptions and uncertainty, the lecture equipped attendees with the skills to do so. 

Prof Rosseel challenged attendees to stretch their thinking. “Change management is not a human resource function, it is a leadership concern. Leaders who want to see a change in behaviour should create conceptual conflict.”

Conceptual conflict

Laughter was coupled with moments of silence as Prof Rosseel, a visiting professor at the University of Leuven in Belgium, took attendees on a roller-coaster ride. He alluded to five examples of conceptual conflict, statements that shook the room. 

  • Team building doesn’t work, it is a waste of money.
  • Stop giving presentations, people only remember 4% of what was presented.
  • Take the word ‘consensus’ out of your vocabulary.
  • You can measure all you want; it won’t change behaviour.
  • Training as a strategy to change an organisation is a very bad idea.

He believes that conceptual conflict is important for the development of the culture of an organisation.

In addition to creating conceptual conflict, leaders should negotiate with their teams. “There are three ways to go about this; inform, engage/empower, and observe the change in behaviour. People want to be informed on time, people want control, and people want to know why. Meet these terms and you are well on your way to observing the change in behaviour. People can agree to change even if they don’t support it, as long as they believe it is fair.”

An attendee posed a question to Prof Rosseel: “In South Africa, we have trade unions, and this leads to a consensus approach to decision-making. How do we do away with consensus in decision-making?” Prof Rosseel responded by saing: “That’s the context within which you operate. You can’t change the context. Play the politics but never compromise the strategy implementation.”

The golden triangle of ‘vision – leadership – culture’ provides a framework within which organisations can operate. Vision is the content, while leadership facilitates the change in behaviour, and culture is created through strategy implementation and cognitive dissonance.

About the speaker 

Prof Rosseel’s field of expertise covers strategy implementation, change management, cultural and digital transformation, leadership, and learning. He travels the world to help leadership teams and their organisations to change (80% of his time). 

He also teaches change management, and digital and organisational culture transformation to first- and second-year students in the Master of Biomedical Sciences, third-year Bachelor of Criminology students, and third-year Bachelor of Psychological and Educational Sciences students. In 2024, he will also teach a postgraduate course to engineers on the same subject matter. In South Africa, he teaches in the Faculty of Economic and Management Sciences (20% of his time).

Read up on more programmes offered by the UFS Business School here.

News Archive

Politicians must push economic integration within SADC, Mboweni
2009-08-31

The outgoing Governor of the Reserve Bank, Mr Tito Mboweni (pictured), believes that for economic regional integration to be realized among the Southern African Development Community (SADC) countries, the political leadership of the region should play a pivotal role.

Mr Mboweni delivered the CR Swart Memorial Lecture, the oldest lecture at the University of the Free State, on the topic: “Seeking greater political and economic integration in Southern Africa in challenging and turbulent financial times”.

He said the necessary macro-economic convergence accords must be put in place for regional integration to take place.

These accords, he said, should be supported by prudent fiscal policies, financial balances among SADC countries, and the implementation of policies which will minimize market distortions.

“In the crafting of the macro-economic policies of the region we have to ensure that market certainty is maintained,” he said.

He said as governors of central banks in the region they have agreed that to achieve these objectives they first have to attain a free trade area.

“When the proposals were drafted the idea was that in 2008 we should have achieved a free trade area,” he explained. “Now we are behind in that regard, meaning that a free trade area has been formally and officially declared but the implementation thereof is behind schedule.”

Mr Mboweni said they were supposed to have a SADC-wide customs union in 2010, a SADC common market in 2015 and a monetary union in 2016.

“In order for us to move towards the regional integration agenda it is clear that there has to be a far greater intra-African trade than is the case now,” he said.

“In Southern Africa most of the trade is with South Africa and the other countries do not trade much with or amongst each other.”

He also said because the South African currency is legal tender in countries like Lesotho, Namibia and Swaziland, they have developed a comprehensive set of proposals with these countries to deal with this matter.

“Our proposals basically center on the creation of a common central bank for South Africa, Lesotho, Namibia and Swaziland which, if created, would form a good basis for the establishment of a SADC-wide central bank.”

He said the macro-economic convergence criteria will not help achieve regional integration without the region’s political will.

“There has to be a commitment by the political leadership in Southern Africa to do the basic things that need to be done for the development of the region,” he said.

“That is where the notion of a developmental state must come in in support of these regional integration initiatives. There is no gain in just shouting developmental state if the basic issues supportive of development are not done.”

Mr Mboweni will leave the Reserve Bank in November this year.


Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@ufs.ac.za  
31 August 2009

 

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