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26 July 2023 | Story Kekeletso Takang | Photo Charl Devenish
Prof Phillipe Burger, Prof Peter Rosseel and Prof Liezel Massyn
Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences, together with Prof Peter Rosseel and Prof Liezel Massyn, Head of the Business School, at the recent guest lecture hosted by the UFS Business School.

The business world today is confronted with continuous disruptions and uncertainty. Organisations are challenged to think about digitalisation, innovation, and transformation to remain competitive. Leaders must be able to take everyone with them on a journey of continuous change.

This is according to Prof Peter Rosseel, Director of MCR Consulting (a spin-off of the University of Leuven in Belgium) and Affiliated Professor at the University of the Free State (UFS), who gave the lecture in the UFS Business School. The title of the lecture was The Golden Triangle of Vision-Leadership-Culture: why changing behaviour is so difficult and what you can do about it? and it was aimed at challenging leaders to deal with disruptions and uncertainty, the lecture equipped attendees with the skills to do so. 

Prof Rosseel challenged attendees to stretch their thinking. “Change management is not a human resource function, it is a leadership concern. Leaders who want to see a change in behaviour should create conceptual conflict.”

Conceptual conflict

Laughter was coupled with moments of silence as Prof Rosseel, a visiting professor at the University of Leuven in Belgium, took attendees on a roller-coaster ride. He alluded to five examples of conceptual conflict, statements that shook the room. 

  • Team building doesn’t work, it is a waste of money.
  • Stop giving presentations, people only remember 4% of what was presented.
  • Take the word ‘consensus’ out of your vocabulary.
  • You can measure all you want; it won’t change behaviour.
  • Training as a strategy to change an organisation is a very bad idea.

He believes that conceptual conflict is important for the development of the culture of an organisation.

In addition to creating conceptual conflict, leaders should negotiate with their teams. “There are three ways to go about this; inform, engage/empower, and observe the change in behaviour. People want to be informed on time, people want control, and people want to know why. Meet these terms and you are well on your way to observing the change in behaviour. People can agree to change even if they don’t support it, as long as they believe it is fair.”

An attendee posed a question to Prof Rosseel: “In South Africa, we have trade unions, and this leads to a consensus approach to decision-making. How do we do away with consensus in decision-making?” Prof Rosseel responded by saing: “That’s the context within which you operate. You can’t change the context. Play the politics but never compromise the strategy implementation.”

The golden triangle of ‘vision – leadership – culture’ provides a framework within which organisations can operate. Vision is the content, while leadership facilitates the change in behaviour, and culture is created through strategy implementation and cognitive dissonance.

About the speaker 

Prof Rosseel’s field of expertise covers strategy implementation, change management, cultural and digital transformation, leadership, and learning. He travels the world to help leadership teams and their organisations to change (80% of his time). 

He also teaches change management, and digital and organisational culture transformation to first- and second-year students in the Master of Biomedical Sciences, third-year Bachelor of Criminology students, and third-year Bachelor of Psychological and Educational Sciences students. In 2024, he will also teach a postgraduate course to engineers on the same subject matter. In South Africa, he teaches in the Faculty of Economic and Management Sciences (20% of his time).

Read up on more programmes offered by the UFS Business School here.

News Archive

Research at the UFS on the acceptability and modern use of earth building in newly settled urban areas can help the poorest of the poor to acquire hou
2003-08-26

The University of the Free State and the Technische Universiteit van Eindhoven in the Netherlands received a research bursary of R316 000 from SANPAD (South African Netherlands Research Programme on Alternatives in Development).

The aim of the research is to determine the public acceptability of sustainable, high quality, earth constructed public and private buildings as an alternative to the conventional way of building with bricks and steel.

“European countries like the Netherlands are far advanced with studies in earth construction and this is why the partnership was formed with the Technische Universiteit van Eindhoven,” says Prof Das Steÿn, Head of Urban and Regional Planning at the UFS and project leader.

Although research regarding mapping, typology and availability of natural and local resources has been done on a national level, little research has been done on the acceptability and the modern use of earth building in newly settled urban areas.

“South Africa has a large housing shortage and traditional methods such as earth building techniques are not used in urban informal housing. Preference is given to corrugated iron sheets and plastic,” says Prof Steÿn.

The use of upgraded earth construction might be more sustainable as far as the environment and the economy is concerned. “If we can make a breakthrough in the development and propagating of these methods it will help the poorest of the poor to acquire housing of a better quality.”

The research team from the UFS consists of Prof Steÿn, Ms Petria Jooste-Smit, Head of the Unit for Earth Construction in the Department of Architecture and Mr Gerhard Bosman of the Department of Architecture.
 

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